In this role, I was responsible for defining strategy, guiding operations, overseeing the salesforce, and monitoring more than 50K account relationships. I also partnered with Sales and Marketing on nurturing partnerships with college and professional sports teams, entertainment venues, and universities. Another part of my position was optimizing our e-commerce strategy by analyzing the value of various platforms and solutions and ensuring there was alignment with our customers’ requirements and needs.Notable Achievements:- Managed key projects for the organization with an emphasis on growth initiatives and business development, acting as PMO Lead on major business transformation initiatives and reorganizations.- Directed the integration of teams, systems, processes, and software following CCSB’s acquisition of a new territory representing 10% of our US business and guiding a complete organizational redesign. - Navigated a year-long migration and transition of 100% of our systems to SAP during an organizational transformation as the business moved from a company-owned to an independent operation. - Delivered the most complex system integration and culture change within the Coca-Cola organization in nine months, exceeding the historical record by three months and meeting all KPIs.- Partnered with Coca-Cola North America on developing and piloting our e-commerce ordering platform, resulting in 5% revenue per order increases and 40% reduction in per order capture costs. - Introduced a centralized support model for the front line sales teams in conjunction with a segmentation-driven calling plan. - Collaborated with the Texas Restaurant Association on identifying customer needs during COVID-19, supporting them through the rollout of startup and reopening kits based on public health guidance.- Represented CCSB on the National Food Service/On-Premise Committee. - Drove automation throughout the contract call center, resulting in nearly 20% OPEX reduction.

During my tenure, I held three positions with CCR. As VP of Food Service/On-Premise Operations & Strategy from 2015–2016, I led our channel sales and operations strategy, as well as monitored performance metrics to ensure alignment with KPIs and sales objectives. Prior to that, I served as Regional VP of Vending Sales & Operations from 2013-2015. In this position, I directed strategic planning, program development, and project execution. I was responsible for defining our core values and vision throughout the Central US and customizing our approach for each market. I started with CCR as Director of Regional Channel Planning & Development, overseeing program management, channel development, and strategic planning for immediate consumption customers within the Central US. I identified opportunities to expand our market share, grow our volume, and optimize the customer experience.Notable Achievements:- Spearheaded a business transformation and channel sales transition as the organization moved from a company-owned bottler model to an independent bottler structure. - Acted as Project Manager on the Sales Operations Transformation Project, which optimized order replenishment, sales calls, service standards, and delivery across all channels of business. - Recruited, hired, trained, and supervised sales team serving more than 150 large vending distributors, creating a culture of balanced support and accountability to encourage growth and high rates of performance. - Designed a strategy to capture opportunities in the emerging micro-markets sector, delivering substantial growth as CCR enhanced its competitive positioning throughout the Central US. - Managed internal communications, training, coaching, and outreach to more than 500 account managers each month, shaping a collaborative culture that emphasized independence while inspiring engagement. - Planned and led sales rallies to drive consensus and buy-in for audiences of more than 5K sales professionals.

Leading sales strategy for the Dallas-Fort Worth market, I coached and guided our sales team in acquiring, engaging, and retaining key accounts. I also evaluated the competitive landscape and identified opportunities to expand our brand reach within the food service, bar/tavern, specialty retail, full service, wholesale, recreation, hospital/healthcare, and education sectors. Notable Achievements:- Managed collaborative projects with Coca-Cola North America to drive results in local outlets utilizing a segmentation-based approach.- Directed execution initiatives focused on entertainment zones and special events, such as the Super Bowl.- Drove revitalization of processes and protocols for the Regional On-Premise Business Impact Team, identifying strategies for optimizing new outlet acquisition and execution throughout the region.

In this position, I cultivated partnerships with distribution partners for multiple publications, including USA Today, New York Times, Fort Worth Star Telegram, Financial Times, and Investor’s Business Daily. I also collaborated with our Advertising division to develop custom programs for our advertising partners, ensuring achievement of ROI while still aligning with brand standards. Finally, I supervised, trained, and developed a salesforce responsible for retail sales and consumer marketing, including with big box retailers and large-scale grocery chains.Notable Achievements:- Expanded relationships and grew our market share by creating custom strategies for niche products, leveraging these successes to build enterprise-wide solutions and action plans. - Negotiated agreements with delivery partners to ensure timely delivery and distribution while also minimizing operating costs for the organization. - Monitored the legislative and regulatory landscapes, as well as acted as the liaison to municipal organizations and agencies to address challenges to operating models and potential roadblocks.

As Market Manager for the Central States, I oversaw our daily distribution procedures, including maintaining relationships with partners and vendors. I was responsible for evaluating market conditions and coordinating with our transportation and delivery providers to ensure the timely delivery and distribution of Wall Street Journal and Barron’s to our customers. I also mentored and coached sales and operations teams. I was promoted to this role after serving as Operations Manager for Texas and Oklahoma. Notable Achievement:- Maximized the talent pipeline by introducing leadership development programs and best practices for nearly 100 management staff and nearly 1K employees throughout the organization.