Lisa C. Williams Email & Phone Number

Farmington Hills, Michigan, United States

Greater Detroit Area

Lead Communications Team for a government agency with 300 employees and resident population exceeding 1.7 million. • Own the development of a series of communications: election coverage, court services, FOIA Officer, and vital statistics such as marriage licenses, divorce decrees, birth/death records, notary, and assumed names. • Write, develop, and edit press releases, media alerts, and speeches. Lead media relations interfacing with notable news outlets including CNN, MSNBC, ABC… Show more Lead Communications Team for a government agency with 300 employees and resident population exceeding 1.7 million. • Own the development of a series of communications: election coverage, court services, FOIA Officer, and vital statistics such as marriage licenses, divorce decrees, birth/death records, notary, and assumed names. • Write, develop, and edit press releases, media alerts, and speeches. Lead media relations interfacing with notable news outlets including CNN, MSNBC, ABC, CBS, NBC, and New York Times to secure national media coverage for Wayne County Elections. • Manage and maintain the office’s website via content creation; also manage social media platforms such as Facebook to increase viewer audience.• Analyze viewer insights of performance of social media posts, digital newsletter distribution, and website; KPIs include peak viewer activity, reach, age, location, and gender. • Facilitate stakeholders’ communications and politically astute storytelling. • Develop strategic communications plans and events, with an emphasis on community and employee relations to improve overall engagement. • Collaborate on producing digital and print collateral marketing materials for the brand platform. • Write video scripts; negotiate media buys; and manage photography and videography projects.• Partner with IT and Department of Corporation Counsel on communications initiatives and responses. • Initiate solution-oriented communications strategies with crisis communications expertise. Show less

Bloomfield Hills, Mi

Managed the Henry Ford Health System (Henry Ford Wyandotte Hospital) contract to develop strategic communications on behalf of a major healthcare system.• Led efforts to develop relationships with local clergy and political leaders to increase brand exposure of healthcare services. • Additional duties were similar in nature to the aforementioned role with an emphasis on drafting press releases, maintaining communication with local media outlets, and working with third-party agencies… Show more Managed the Henry Ford Health System (Henry Ford Wyandotte Hospital) contract to develop strategic communications on behalf of a major healthcare system.• Led efforts to develop relationships with local clergy and political leaders to increase brand exposure of healthcare services. • Additional duties were similar in nature to the aforementioned role with an emphasis on drafting press releases, maintaining communication with local media outlets, and working with third-party agencies to secure contracts with new businesses. Show less

Degc - Detroit Economic And Growth Corporation, Detroit, Mi

Served on the Board of Directors as a community representative for the City of Detroit Eight Mile and Woodward Corridor Improvement Authority. This Board oversees the multi-million dollar Gateway Marketplace development, which features more than 340.000 square feet of national retail stores and restaurants.

Detroit, Mi

Supervised the development of collateral materials and presentations to support municipal/civic organizations in business development and expansion initiatives. • Facilitated project management for client accounts.• Maintained relationships and developed press releases for community organizations’ civic endeavors such as the Charles H. Wright Museum of African American History, Palmer Woods Association, Bates Academy, etc. • Pitched project proposals to Detroit’s Board of Zoning… Show more Supervised the development of collateral materials and presentations to support municipal/civic organizations in business development and expansion initiatives. • Facilitated project management for client accounts.• Maintained relationships and developed press releases for community organizations’ civic endeavors such as the Charles H. Wright Museum of African American History, Palmer Woods Association, Bates Academy, etc. • Pitched project proposals to Detroit’s Board of Zoning Appeals while utilizing strong public speaking and persuasion skills. • Led the planning of annual holiday festivities which attracted 400+ clients and community stakeholders. • Transformed business by rendering guidance to ensure productivity targets met or exceeded goals. • Founded, planned, and executed a local K-8 school beautification project which resulted in construction and renovation services rendered by multiple vendors; culminated in a planned event attended by elected officials.• Designed invitations and hosted a reception and membership drive for the Charles H. Wright Museum of African American History; such event promotions resulted in generating more than $25,000 in new memberships. Show less

Bachelor Of Arts (B.A.), English And Communications

Michigan Political Leadership Program; Fellow