* Establish design vision, concept and direction for Girls, Boys, Infant, Toddler, and Accessories* Manage and direct design, licensing, merchandising and product development teams* Own P&L, strategy and long-term growth initiatives* Built from $30M to $200M in 5 years* Introduced high growth strategies - Designed Take-Two, a value knit destination resulting in $11million in its first year - Conceived Girls dress destination becoming a $1 million per month program* Established Kids Licensed division for North America – achieved 50% growth in 2 years

Responsible for Children's wear apparel and accessories from creative color and concept through to execution.

* Generated vision for all categories (toddlers – 5 years) from concept through execution* Drove strategic planning; increased regular price sales by an average of 20% per season * Led fluid dialog regarding product assortment strategy with merchandisers and planners, ensuring design’s point of view was maintained * Directed product merchandising; introduced Playtime Favorites a knit basics program that generated $7 million in additional sales* Implemented a “fast track“ program capitalizing on “of the moment“ trends; resulted in $4 million in increased sales* Seized a product opportunity to take over table fixtures in stores that had previously been used or promotions; resulted in an average of $1 million additional sales per table* Inspired and motivated ten-person team to create compelling product and ensure brand integrity* Cost engineered product to meet high target margins* Managed Product-to-Market calendar; consistently met all deadlines and budgets

Trend journalist covering special events for parents and kids, trade shows, and retail reports.

* Built brand recognition, expanded product assortment and increased profitability * Remerchandised store assortment from 25% Best & Co. and 75% other brands, to 60% Best & Co. and only 40% other brands* Designed the company’s own collection* Collaborated with outside manufacturers to create private label items to increase margins* Recruited and built design team from ground up

* Brought the classic tradition of hand smocking to meet the 21st century parents’ sensibility* Introduced a new collection of modern sportswear different from their niche in the classic dress market * Achieved 100% sales increase in the face of increased competition* Updated product styling and fabrication; developed a secondary line at lower price points* Established relationships with South American fabric mills to develop custom prints and color ways to reduce both shipping and bulk buying costs

* Created H. M. Woggle Bug concept, brand, and positioning; a high-end children’s lifestyle collection* Conceptualized brand from vision through line development, marketing, sales and presentation * Created marketing strategies, advertising campaigns and concept videos for trade and consumer publications* Launched sales and established account relationships with Saks Fifth Avenue, Nordstrom, Neiman Marcus, Jacobsons, Talbots, and Barneys New York* Built and mentored the design team to achieve vision execution* Supervised all stages of production, managed fabric and trim purchasing; * Developed complete costing system for all levels of distribution; department stores, boutiques and ecommerce* Produced sales and presentation packages for national sales representatives * Positioned collection as a market leader in all major trade shows