Lead team responsible for defining, communicating and operationalizing the demand generation and marketing operations/analytics strategy across digital and off-line channels with the goal of driving inbound qualified sales leads, conversions and resulting revenue.

Led team charged with the strategic development and execution of all marketing initiatives to develop, nurture and convert incremental pipeline, drive awareness in the marketplace as well as deeper share of wallet with existing customers.

Led team responsible for the design and execution of global, end-to-end, cross channel demand and lead generation marketing programs that drove new leads, sales velocity and revenue. Led the company's global communication efforts including PR, corporate communications and social media while maintaining brand and messaging consistency across all channels.

Lead the development and execution of interactive marketing strategies to drive and nurture leads in support of growth and profit objectives. Oversaw the development of all interactive marketing campaigns consistently applying corporate branding messages, segmentation strategies and knowledge gained from research and analysis of prior campaigns. Worked collaboratively with other channel owners to develop integrated go-to-market strategies and tactics.

Responsible for developing and executing brand-level, go-to-market strategies, plans and objectives for Liberty Mutual Commercial Markets. Charged with creating and implementing integrated marketing strategies that were supported by all communication disciplines.

Applied best-practices in multi-channel direct marketing to help financial services companies profitably grow their business through the use of proactive, data driven strategies. Focus was on both business and consumer markets as well as customer acquisition, cross sell and retention.

Held several positions with The Hartford over the previous 10 years with my most recent role being that of Director of Sales Campaign Programs were I was responsible for developing and executing Property and Casualty wide distribution strategies supported by marketing services tools and data. These strategies included a focus on proactively increasing market share through the development and implementation of innovative and unique ways to drive profitable growth. Provided stewardship throughout the organization for the initiatives supporting the overall distribution strategy. Prior to this role I held several marketing roles in Personal Lines involving Affinity Programs, AARP, the internet and agency distribution channels.