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Responsible for developing and implementing California Symphony's vision and strategic plan in consultation with the Music Director and Board President. I am successfully leading the organization through the pandemic and into recovery. Responsible for fiscal management of the organization, including drafting and monitoring the annual budget, staff management, and all day-to-day operations.I've successfully led organizational transformation, paid off long-standing debt within a year of employment, established a major gifts program, and increased the budget and staff. I initiated two new programs at the California Symphony: national radio series broadcasts and Education Concerts for Kids. As of the 2023/24 season, we've seen a 27% increase in subscription seats and a 55% rise in subscription revenue. Subscription sales for the 2024/25 season are breaking institutional records.

The Silverman Group is a prominent firm in Chicago arts and culture. My contributions included securing media coverage across a variety of outlets, supervising and advising staff, managing client accounts, pursuing new business, and writing comprehensive proposals and strategic communications plans. My clients included Lyric Opera of Chicago, Chicago Symphony Orchestra, Cirque du Soleil, Grant Park Music Festival, City Winery Chicago & Riverwalk, Chicago Latino Music Festival, Chicago Children's Choir, Merit School of Music, Printers Row Lit Fest, Spertus Institute, Instituto Cervantes, and more.The Silverman Group provides expert public relations counsel and marketing strategy for Chicago arts, lifestyle, education, and civic clients. From world-class cultural institutions to touring productions, chambers of commerce, and trade shows, The Silverman Group knows how to get each story to the right audience – and bring clients into the spotlight.I'm most proud of my work for Cirque du Soleil’s touring arena production, “TORUK—The First Flight,” which led to the Chicago run surpassing its local sales goal by 50%. An extra performance was added despite the show’s track record for low ticket sales in previous markets.

Cinema/Chicago, the presenting organization of the Chicago International Film Festival - North America's longest-running competitive film festival, is a year-round non-profit cultural and educational organization dedicated to fostering better communication between people of diverse cultures through the art of film and the moving image. Serving Chicago’s diverse and under-served citizenry by providing access to world-class cinema, Cinema/Chicago aims to enrich Chicago’s cultural environment by presenting film in contexts that encourage discussion and debate.My accomplishments included increasing attendance at the 51st Chicago International Film Festival by 20% as compared to 50th Anniversary Festival and increasing publicity coverage for the 51st Chicago International Film Festival by 25% as compared to 50th Anniversary Festival.

I re-launched the marketing department for Olive Films, a physical media film label specializing in independent, classic, and arthouse films and known as the "Criterion of the Midwest." My leadership increased sales exponentially, bringing national visibility and repeated coverage from the New York Times, Los Angeles Times, The New Yorker, NY Post, Orange County Register, Mercury News, Detroit Free Press, and industry bloggers.

Integrated Marketing and Publicity Manager (2007-2010)Entrusted with entertainment’s most legendary brands for over 40 years, Terry Hines & Associates (THA) is a full-service marketing agency that delivers impactful messaging for its diverse clients. Across film, TV, streaming, mobile, social, gaming, sports, consumer brands, print, experiential, public relations and brand consulting, THA deploys expansive in-house talents and resources to reliably deliver unparalleled multi-platform marketing campaigns.My accomplishments included launching a 60-market social media network from infancy with aggressive growth tactics; turning 40 regional publicists into social media marketers; and leading prominent Chicago publicity campaigns for Ballast (awarded Best Director at Sundance) and Richard Linklater’s Me and Orson Welles, among many others.

Allied Global Marketing is a full-service integrated marketing agency working with the world's largest entertainment, consumer and lifestyle brands.