Lisa Del Greco Email & Phone Number

Website, Content and Project Management Director who drives audience and revenue growth through digital marketing, creative and database-driven website development, and real-time editing expertise, balanced with client, company, and vendor relations.

Listed skills include Content Strategy, Copywriting, New Media, Digital Media, and 32 others.

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  Director, Artist Websites

  Sony Music Entertainment

  2010 - Present - New York, New York, United States

  Direct the strategic plans and creation, redesigns, maintenance, and content management for 50 official artist websites in the Commercial Music Group, including BruceSpringsteen.net, WhitneyHouston.com, JohnnyCash.com, MilesDavis.com, BillyJoel.com and others. Work also includes writing and editing, SEO strategy, QC testing, monitoring analytics. Integrate marketing efforts, advise on web projects, and collaborate with artist management, estates and product managers to support and protect artist brands, and maintain fan relationships.• Managed migration and responsive redesign of all websites to WordPress from Drupal.• Collaborate with third-party vendors to innovate custom WordPress plugins to streamline content management.• Work with Web Operations and Information Security teams to ensure websites are ADA-compliant and secure.• Format content using HTML, CSS, and Adobe Photoshop.• Entrusted with sensitive information that requires highest degree of accuracy and competency.