Lisa Dunbar

Lisa Dunbar Email and Phone Number

Senior business operations, marketing and brand strategy leader with expertise in cross-industry growth, team building, strategic planning, process improvement, and values-driven leadership to drive exceptional results. @ LifeLearn Animal Health
Aurora, ON, CA
Lisa Dunbar's Location
Aurora, Ontario, Canada, Canada
Lisa Dunbar's Contact Details
About Lisa Dunbar

● Senior Marketing, Sales and Business Development leader with progressive experience driving sales, growth and the value of brands and organizations at regional and national levels within beverage alcohol, packaged goods, non-profit, and senior living industries. ● Process-driven change manager skilled in both high-level strategic planning and leadership coaching to support the integration of strategies throughout organizations. ● I am a customer experience obsessed, solutions-oriented leader, that excels in building strategy and marketing planning to realize new opportunities and propel revenue to new heights. ● Combines a genuinely enthusiastic approach to business with vision, exceptional project management skills, inclusive leadership style and a unique blend of strategic, creative and organizational strengths to consistently get things done while ensuring they are done right the first time.

Lisa Dunbar's Current Company Details
LifeLearn Animal Health

Lifelearn Animal Health

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Senior business operations, marketing and brand strategy leader with expertise in cross-industry growth, team building, strategic planning, process improvement, and values-driven leadership to drive exceptional results.
Aurora, ON, CA
Website:
lifelearn.com
Employees:
109
Lisa Dunbar Work Experience Details
  • Lifelearn Animal Health
    Lifelearn Animal Health
    Aurora, On, Ca
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  • Lifelearn Animal Health
    Director Of Agency Operations
    Lifelearn Animal Health Jan 2022 - Present
    Guelph, Ontario, Ca
    As a member of the leadership team at LifeLearn Animal Health (a division of ProSites Marketing Services), I lead a high-performing team of 30+ professionals within the Industry Solutions division. Our Corporate Events and Creative Solutions teams deliver scientific content and continuing education solutions for global pharmaceutical organizations in the veterinary industry. I oversee project implementation, optimize workflows, and drive revenue growth, while ensuring exceptional customer service and tailored solutions for a fantastic client base.• Spearheaded the successful implementation of Monday.com as a project management solution, streamlining workflows and improving operational efficiencies, which resulted in enhanced project tracking and improved revenue recognition in the first year.• Developed and implemented a Sales & Operations Model to support EAC forecasting initiatives, enabling more accurate financial forecasting, resource allocation, and alignment with sales targets.• Implemented Standard Operating Procedures (SOPs) to streamline business operations and improve project workflow, which contributed directly to sales growth and streamlined service delivery.• Launched initiatives to support professional growth and operational consistency, including annual performance planning, professional journey mapping for team members, and uniform communication strategies for both internal and client-facing interactions.
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  • Arm Solutions (Consultant)
    Marketing Operations Leadership | Project Management | Business Development
    Arm Solutions (Consultant) Feb 2020 - Jan 2022
    I have gained professional equity as a strategic, disciplined marketer and communications lead with many professional achievements working for organizations of varying sizes and organizational structures. I've worked on the Agency (P&G, Pharma, Kraft), and manufacturing (Robin Hood, Smucker) side of branding. With the discipline taught through CPG, I then spent 10 years operating a successful consulting practice where I worked with small to medium-sized enterprises to build strategy and helped teams navigate how to bring that strategy to life via aligned marketing, sales, and operations planning and execution. The Ontario Craft Brewers were an anchor client for 7 of the first 10 years within my practice. In recent years, I have held two consecutive roles (Special Olympics Canada and Chartwell Retirement Residences) where I was hired specifically to lead teams through significant change; drive branding strategies, and improve marketing and communications operations. In early 2020 I returned to consulting with two anchor clients, Life Transitions by Dr. Amy; SeeWhatSheCanDo while researching and navigating a pivot to seek an operations role that would leverage my professional equity and passion for people and opportunities to drive revenue through disciplined business practices.
  • Chartwell Retirement Residences
    Regional Marketing Strategist
    Chartwell Retirement Residences Sep 2017 - Jan 2020
    Mississauga, Ontario, Ca
    Chartwell Retirement Residences is the largest operator in the Canadian senior living sector, with over 200 locations across four provinces in Canada.I joined the team to leverage my previous work experience to deliver marketing strategy and organizational leadership within Chartwell. I was personally responsible for for the development of all marketing strategies and tactics to meet the local needs for 45+ residences operating in Ontario and Western Canada (British Columbia and Alberta). Driving a new community relations and partnership development campaign in 2019, I also contributed to the integration, management, and successful execution of projects from Corporate departments including Communications, Online Presence Team, Operations, Food, Life Enrichment, and Finance. The responsibilities of this position included:- Develop a solid understanding of the business, competitive environment and key business and industry drivers to support strategic brand building initiatives- Deliver brand stewardship and marketing expertise to the local residences (45+ in my portfolio)- Develop, execute and measure effectiveness of local marketing plans for Western Ontario and Western Canada markets (BC/Alberta) – driving traffic to the residences;- Direct development of creative – writing briefs, directing graphics/external resources, approving all creative for the region;- Develop and execute both National and Regional media plans. Proficiency in execution of strategies across traditional and non-traditional media. - Responsible for development, execution and tracking of local initiatives and communication of results across business platforms;- Work collaboratively with all key clients – Sales and Corporate departments including the People Team, Finance, Communications, Graphics, Online Presence, Accounts Payable to deliver efficiency of projects and targeted results
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  • Special Olympics Canada
    Director, Marketing & Communications
