Lisa Sorensen

Lisa Sorensen Email and Phone Number

Yoga Instructor @ YMCA of the USA
United States
Lisa Sorensen's Location
United States, United States
Lisa Sorensen's Contact Details

Lisa Sorensen work email

Lisa Sorensen personal email

n/a
About Lisa Sorensen

Lover of all things skincare, beauty, and wellness. Pivoted from a successful career in entertainment public relations toward my passion for the beauty industry. An expert in how to grow, convert and retain customers through social engagement, e-commerce, and consumer relations. Has planned and implemented campaigns successfully driving launches to exceed projected business goals. Crafted campaigns with limited resources to accomplish bottom-line goals. Equally able to work independently and as part of a larger group. Left and right brain strengths allowing success in areas of creativity as well as analytics and metrics. Customer service driven and skilled at ensuring the customer is the focus of business operations. Professional Profile• Over 15 years of successfully directing and managing high-profile public relations campaigns in consumer lifestyle, sports, events and entertainment.• Versatile and seasoned marketing and public relations professional who adapts well to rapidly changing environments.• Public relations professional offering strong marketing and social media expertise.• Excellent writer skilled in effectively and creatively developing and communicating key message points intended to move target audiences to action. • Natural team builder and leader.• Right - Left brain balance allowing stand-out expertise in both creativity and business.Skills and Expertise•. Social media engagement•. Project management• Customer service• Team leadership• E-Commerce• Project timelines• Launch events• Media relations• Service-oriented• Campaign development and management• Budget administration• Press junket planning and management• Press tour planning and management• Brand building• Strategic messaging• SWOT analysis• Media tracking and reporting• Image management• Culture and Lifestyle• Event management • Red carpet events• Celebrity relations and procurement• Social media• Film release campaigns• Fashion PR• Consumer product• Album release campaigns• Luxury brands and lifestyle• Brand partnerships• Editor events• Social media analytics • Influencer engagement

