Lisa Parsons Email & Phone Number

Columbus, Oh, Us

Columbus, Oh, Us

Columbus, Oh, Us

Dublin, Ohio, Us

Questline is a team of strategists, creators and problem-solvers for over 480 energy utilities across all 50 states. We provide content-rich communication and marketing solutions in the form of videos, articles, infographics, social posts, interactive and creative campaigns. Our approach is based on driving customer engagement, growing customer satisfaction, and delivering measurable program results for our utility partners with content that engages, educates and inspires action.

Dublin, Ohio, Us

• Work with the Product Design Team to develop, maintain, and groom the product feature technical backlog.• Support the daily sprint process with the Technical Team and oversee the technical aspects of product delivery.• Support the Accounts and Sales Teams with commercial activities to include; proposals, pricing, demonstrations, and win/loss reporting.• Complete all release activities, including writing technical release notes, help documentation, release announcement planning, client onboarding documentation, and software training.

Dublin, Ohio, Us

• Act as account lead, managing an Account Manager who works to support assigned accounts.• Proactively identify new and cross-sell opportunities, secure new business pitches, and develop proposals and SOWs.• Lead planning meetings with clients to develop and guide each client’s strategy, campaign execution, and delivery.• Financial management for assigned clients, including proposal development, contract management, forecasting, revenue management and invoicing.• Produce measurable results for the client by performing deep dives into engagement metrics and data, analyze, benchmark and make recommendations for improving communications performance.

Dublin, Ohio, Us

• Serve as the primary account manager for major clients over numerous projects and contracts.• Develop proposals for complex projects and establish timelines, outlining each step of the process. • Project management of multi-media in-house creative projects, including but not limited to digital email marketing, eNewsletters, print, website creation, infographics, videos, etc. • Analyze metrics collected from all communications and develop in-depth reports on customer engagement and campaign performance, presenting key findings to clients. • Collaborate with Creative and Operations teams. • Proactive contributor of ideas and process improvements.

Dublin, Ohio, Us

• Serve as the primary account manager for major clients over numerous projects and contracts.• Project management of multi-media in-house creative projects including but not limited to digital email marketing, eNewsletters, print, website creation, infographics, videos, etc. • Coordinate the design, implementation, and delivery of more than 3 million monthly emails.• Collaborate with account director on proposals, contracts, invoicing details, and identifying sales opportunities.• Act as primary liaison between clients and developers, providing education and technical support. • Analyze campaign metrics and provide reports to clients on engagement, performance and benchmarks. • Collaborate with Creative and Operations teams. • Proactive contributor of ideas and process improvements.

Columbus, Ohio, Us

• Managed email design and delivery to over 6 million customers and hundreds of thousands of consultants. • Collaborated with cross-functional partners on major marketing campaigns and content creation.• Led daily communication with third party email provider for testing, delivery, and quality assurance.• Executed marketing brand strategies on behalf of various functional teams for social media, email, and websites.

Powell, Ohio, Us

• Act as a liaison for patients, corporate management, and potential marketing opportunities. • Prepare, design, and plan out promotional materials for internal and external communications including social media and Eventbrite.• Maintain office efficiency by scheduling all patient appointments, events, and external marketing initiatives.• Provide professional and technical knowledge by attending educational workshops.

Columbus, Ohio, Us

Project Manager• Ensure project meets internal and client standards of quality, budget, timelines, and strategy.• Determine project roles of team members based on project requirements and objectives.• Educate clients and team on impacts of changes in scope and objectives of ongoing projects.• Manage project development schedules and ensure efficient progress in accordance to deadlines. Social Media Manager• Manage the development and execution of social strategies, promotions, and social applications.• Monitor digital advertising and social campaigns, analyze performance metrics, and analytics.• Develop content, maintain accounts, execute editorial calendars, and prepare posting schedules.• Analyze developments in social media platforms including new tools, applications, and strategies.• Identify and test SEO best practices and assist internal teams on research and implementation. Billing Department Specialist• Perform routine financial transactions including classifying, calculating, and recording account data.• Inform team and sale department on billing activity impacts on strategic plans and objectives.• Track and maintain accounts, hosting payments, subscription payments, and billing systems. • Achieve operational goals by contributing recommendations for strategic plans and reviews.

• Planned and designed quarterly client newsletters, client welcome packets, and website content.• Recorded client industry supplied reports on a weekly basis into third party portfolios.• Documented all incoming and outgoing correspondence for internal team members and company audits.• Administer mailings, manage office inventory, scanning, and database activities.

Columbus, Us

• Created Facebook page and provided support for owners.• Claimed handle names and coordinated take down of old registration to create a streamlined presence.• Trained staff members across the country on Facebook logistics.

Columbus, Ohio, Us

• Provided recording and production support for recurring spots and on air DJ.• Posted editorial content including links, in line with editorial calendar and supervisor directive.• Created profile designs for Twitter and coordinating accounts.• Represented station at marketing events and provided logistics support.

Bachelor Of Science (B.S.), Marketing

Associate Of Applied Science (A.A.S.), Digital Design & Graphics