    Special Olympics Canada Jul 2016 - Sep 2017
    Toronto, Ontario, Ca
    Reporting to the Chief Executive Officer, I embraced the opportunity to drive new achievements within this organization and the Special Olympics movement. Specifically, I built and maintained positive relationships with media, a variety of external partners and key internal stakeholders. I was responsible for providing leadership, management and execution for all of SOC’s varied and integrated strategic communications. This included, but was not limited to, an overall communications strategy, marketing and public advocacy campaigns, government relations (Federal), media relations, digital strategies, marketing, issues/reputation management and internal communications.
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  • Arm Solutions (Principal)
    Strategic Marketing & Communications Consultant
    Arm Solutions (Principal) Jan 2006 - Jul 2016
    Serving clients in alcoholic beverages, consumer packaged goods, e-commerce, education and non-profit sectors, ARM Solutions is a consultancy that provides strategic planning, program development/implementation and outsourced leadership in the areas of marketing, business development, partnering, customer engagement, project management, training and best practice integration. ● Delivered marketing consultations, business development strategies, action plans, interim leadership and implementation support solutions to drive the development of small to medium-sized client organizations; ● Directed product strategy, budgeting, pricing, branding, launches, advertising, promotions, PR, and market research; ● Lead strategic partnering and vendor management (agencies, PR firms, media, etc.); ● Optimized customer segmentation, value propositions, vision, direction and corporate/channel development strategies; ● Evaluated market opportunities, costing and commercial barriers; ● Managed communications across channels that include print, digital, TV, radio, social media, direct mail, in-store, signage, packaging, events and membership programs;● Improved marketing, sales, service and related operations, processes and materials;● Developed marketing & communications leadership workshops.ACHIEVEMENTS: ► Numerous achievements on behalf of OCB (see next section) ► (Muskoka Brewery 10 Month Contract): As Head of Marketing for this 100-employee company, improved marketing strategies and infrastructure and drove sales and branding of 6 products distributed nationwide ► (Neal Brothers Foods, 2-month contract): Instrumental in doubling brand sales and significantly improving the company’s Branded Product business within the Grocery Snack Foods category ► Led fundraising strategies/campaigns that raised $5M for the Canadian Diabetes Assoc. ► Delivered every major project on time and on budget for 10 consecutive years___________
  • Ontario Craft Brewers Association (A Primary Client Of Arm Solutions)
    Director Of Marketing
    Ontario Craft Brewers Association (A Primary Client Of Arm Solutions) Jan 2006 - Mar 2013
    With 453 employees, The Ontario Craft Brewers (OCB) is a trade association representing independent breweries across Ontario (www.ontariocraftbrewers.com)● Reported to the President as outsourced Director of Marketing; ● Defined strategic direction, oversaw brand development and led marketing program planning/execution across 600+ retail locations for a 453-employee organization with a membership of 50+ Ontario microbreweries marketing 400+ premium beers; ● Managed a $1.5M to $3M annual budget and negotiated agreements up to $500K; ● Represented OCB members and advocated for retail access and sales growth for member brands at shelf at the Liquor Control Board of Ontario (LCBO);● Served as member of the OCB Retail Strategy Committee (LCBO Senior Leadership Team), the OCB Marketing Committee, the New Retail Committee (strategy development support for OCB members marketing products within the Ontario Grocery industry) and the Beer Canada Committee for Social Responsibility.ACHIEVEMENTS: ► Achieved a minimum of 55% retail sales growth in Ontario for four consecutive years (to achieve Fastest Growing Beer Category Sales status within the LCBO.► Increased market share of premium priced brands in Canada’s most competitive beer market from 1% to 5% by developing/directing strategies that included negotiating a game-changing product listing at LCBO ► Conceived and launched the OCB Discovery Pack: the association’s first fully-branded “at-shelf” retail presence in Ontario that achieved 95% sell-through in first four weeks and exceeded revenue expectations by at least 50% in each of four editions ($2M+ in sales revenue per year) ► Led marketing efforts that drove a 40% increase in the Association’s membership ► Developed, implemented and managed an Ambassador Program and built a community of 400+ members ► Earned an ELSIE Award from the Liquor Control Board of Ontario (‘Partner in Training’ category) in 2006___________
  • Smucker Food Of Canada Co
    Product Manager
    Smucker Food Of Canada Co Dec 2000 - Dec 2005
    Orrville, Ohio, Us
    Smucker Foods is the Canadian division of The J.M. Smucker Company ($5,6B+ in net sales, 4,600+ employees) and a leading manufacturer of top brands including Bick’s pickles and condiments, Folgers coffee, Crisco shortening and oils, Robin Hood flour and baking mixes, Five Roses flour and Double Fruit spreads (www.smuckers.ca). ● Developed and led national marketing and sales strategies, plans and initiatives to drive commercial sales of 11 Bick’s branded products across 4 product categories with P&L responsibility; ● Managed product development, marketing campaigns, promotions, media relations and supported a 15-person national Sales team to drive Bick's brand growth in key restaurant and retail accounts in Canada and the US, including McDonald’s, Wendy’s, Burger King, Subway, Wal-Mart, Loblaws, A&P, Costco and Sobeys;● Excelled as Distribution Program Marketing Team Lead and drove business results and engagement with leading foodservice distributors including Flanagan Foodservice, Serca Foods and Summit Food Service;● Cross-functionally led all marketing processes including product positioning, pricing, program launches, quality improvement opportunities, competitive and category reviews and category management initiatives; ● Established targets and led sales team to achieve aggressive sales growth objectives and maintain market leadership position; ● Managed two reports and a $5M budget.ACHIEVEMENTS: ► Improved revenues and margins across the portfolio by launching a National Distributor Program and formalizing distribution-related processes, tracking and cost analysis to empower the Sales team to better manage pricing, strategic partnering and product development ► Achieved Commercial Condiments volume and profit objectives for 5 consecutive years despite intense competition and double digit growth by competitor brand ► Led national product launches that successfully introduced the Bick’s brand into two new product categories___________
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Lisa Dunbar Skills