Lisa Sorensen's Current Company Details
YMCA of the USA

Ymca Of The Usa

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Yoga Instructor
United States
Lisa Sorensen Work Experience Details
  • Ymca Of The Usa
    Yoga Instructor
    Ymca Of The Usa
    United States
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  • L'Oréal
    Social Media Community Engagement
    L'Oréal May 2019 - Present
    Paris, Fr
    Engage with consumers through many touchpoints. Support the Luxe, ACD, and Hair Care/Color categories by responding to consumer contacts via multiple channels (social, phone, e-commerce, ratings & reviews, and email). Provide expert knowledge to consumers and other sources contacting the brands for information or seeking advice on the use of our products. Utilize opportunities to build sustainable relationships and brand fans. Offer insights to the brand marketing for growing product and service opportunities.-Listen to consumer needs and offer service in alignment with brand direction.-Advocate for the best consumer experience possible.-Guide customers in selecting products and a skincare regimen that fits their needs.-Troubleshoot and resolve promotional e-commerce issues.-Clearly and succinctly communicate time-sensitive consumer issues to the brand liaison.-Handle e-commerce and general consumer calls for brands; SkinCeuticals, Lancome, LaRoche Posay, Kiehl's, Baxter of California, CeraVE, Vichy.Contribute to a high-performing team by adhering to and meeting monthly performance stats.
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  • L'Oréal
    Social Media Engagement Brand Lead, Lancome
    L'Oréal Mar 2022 - Dec 2024
    Paris, Fr
    Extensively educated on multiple L’Oreal beauty brands across active skincare, luxury cosmetics, consumer haircare, and hair color.Lead the Lancôme (Skincare & Luxe) social support team in ensuring the voice of the brand is effectively communicated across all social channels for transformative consumer experiences and to grow community engagement and brand loyalty.Align with team Community managers and Engagement Leaders (CEL) to develop social communication plans that are effective and consistent with the brand's image, tone of voice, personality, and DNA. Establish, communicate, and implement brand-specific persona for rules of engagement across engageable, non-engageable, private, and direct social messages. Remain agile to change with the evolving social/ digital needs and landscape. Regularly meet with CEL to discuss updates on live social events, marketing, and promotions and troubleshoot trending consumer pain points for brand damage control and opportunities.Cover and engage with consumers on live social events by responding to them in real time and at a fast pace. Engage with social influencers.Create and advise on brand-appropriate, compelling, and factual written responses for each unique social platform. Maintain the knowledge base with updates on product training, discontinuations, new launches, special promotions, call-outs, ingredient updates, seasonal campaigns, SOPs, and FAQs. Oversee and quickly resolve escalated concerns about consumer product use and e-commerce order-related issues.Report trending product quality control issues to the team. Monitor and report on negative feedback on paid ads, promotions, and/or around social issues.Responsible for daily focus on social listening, analyzing, and delivering weekly reports on engagement insights for week-over-week brand performance and conversations on social platforms. Responsible for adjusting and implementing strategies to meet key performance goals.
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  • Lisa Sorensen Public Relations
    President & Ceo / Marketing And Public Relations
    Lisa Sorensen Public Relations Jan 2002 - Present
    -Develop and execute all aspects of large and small budget public relations campaigns with the intent to increase exposure designed to move the target consumer to action and support the overall strategic marketing goals. -Collaborate on consumer product campaigns in the entertainment, fashion, health, beauty and fitness industries. -Main point of media contact for internationally known athletes, talent and executives.-Marketing and public relations consultant for several major film and television studios. Contracted to plan, implement and direct film and DVD release campaigns including planning and managing all aspects of press outreach, tours and press junkets.
  • Onenest Yoga Studio
    Managing Owner
    Onenest Yoga Studio Sep 2018 - Mar 2021
    Yoga studio owner and manager. Responsible for all aspects of marketing, finance, team management, and consumer relations.-Oversaw staff of 15 instructors-Managed the day to day operations of the studio-Planned and managed promotional campaigns-Manage staff and employee relations-Created and managed weekly class schedules-Maintained cleanliness of the studio space-Created monthly marketing newsletters-Created and managed social media campaigns
  • Bospar
    Analysis And Data Reporting Of Social Media
    Bospar Jan 2017 - Dec 2019
    San Francisco, California, Us
    Monthly social media analytics and reportingDraft weekly social media contentPitch traditional and online media Measure and report on social media analytics Support media list buildingResearch, compile, and maintain up-to-date micro and macro influencer listsMedia outreach to secure stories on behalf of clients in print, broadcast and interactive media outlets
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  • Mtv Networks
    Publicist
    Mtv Networks Aug 2000 - Jan 2002
    New York, Ny, Us
    Led media outreach and press efforts for the networks film, television, music and event programming. Supported red carpet arrivals and media room management at the major awards shows such as Kids Choice Awards, VMA’s, MTV Movie Awards. Cover MTV talent on set of productions including major films and MTV branded and marquee specials and events.
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  • Sharp & Associates Public Relations
    Junior Publicist
    Sharp & Associates Public Relations Aug 1998 - Aug 2000
    -Publicist overseeing a roster of 5 - 8 celebrity clients. -Responsible for elevating awareness for all clients and their projects through event networking and strategic media tactics.
  • Disney Abc Television Group
    Assistant In Digital Entertainment
    Disney Abc Television Group Jan 1997 - Aug 1998
    Burbank, California, Us
    Assisted the Director of digital entertainment in all day to day office activities.
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  • Arista Records
    Assistant - Creative
    Arista Records Aug 1994 - Aug 1996
    Supported the creative team in the development of all assets for marketing. Worked directly with the sales, advertising, promotions and public relations departments to deliver on each department unique creative needs and assets. Liaison with music talent such as Whitney Houston, Aretha Franklin, Barry Manilow, Usher and many more.Coordinated photo shoots for such artists as Whitney Houston, Barry Manilow, Aretha Franklin, Toni Braxton, Usher Raymond and more...
  • Random House
    Editorial Assistant
    Random House 1991 - 1993
    New York, Ny, Us
    Assisted the publishing editors in daily office activities.Supported the development of marketing materials.Read and evaluated unsolicited manuscripts and maintained logs.
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  • L'Oréal
    Customer Service Representative
    L'Oréal 1988 - 1991
    Paris, Fr
    Specialized in a broad range of products under the world leading beauty brands Loreal and Lancome.Provided customers with trouble shooting and proper use of hair and cosmetic products.Supported marketing with reports and feedback directly from customers.Resolved product problems by clarifying customer's complaints.
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Lisa Sorensen Skills

Publicity Entertainment Public Relations Media Relations Social Media Marketing Communications Television Film Facebook Press Releases Event Management Social Media Marketing Marketing Strategy Social Networking Blogging Event Planning Fashion Digital Media Music Strategic Communications Sponsorship Corporate Communications Advertising Crisis Communications New Media Editing Brand Management Celebrity Reputation Management Brand Development Online Advertising Creative Direction Online Marketing Brand Awareness Festivals Copywriting Content Development Content Strategy Radio Directing Digital Strategy Newsletters Nonprofits Theatre Journalism Magazines Digital Marketing Comedy Integrated Marketing Internal Communications

Lisa Sorensen Education Details

  • Rutgers University - Newark
    Rutgers University - Newark
    Marketing

Frequently Asked Questions about Lisa Sorensen

What company does Lisa Sorensen work for?

Lisa Sorensen works for Ymca Of The Usa

What is Lisa Sorensen's role at the current company?

Lisa Sorensen's current role is Yoga Instructor.

What is Lisa Sorensen's email address?

Lisa Sorensen's email address is li****@****eal.com

What schools did Lisa Sorensen attend?

Lisa Sorensen attended Rutgers University - Newark.

What are some of Lisa Sorensen's interests?

Lisa Sorensen has interest in Children, Economic Empowerment, Civil Rights And Social Action, Education, Science And Technology, Health.

What skills is Lisa Sorensen known for?

Lisa Sorensen has skills like Publicity, Entertainment, Public Relations, Media Relations, Social Media, Marketing Communications, Television, Film, Facebook, Press Releases, Event Management, Social Media Marketing.

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