I started Matter because I believe in the power of content marketing to help brands grow their brand presence online - and also because I get a kick out of seeing New Zealand businesses achieving great outcomes with their digital marketing. As well as managing and developing Matter, I oversee our team and enjoy assisting our clients with projects at a strategic level.If you want to learn more about Matter, check us out at www.matteragency.co.nz

During my time at Turners Auctions I was responsible for preparing and implementing the national marketing plan and associated budget, and managed a large number of integrated marketing and communications campaigns to promote various events (auctions) and products/services around the country. The product range was vast - from trucks and machinery to luxury cars, consumer electronics, Turners Finance, even a Mig-21 fighter jet. To be successful in marketing to such a wide-ranging… Show more During my time at Turners Auctions I was responsible for preparing and implementing the national marketing plan and associated budget, and managed a large number of integrated marketing and communications campaigns to promote various events (auctions) and products/services around the country. The product range was vast - from trucks and machinery to luxury cars, consumer electronics, Turners Finance, even a Mig-21 fighter jet. To be successful in marketing to such a wide-ranging set of audiences - often to tight deadlines - required a flexible and fleet-footed approach, not to mention great relationships with internal and external stakeholders. Show less

At CMC Markets, the brief was simple - generate as much new business as possible, using the existing marketing and communications budget. I conducted an in depth analysis of all lead generating activities and formed, then implemented a set of recommendations to refine advertising activity according to the most successful channels.I also managed regular eDM campaigns to promote products and services within the existing customer database, drove the reinstatement of CMC Markets'… Show more At CMC Markets, the brief was simple - generate as much new business as possible, using the existing marketing and communications budget. I conducted an in depth analysis of all lead generating activities and formed, then implemented a set of recommendations to refine advertising activity according to the most successful channels.I also managed regular eDM campaigns to promote products and services within the existing customer database, drove the reinstatement of CMC Markets' local monthly newsletter and managed the local PR efforts. Show less

During my time with Pace Couriers (part of the Express Couriers group, owned by NZ Post & DHL) I was responsible for creating and managing a marketing plan and budget, with the objective of positioning the brand as the leading provider in a highly competitive market.I worked closely with the leadership team to leverage my initiatives and managed a number of successful campaigns, including:- A project to package and communicate Pace's services in a more customer-centric way;-… Show more During my time with Pace Couriers (part of the Express Couriers group, owned by NZ Post & DHL) I was responsible for creating and managing a marketing plan and budget, with the objective of positioning the brand as the leading provider in a highly competitive market.I worked closely with the leadership team to leverage my initiatives and managed a number of successful campaigns, including:- A project to package and communicate Pace's services in a more customer-centric way;- Generation of increased cross-sells from the sales team at sister company CourierPost;- Discovery a new source of referral and subsequent development of the opportunity;- Managing customer communications for migration of some services to an 'online only' ordering model;- Re-launch of Pace's Fly Buys customer loyalty programme to increase engagement. Show less

As a related discipline, my time at Creative Spaces allowed me to build on and diversify my previous experience in the construction industry - albeit from a very different angle.My responsibilities included management of a large number of networking events for groups of between 20 and 150, production of tenders for new business and involvement in a number of internal communications and staff engagement events. I also led a significant project to refresh Creative Spaces' brand… Show more As a related discipline, my time at Creative Spaces allowed me to build on and diversify my previous experience in the construction industry - albeit from a very different angle.My responsibilities included management of a large number of networking events for groups of between 20 and 150, production of tenders for new business and involvement in a number of internal communications and staff engagement events. I also led a significant project to refresh Creative Spaces' brand and website, allowing the business to better promote its strength, people and successes. Show less

My role at Fletcher Construction involved a high degree of writing and project delivery work. I was responsible for gathering and writing content for Fletcher Construction's quarterly magazine, RAW, and for editing and compiling tenders and proposals for new business. While at Fletcher, the company undertook a major re-branding and website redevelopment exercise, and I was highly involved in the practical delivery of both projects. I was also the nominated 'brand champion' - the… Show more My role at Fletcher Construction involved a high degree of writing and project delivery work. I was responsible for gathering and writing content for Fletcher Construction's quarterly magazine, RAW, and for editing and compiling tenders and proposals for new business. While at Fletcher, the company undertook a major re-branding and website redevelopment exercise, and I was highly involved in the practical delivery of both projects. I was also the nominated 'brand champion' - the day-to-day point of contact for all enquiries relating to brand standards. Show less