Lisa Cruz Email & Phone Number

Recognized as one of the nation’s Top Women in PR by PR News, I work with organizations to help them tell their story through the filter of strategic communications. From your ads to your social media presence, news releases, cause marketing and website content, I am passionate about determining the best way to tell an organization's story to support its goals in areas such as building culture, sales, creating brand awareness, engaging brand ambassadors and talent recruitment. Additionally, I am known for big, creative ideas and embrace (smart) risks to push my clients forward. In 2008 I took the biggest personal risk and launched Red Shoes PR in Appleton, Wisconsin. This coming spring we will mark 12 years in business. Prior to launching the agency I gained experience in Southern California with regional and national accounts such as Dave and Buster's, The Mills Corporation, Ruth's Chris Steak House, Earthlink, E-bates and more. Today, Red Shoes provides services to a variety of clients in many sectors such as construction, health care, mental health services, referendum/advocacy, financial and community initiatives. Providing expertise in economic development is another area where we have vast experience.For organizations, businesses and professionals, we offer extensive crisis communication services such as preparedness through comprehensive planning and 24/7 availability when a crisis occurs. I have communications experience in crisis and urgent needs such as lawsuits, HR scenarios, investigations, layoffs, natural disasters, onsite work accidents, mergers and acquisitions, legal matters, embezzlement and more. Specialties: Crisis communications, brand strategy, media relations, strategic communications, social media, brand perception management, innovative thinking, writing, campaigns/promotions and media training.

Listed skills include Media Relations, Public Relations, Social Media, Strategic Communications, and 46 others.