Director, Domestic Network Distribution
- Functioned as the HBO main point-of-contact for a Top 4 national multi-video product distributor, with primary responsibility of generating incremental HBO and Cinemax subscriber growth by developing, selling-in and executing a host of sales and marketing strategies.- Efficiently managed a seven figure annual budget by allocating resources to identified strategic opportunities that yielded the greatest return on investment.- Cultivated strong working relationships with key decision-makers and influencers throughout the assigned account's organization to improve growth opportunities and maximize execution of negotiated campaign tactics.- Partnered with assigned account and the cross-functional teams to develop and execute the digital distribution strategy and launch associated with HBO GO and MAX GO across multiple platforms (i.e. desktop, mobile, console, etc.), marketing strategy for product introduction to consumers and designing training programs to educate client sales teams.- Collaborated with client and third-party vendors on creative design elements featuring HBO/Cineamx brand positioning in executed innovative marketing and sales campaigns designed to drive customer engagement and ultimately result in meeting established growth targets.- Accountable for delivering internal projections on client revenue, subscriber counts and budget allocations year over year by assessing customer trends, client initiatives, other external variables and performing competitive analysis to chart and/or change strategic direction.- Provided strong leadership to a remote-based sales team of 5. Championed corporate values and objectives and incorporated into team/department goals; provided coaching and modeled company creed of transparency, accountability and empowerment in a collaborative team environment setting, ensuring effective execution of key sales and marketing initiatives.
