Lisa Dixon Email & Phone Number

New York, Ny, Us

New York, Ny, Us

• Competitive intelligence, market research, insights and analysis to support product strategy for Dow Jones web and mobile properties: Wall Street Journal, Barron's, MarketWatch, and Factiva. • Including: advanced search, audio, content recommendation/personalization, commerce, engagement, email newsletters, alerts/notifications, feeds/APIs, generative AI, live coverage/breaking news, multimedia journalism, paywalls/subscriptions, podcasts, stock portfolios/watchlists, and video experiences.• Work cross-functionally to define and prioritize business requirements for new digital products and enhancements.• Identify new digital opportunities and help develop long-term strategic plans for future product lines. • Communicate insights and analysis via whitepapers, executive briefs, presentations. Weekly intelligence report to leadership.• Ongoing Gen AI competitive and market research, Gen AI R&D team member, and regular contribution to AI Council and internal newsletter.• Partner with stakeholders in Product, Design, IA, UX, Marketing and Customer Insights on strategic initiatives.

Expert solutions for digital publishers, media companies, and SMBs• Ad/revenue product and monetization strategies• Marketing collateral, research, competitive analysis• Project and digital operations management• Sales development, and client onboarding• Site, product and audience metrics evaluation• Source and recommend partners and vendors

Miami, Florida, Us

• Project Management of Univision’s video ad server migration from FreeWheel to DFP (Live and VOD). Platforms included Desktop, iOS, Android, Android TV, Roku, Chromecast, AppleTV, YouTube.• Collaborated with internal teams to scope requirements, plan implementation work and roadmaps.• Authored the master Project Plan, incorporating all tracks of work, timelines, milestones and deliverables, and charted progress towards completion.• Coordinated IMA SDK integration. Created video tag parameters reference doc for Web/SDK.• Responsible for all project meetings and agendas, including daily stand-ups and twice weekly conferences with key stakeholders.• Worked closely with Google and ad tech partners (advertising business management, data, programmatic, syndication, viewability) to ensure success of the project.

Palo Alto, Ca, Us

• Main liaison between the Publisher Partnership group and internal teams (Product, Business Development, Marketing, Ad Ops, Sales, Editorial, Engineering, Legal, Analytics, etc.) for all manner of technical conversation, strategies, operations and projects for Flipboard's news aggregator app.• Rollout of technologies and marketing communications to top publishers. Including DFP ad server integration, new ad product, comScore dual-traffic attribution, and custom publisher analytics reports. • Prioritized and championed mission critical projects to further Flipboard’s business growth. • Scoped business requirements and created order and process around implementation. • Onboarded 300+ publisher sites onto Flipboard app, to increase content and ad inventory in high-value verticals.• Created custom CRM database to analyze business information on thousands of publishers on our platform. Authored vendor RFP and lead process (research, project planning, software trials, vendor selection, data collection, implementation, onboarding, customization, testing, etc.).• Provided internal teams with research and insight for new digital products and enhancements: content verticals, publishing formats, paywall models, ad product competitive analysis, etc.

New York, Ny, Us

Responsible for global ad product strategy for Wall Street Journal Digital Network properties, including WSJ.com, MarketWatch.com, Barrons.com, and 14 mobile/tablet apps.• Developed ad product strategies based on analysis of market needs, technology trends, competitive landscape, and business goals. • Created digital ad solutions to work for both end-users and marketers: Custom, display, email, mobile, native, partnerships, podcasts, rich media, social, sponsorships, transactional ads. Live streaming and on-demand video.• Translated the ad product vision into Product Requirements Documents (PRDs) and ad capabilities roadmap. Across platforms: web, mobile, video, and connected devices.• Worked closely with Product teams during the development of new editorial product offerings and redesigns, ensuring that advertising was incorporated and deployed to support site and revenue goals. Coordinated successful product launches.• Managed Product evaluation and approvals for RFPs requesting custom ad executions. Represented Product in conversations with client teams.• Collaborated with multiple departments, and across global regions: Ad Operations, Product, Editorial, Technology, Sales, Marketing, Design, IA, UX, Analytics, Finance, Business Development. • Established business rules for ad products. Created and updated product requirements (ad specs, behavior, formats, sizes, placements, editorial standards/guidelines, user experience, etc.). • Communicated product positioning and key benefits to Sales Marketing, Ad Operations and Yield. Reviewed and approved ad products in sales collateral.• Continually monitored the latest digital news, emerging trends, ad standards (IAB, MMA), and competitive data to drive revenue.• Provided improvements and best practices to create efficiencies, and streamline process.

Toronto, On, Ca

Responsible for the collection, analysis and communication of key data to develop and support the advertising strategy and sales team for Thomson Interactive.• Digital Advertising Strategy• Market Assessment• Trend Analysis• Audience Data Development• Market Research• Sponsorship Development• Ad Sales Marketing

New York, Ny, Us

Developed digital ad product strategies in collaboration with Sales, Marketing, Editorial, Finance, Design, Technology, and Product Management.• Created custom ad products and managed the product cycle from conception to launch.• Worked with multiple depts. to optimize delivery and provide ongoing relationship management.• Directed design resources/production of custom ad experiences, including sales mock-ups.• Analyzed and evaluated sales products effectiveness and success metrics. • Established and maintained business rules for sales products. • Created, updated and maintained product documentation.

New York, Ny, Us

Created sales and marketing tools and strategies to support a network of 80+ digital properties including Billboard.com, HollywoodReporter.com, and Adweek.com.• Responsible for all messaging for online ad sales opportunities and site visitor information. • Established pricing models and ad rates across the network, channels and sites.• Wrote whitepapers to educate staff on best practices for SEO, blogs, custom publishing, email newsletters, paid content, video, Webcasts, and Web usability/design.• Worked with analysts on custom surveys to measure audiences across network. • Responsible for online ad sales copy, ad rates, and specs in 50+ site media kits.• Evaluated and recommended 3rd party technology: analytics, blogs, email, job search engine, rich media advertising, SEO, Webcasts.• Managed search engine optimization project, increasing traffic to all properties. While incorporating digital subscription ecommerce offers on SEO pages for our paywall sites.• Analyzed site traffic and audience demographics for all Nielsen Business Media websites and email newsletters, and distributed KPIs and reports to stakeholders.• Trained and managed three Associate Managers.

New York, Ny, Us

• Defined and implemented sales initiatives across 100+ sites.• Worked effectively across multiple departments and divisions, including executive management, technology, publishers, sales, and brand management. • Ensured that staff was kept apprised of the latest sales and marketing trends to drive revenue. • Produced Intranet of training materials and monthly newsletter to educate sales teams.• Created strategic presentations delivered to internal/external customers.• Analyzed site traffic and audience demographics for all websites and email newsletters. • Trained and managed Sales Development Associate.

New York, Ny, Us

• Managed 14 online lead-generating buyers guides focused in B2B vertical markets. And Kirkus Reviews book review (paywall) site. Including product management, sales, marketing, and financials.• Presented strategic goals and training at publisher/sales meetings. • Determined budgets, ad rates and sponsorship packages. • Managed host vendor relationship, and resolved technical issues. • Created site marketing pieces and sales training materials. • Trained/directed Assistant Product Manager.