Lisa Daniels Email & Phone Number

Lead organizational activities to ensure customer satisfaction, retention, and overall business growth.Ensure smooth transition for digital adoption within world class mine organizations.

Remote

Managed direct reports with oversight of global business teams in remote work environment. P&L responsibility of ~$33 million. Aligned revenue operations with forecasted strategies to enable business to capture growth.

Remote

Drove commercialization of business model in top 14 global markets outside USA. Provided insights on largest opportunities for growth and risk assessment for annual strategic planning purposes. Led cross-functional teams in top project priorities across multiple disciplines. Generated 17% growth within first year by prioritizing sales opportunities through channel mapping and leading sales, marketing, and operational teams to localize global business model by aligning strategy with resources.  Prioritized product portfolio to meet consumer demand and internal metrics by creating portfolio task team to synthesize portfolio into categories and focus on mix selling. Realized 3% improvement in gross margin and improved operational costs.  Managed cross-functional team through major European regulatory changes, mitigating potential USD $3M sales impact.

Irvine, California

Directed creation, analysis, and implementation of regional strategies aligned with US corporate business model. Served as Latin American Regional Sales Leader (19 teams) and steering committee member. Signed 10 new countries and 5 new national retailers in Latin America, achieving highest top and bottom-line growth in LA among all divisions (20% CAGR).  Drove sales by creating regional incentive programs. Company replicated program worldwide. Created company's first online sales training, enabling quick delivery of business-critical information to field teams. Company replicated training worldwide.

Irvine, California, United States

Spearheaded European business projects to drive growth. Utilized US business philosophy to build business model playbook for international sales and marketing teams.  Developed legally compliant, multi-lingual packaging with region-specific pricing strategy, which allowed business to remain on shelf and grow from $8M to $32M in 2020. Produced forecast demand SOP, improving fill rates to 99% globally (8% improvement). Designed web-based newsletter and online assets portal, providing business-critical information to field teams. Achieved annual savings of $600k by eliminating need for third-party asset agency.