I was responsible for Greene Farm’s above the line campaigns which included in store promotions, point of sale material, product activation events, PR, online activity and branding. My role heavily involved liaising with internal teams and third party agencies. Successfully oversaw Greene Farm 'Naturally Free From' campaign which included the following elements: in store tastings, media drop, radio, TV, on street sampling, social media, photo call and celebrity brand ambassadors.

-Managed the development of two new websites www.marine.ie and www.ouroceanwealth.ie and developed plans for a new interactive business directory for marine technology companies. -Oversaw the production of design concepts and technical build of websites by liaising with web developers and graphic designers. -Identified issues during UAT testing to improve the CMS’s usability and functionality.-Wrote and uploaded content for the websites including news items.-Sourced Irish Translation for bilingual websites.-Analysed website architecture by analyzing Google Analytics and arranging meetings with various stakeholders.-Used Site Improve reports to fix broken links and spelling errors.-Utilized the slider image space on the homepage by implementing reusable slider graphics to promote the Institute’s events, publications and job vacancies. -Managed 12 web editors by organising CMS training, communicating deadlines and by providing post training support. -Conducted a ‘Writing for the Web’ workshop for editors and content providers.

-Oversaw the production of promotional material for events and course booklet.-Initiated and developed a new online application form for part-time courses.-Updated the Institute’s website and social media.-Organised internal events such as Open Day and International week.-Promoted ITC at 16 external events, 30 school visits and coordinated internal events.-Liaised with Guidance Counsellors while organising and presenting at school visits.

-Worked in a corporate environment liaising with Finance, Legal, IT and various agencies. -Assisted with the promotion of Topaz’s new loyalty game by ordering promotional material for stores, keeping track of loyalty applications, dealing with queries and technical issues.-Monitored social media and engaged online with users.-Dealt with customer service queries by liaising with area and store managers.-Carried out weekly reports on the marketing KPIs. -Completed PO’s using the software SAP.