Lisa Tseng Email & Phone Number

Playa Vista, California, Us

+ Orchestrated VinFast’s presence at California’s largest car meet – South OC Cars n Coffee, integrating Vietnamese coffee culture with the VF 8 model in an outdoor coffee shop setup. Delivered the project from initial notification to onsite execution within three weeks, including contract negotiation and signing.+ Successfully showcased VinFast vehicles at the San Diego Artwalk, achieving 100% of KPI with minimal spending.+ Led the onsite execution for the Sony RideVu in VF 9 launch party, surpassing KPI by 200%. Completed the project within two weeks.+ Created and executed engaging Pickleball Tournament Sponsorship onsite activities, meeting 100% of key performance indicators and driving significant traffic to the local showroom.+ Directed and managed VinFast’s participation in national driving events and the Los Angeles Auto Show, significantly enhancing brand visibility and engagement.

Gardena, Ca, Us

+ Integral to Global Marcom Team for major product launches, track events, and ultra-luxury private activations at Abu Dhabi UAE.+ Develop cutting-edge, imaginative programs for an ultra-luxury vehicle within reasonably priced omnichannel settings. Led all consumer experiential efforts and reporting, including opening our first flagship store, celebrating an initial public offering (IPO) at Nasdaq with a fully booked media and investor ride experience, hosting a charity event for 1,200 people, and a series of product off-the-line live streaming activations. + Create and lead the execution of an experiential marketing strategy that employs unique, cross-platform promotional tactics to raise brand recognition, bring the ecosystem to life, capture key audiences, and push revenue growth.+ Manage an extensive array of retail marketing activities and private events for UHNW (Ultra High Net Worth) clients.+ Work with a task team of internal and external partners to identify collaboration possibilities to support retail and B2B Go-To-Market (GTM) campaigns.

+ Oversees the organization and execution of shows, gallery renovations, and ancillary events.Project: Central cross-island highway 60 years anniversary Special Exhibition

Irvine, Ca, Us

+ Launched flagship vehicle with all-inclusive, pre-arranged fully booked test drives exclusively for the most discerning observers in the world + Achieved a 2% Conversion Rate at the LA Auto Show while leading all consumer-facing events and experiential marketing through online and offline campaigns. + Direct a third-party agency to support sales and marketing key performance indicators (KPIs) to drive consideration.+ Worked with C-Suite Executives on all areas of experiential marketing strategy, from concept generation to project management and post-program reporting.+ Directed the creation of multicultural marketing initiatives with internal stakeholders and external partners, including the launch of international brand activations (US, Europe, and China).

Gardena, Ca, Us

+ Develop user-centric campaigns by managing all external event production partners and acting as a link between several company divisions + Developed ideas for and carried out effective omnichannel initiatives that considered the needs of both the company and the brand. + Integrate data-driven insights into product development, go-to-market planning, campaign communication, market landscapes, consumer proxies, product positioning, and distribution strategy design and formation.+ Compile and assess project-specific quotations and contracts from partners, external vendors, and agencies.

Irvine, California, Us

+ Supported all allocated channels to maximize lead generation, sales income, and retail productivity for online and offline activations in the carriers' retail stores. + Created an aggressive retail strategy for the United States and actively promoted it inside the company to encourage others to follow suit.+ Planned carrier social media co-op partnership, examined conversion rates, and assessed program efficacy to produce a yearly field marketing budget.+ Leveraged analytics to successfully provide offline regional activations compared to projections and performance targets.

San Jose, Ca, Us

+ Led consumer electronic devices product launch that over 2000 media attended+ Launched a retail pop-up store that attracted more than one million visits in one month, including all logistical, staffing, and product training aspects.+ Oversaw the campaign development schedule, benchmark strategy, finances, and performance to achieve brand KPIs.+ Collaborated cross-functionally with several internal teams and supervised the project management of multiple large-scale activations (US and China).

Singapore , Sg

+ Led the partnership with Chase/ JP Morgan Masters Campaign via various vehicles of communication for more brand exposure to drive e-commerce and in store sales+ Launched company’s first flagship store, in the US, at South Coast Plaza + Develop comprehensive Go-To-Market launch strategies, inclusive of message, pitch, online shop promotion, advertising, editorial calendar, content, social media, and A/B testing.PORTFOLIO:Launched company’s first flagship store at South Coast Plaza (largest mall on the West Coast of the US)PPAI Tradeshow 2016

Shenzhen, Guangdong, Cn

+ Led tradeshow implementation of the strategic strategy and program delivery under budget for CTIA 2012, CES 2012/2013/2014.+ Collaborated with the Marketing Director, Product team, and Business Development team to develop strategic and emotional perspectives for the brand's further evolution.+ Managed projects including the procurement process for external partners, suppliers, and venues; collected event requirements, drafted RFPs/RFQs, coordinated and developed presentations, and collated and reviewed bids.+ Launched Huawei’s first B2C Experiential Campaign with Microsoft Windows Phone.ACTIVATION PORTFOLIO:Launched Huawei’s first B2C Experiential Campaign with Microsoft Window’s PhoneCES (Consumer Electronic Show) 2012, 2013, 2014CTIA 2012, 2013

+ Designed solar lighting packaging for Costco, Walmart, Sam’s Club.+ Assisted in executing marketing strategies and objectives.+ Conceptualized and designed sales and marketing material/collateral including datasheets, brochures, banners, posters, presentations (PowerPoint), training materials, product manuals and documentation, packaging design, while managing and coordinating several pre-show preparations and event logistics.

New York, Ny, Us

+ Assisted with creating/organizing appropriate assignments for design staff.+ Teamed with senior team members to design client solutions that met client requirements as outlined in creative briefs.+ Completed various team-related administrative tasks.

+ Responded to customer’s questions by phone, email, fax and in person.+ Teamed with customers to convert on-hold orders into active sales.+ Developed new and/or expanded business with existing customers through the introduction of new products and explaining product features and distinctions.

Executive Mba

Bfa, Visual Communication