Strategy Marketing Strategy Marketing Strategic Planning Marketing Management Cross Functional Team Leadership Management Brand Management Market Planning Marketing Communications Market Research Leadership New Business Development Account Management Business Strategy Brand Development Product Development Sales Management Business Development Competitive Analysis Budgets Product Launch Team Building Product Marketing Integrated Marketing Brand Architecture Brand Awareness Corporate Development Strategic Partnerships Channel Development Customer Segmentation Strategy Relationship Management Business Process Improvement Performance Management Program Management Project Management Competitive Intelligence Integrated Multi Channel Marketing Advertising Social Media Marketing Budget Management Strategy Development Agency Relationship Management Corporate Social Responsibility Business Relationship Management Long Term Customer Relationships Strategic Marketing Regional Marketing Team Leadership Corporate Strategy

Lisa Dunbar Education Details

  • University Of Guelph
    University Of Guelph
    Consumer Behaviour

Frequently Asked Questions about Lisa Dunbar

What company does Lisa Dunbar work for?

Lisa Dunbar works for Lifelearn Animal Health

What is Lisa Dunbar's role at the current company?

Lisa Dunbar's current role is Senior business operations, marketing and brand strategy leader with expertise in cross-industry growth, team building, strategic planning, process improvement, and values-driven leadership to drive exceptional results..

What is Lisa Dunbar's email address?

Lisa Dunbar's email address is ld****@****ell.com

What is Lisa Dunbar's direct phone number?

Lisa Dunbar's direct phone number is +141644*****

What schools did Lisa Dunbar attend?

Lisa Dunbar attended University Of Guelph.

What are some of Lisa Dunbar's interests?

Lisa Dunbar has interest in Children, Economic Empowerment, Education, Environment, Poverty Alleviation, Animal Welfare, Arts And Culture, Health.

What skills is Lisa Dunbar known for?

Lisa Dunbar has skills like Strategy, Marketing Strategy, Marketing, Strategic Planning, Marketing Management, Cross Functional Team Leadership, Management, Brand Management, Market Planning, Marketing Communications, Market Research, Leadership.

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