Lisa Davidson Email and Phone Number

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Responsible for managing Argos, the largest customer for Vax within the floorcare category.Key achievements:Building Vax to the #1 floorcare brand in ArgosDelivering 3.6% growth in a market of 1% decline

I was approached by a manager I previously worked with to join Hisense UK and focus on developing the Gorenje brand in the UK following their takeover in 2018.I enjoyed the challenge of ‘rolling my sleeves up’ to help rebuild the brand - that was until Covid-19 hit the industry and I was made redundant. Here are a few of my achievements in those 14 months:1. Increased turnover by 57% in AO within six months by overhauling the range and implementing a joint promotional plan;2. I developed a premium range together with John Lewis which generated a threefold increase in sales 2019 Q4 vs Q3;3. I was tasked by the Hisense UK VP to help re-launch a ASKO in the UK. This involved contacting new customers, gaining their agreement and building a framework to cover all aspects of a brand launch (pricing, costs, logistics, marketing, service etc).I was made redundant due to the pandemic as Hisense made the decision to withdraw the Gorenje brand from the UK market and delay the UK launch of ASKO.

I managed a number of UK retail, trade & online accounts across SDA & MDA. My customers included John Lewis, Argos, Amazon, Costco, Dixons Carphone & QVC.It was a privilege to work for a highly respected business with top quality products. I enjoyed working closely with the Miele team to deliver the best range & strong promotion plans for my customers. Here are some of my proudest moments:1. I participated in some tough senior negotiations with Miele’s biggest customer which ultimately improved Miele’s profitability by 6.3% YoY;2. I successfully delivered online brand objectives set by Miele’s global HQ. I was often met with adversity and it was a challenge to maintain my relationships and continue to deliver JBPs at the same time;3. I was extremely proud to be presented with the ‘Outstanding Individual Achievement’ award out of a sales team of around 30.

I was responsible for managing several major retailers within the white goods sector. My personal account portfolio covered over 70% of the channel which included Argos, Dixons Carphone, Tesco & CIH (Euronics). In this role, I worked equally closely with the buying & merchandising teams due to the varied nature of the sales volumes and logistics process with each customer. Some of my major achievements include:1. Within a few short months, I launched Sharp’s premium refrigeration range in Argos from scratch;2. I exceeded my first HY fiscal target by 9%, even despite availability issues as the company started to wind down;3. I negotiated exclusive model launches as range additions for Dixons Carphone & Argos which was a major contribution towards my sales growth.

I worked with a variety of retailers across Housewares, Kitchenware & DIY, selling storage products. My customers included Argos, Tesco, Hobbycraft, Robert Dyas, The Range, Shop Direct Group, Costco, BHS & AIS.I enjoyed the challenge of having full P&L account responsibility and thus worked very closely with the production planning team to help influence packaging, material costs and logistics to maximise profitability. Some of my greatest achievements here were:1. I gained triple digit growth in Argos by developing existing categories and opening new ones – this culminated in working with around 7 different trade teams;2. I managed to safeguard some lucrative new business I gained in Costco by personally visiting most of their 32 warehouses and re-labelling the stock to a revised specification;3. I exceeded my final quarterly budget by 83% across my portfolio of 10 accounts.

At JML, I supplied a wide range of products within Housewares, Kitchenware, DIY and Health & Beauty to major high street multiples, supported by in-store video promotions. My extensive portfolio included Homebase, Robert Dyas, Debenhams, Dunelm Mill, Poundstretcher, Superdrug, Wilkinson, The Range, AIS & Woolworths.The best thing about JML was working with such a dynamic and creative team that delivered so many amazing (and quite often bizarre) products, there was never a dull moment! Some of my top achievements include:1. I became responsible for managing office & sales teams which helped develop my interpersonal and management skills from a fairly young age;2. Being awarded ‘Supplier Personality of the Year’ by Robert Dyas was a proud and personal moment for me;3. I was promoted twice in 3 years, largely due to the high level of respect I gained from my colleagues.

I was responsible for managing in-store video promotions in 135 stores across the South-West region & Wales.This included leading & motivating a small team to deliver high standards of customer service at field level. I also managed several regional customers directly, negotiating with buyers to deliver ongoing product range and excellent service.

This was a field based role, controlling in-store video promotions across retailers based in the South-West & Wales, consistently delivering a professional merchandising service to achieve optimum sales.I successfully negotiated additional and prime locations developed from excellent relationships with store staff and management. The role also called for completing full weekly sales/service reports and I was responsible for my own route planning and schedule management.