- Functioned as the HBO main point-of-contact for a Top 4 national multi-video product distributor, with primary responsibility of generating incremental HBO and Cinemax subscriber growth by developing, selling-in and executing a host of sales and marketing strategies.- Efficiently managed a seven figure annual budget by allocating resources to identified strategic opportunities that yielded the greatest return on investment.- Cultivated strong working relationships with key decision-makers and influencers throughout the assigned account's organization to improve growth opportunities and maximize execution of negotiated campaign tactics.- Partnered with assigned account and the cross-functional teams to develop and execute the digital distribution strategy and launch associated with HBO GO and MAX GO across multiple platforms (i.e. desktop, mobile, console, etc.), marketing strategy for product introduction to consumers and designing training programs to educate client sales teams.- Collaborated with client and third-party vendors on creative design elements featuring HBO/Cineamx brand positioning in executed innovative marketing and sales campaigns designed to drive customer engagement and ultimately result in meeting established growth targets.- Accountable for delivering internal projections on client revenue, subscriber counts and budget allocations year over year by assessing customer trends, client initiatives, other external variables and performing competitive analysis to chart and/or change strategic direction.- Provided strong leadership to a remote-based sales team of 5. Championed corporate values and objectives and incorporated into team/department goals; provided coaching and modeled company creed of transparency, accountability and empowerment in a collaborative team environment setting, ensuring effective execution of key sales and marketing initiatives.

Maintained distribution of HBO/Cinemax services in existing cable systems. Identified and obtained new distribution of HBO/Cinemax plex channels. Built and maintained good working relationships with key account marketing decision-makers. Increased HBO/Cinemax subscriber levels through effective marketing efforts. Responded to to all affiliate requests for marketing materials. Utilized available resources to grow the business. Effectively managed support staff personnel.

Maintain distribution of HBO/Cinemax main channels in assigned cable systems. Obtain new distribution where possible. Launch HBO/Cinemax multiplex channels. Increase volume of HBO/Cinemax subscribers through appropriate marketing efforts. Complete Network Affiliation Agreements and Amendments. Establish and strengthen affiliate relationships. Respond promptly to affiliate inquiries and business concerns.

Partnered with account team on day-to-day operations of affiliate sales and marketing. Assisted in the distribution and marketing of HBO and Cinemax products for Key Accounts and NY Metro affiliates. Sustained client relations by responding to a wide range of inquiries and requests. Involved in the sell-in and execution of national and local marketing programs. Responsible for maintaining FAME database, processing invoices and providing analysis of spending. Coordinated all aspects of the NY Metro Quality Pays Recognition Program, Cablevision Systems Corp./NY Metro Annual Affiliate Dinner Cruise and Cinemax Luncheon.

Provided Account Manager and Account Executive with administrative support. Fulfilled affiliate requests for marketing materials. Maintained accuracy of the local marketing fund budget for AM and AE. Responsible for all administrative aspects of the quarterly Multipremium campaigns.

Responsible for implementing effective marketing promotions and call center sales promotions to support TVKO monthly pay-per-view fights for assigned accounts in five states. Assisted the Regional Director with regional and local marketing efforts for the remainder of the Northeast accounts. Fulfilled all affiliate requests for fight information and marketing materials. Developed premium items to be used as incentive prizes and promotional items. Prepared corporate invoices for processing.