Lisa Dierbeck Email & Phone Number

Mound, Mn, Us

Building a successful direct sales business and team. ZYIA Active is a premium activewear company built on four pillars focusing on active lifestyles, spreading light, uplifting others, and building community. As a business owner and independent representative for ZYIA Active, I work from home selling, marketing, connecting and encouraging others to succeed all while wearing high quality, comfortable and cute activewear! Check out my online shop here: https://www.myzyia.com/lisadierbeck or message me for information about becoming a rep.

Spring Park, Mn

Lead and motivate students in high-energy spin class on the unique RealRyder bikes that lean and tilt side to side providing a full-body workout and yoga flow class 4x week.Assist owner with Group Fitness classes and marketing.

Greater Minneapolis-St. Paul Area

• Provide excellent marketing support to client accounts, mainly in the telecommunications sector.• Identify, develop, and evaluate marketing strategy, based on knowledge of client objectives, market characteristics, and the client’s unique situation.• Formulate, direct and coordinate marketing activities to promote products and services, working with telco leadership and staff.• Develop product launch and/or marketing campaigns, including strategy, copy, promotions, and execution of print and digital tactics for multiple clients.• Develop creative briefs and/or ad copy autonomously or in collaboration with creative team.• Provide advice to improve clients' marketing efforts; with opinions on price/package offerings, tactic changes, incentive plans, and/or other marketing topics.

Richfield, Mn

Created account marketing plans that aligned both hp’s and Best Buy’s go-to-market strategies to deliver targeted ROI, brand implementation, market share and revenue generation goals. • Completed strategic project to define and align hp customer segments with Best Buy customer segments to ensure all marketing programs were focused on shared, most-profitable target audiences. • Planned first-ever Customer Experience Event for BBY to sell-in hp’s 2003 back-to-school products and solutions.• Negotiated and managed $3M corporate Digital Photography Campaign encompassing direct mail, Sunday circular, online, and in-store vehicles to drive awareness and sales of Hp’s digital photo solution from Best Buy. • Planned a variety of events aimed at building relationships with BBY buyer analysts and executives including concerts, sporting events, team building and product showcases.

Eden Prairie, Mn

• Developed C-Level/executive marketing programs to generate revenue and leads, increase brand awareness and accelerate the sales cycle, crossing all ADC market segments and business units.• Created key messages and value propositions by segment, marketing communications plans and executions, budget plans and success criteria. Oversaw tactical plan implementation and measured results for all programs.• Coordinated executive events including PGA Golf event for key customer executives. Event improved relationships and company perception and helped close a $1M order. Managed entire event including: messaging, brand integration, marketing, registration, agenda, staffing, on-site set-up, and logistics.

Eden Prairie

• Built, implemented and managed ADC’s brand. Collaborated with cross-functional team to create the brand strategy. Developed first-ever brand identity manual and product brand mark application guide. Planned and executed multiple employee brand launch events across the company and its business units. The program resulted in a defined brand, tighter control of logo usage, consistent application across points-of-contacts and increased employee excitement about the company’s brand.• Integrated the ADC brand identity, personality and messaging into the corporate booth design and entertainment. Worked with multiple and tradeshow staff. • Launched $20M worldwide brand advertising campaign. Selected and managed large advertising agency; managed multi-million dollar budget; developed advertising strategy, media plans and creative campaign; conducted competitive analysis and benchmark awareness research; developed sales launch program. Increased unaided awareness by 50% in the first 6 months of the campaign and increased awareness among top executives.

Richardson, Tx

• Selected by management to transfer to new business unit to spearhead and develop marketing communications programs and staff from the ground up.• Managed division’s integrated marketing communications programs including tradeshows, sales training, annual sales meetings, advertising, press relations, direct mail, sales literature and web content. Programs supported $450 million dollar revenue achievement.• Promoted to Senior Manager, Corporate Marketing Advertising and Brand.

Minnetonka, Mn

Cleveland, Oh

Mba, Marketing

Ba, Speech Communication

Activities and Societies: Zeta Tau Alpha