Lisa Echenthal Email & Phone Number

New York City Metropolitan Area

Prepare business reviews and other title analysis for all current or prospective Ignition publishersManage onboarding and internal set-up of new Ignition publishers and new titles, working closely with the Production and Finance teamsMaintain all master baseline data for Ignition titlesManage monthly sales reporting to Ignition publishers working closely with FinanceAssist with development of the Ignition budget

New York City Metropolitan Area

Provide strategic publishing consulting advice including trend & market analysis, book positioning, and business development.

New York, Ny

Maintained a variety of categories spanning across different genres and subjects to earn over $67M in sales Conducted research of sales trends and data to determine purchasing of frontlist and backlist titles for the national chain of over 600 retail outlets and bn.com, resulting in consistent growth in sales Collaborated with Editors, Account Managers, and the Operations team to design publishing programs and develop product lines Identified early trend in coloring book sales and managed genre from the beginning stages, which included approx. a dozen titles at the time through its peak that encompassed 100+ titles,Established and maintained strong relationships with publishers and national account managers through conducting monthly meetings and leveraging opportunities that would consistently benefit both parties involved Managed approx. 175 new titles and authors each month in addition to company’s backlisted titles to drive sales and maintain inventory based on consumer trends and demands Negotiated purchasing terms with publisher to increase company margin and negotiated deals between multiple publishers and the company on selected value promotions Developed promotional strategies and created promotional displays for new titles and backlist titles to drive sales Maintained a 20% market share on average reaching as high as 50% on selected categories Specialized in narrative nonfiction areas with expertise in subjects ranging from Sports & New Age to True Crime & the Social Sciences while partnering with publishers via sales reps. to grow author and subject sales

New York, Ny

Oversaw backlist assortments spanning across several different subjects and adjusted each store according to individual store demographics and sales trends Built assortments during era of rapid growth for company by analyzing sales data at the store and title level setting automatic replenishments for these titles Aided team of assistant buyers, buyers, store group, and the operations and distribution team to grow company and develop best practices

Danbury, Ct

Supervised store staff consisting of an average 12 members per shift to ensure smooth operations and to guarantee procedures were being done to the standard of the company and daily tasks were completed on schedule Prioritized tasks and daily operations including working within customer service, finalizing sales, handling inventory and returns, and arranging promotional displays

Boston, Ma