Lisa E. Email & Phone Number

711 West Algonquin Road

Hoffman Estates, IL

• Shared responsibilities with Buyer for maximization of sales and profits for Lawn Mowers / Snow Throwers business.
• Participated in product selection, assortment planning, plan-o-gram development, and implementation for all 600 full line stores.

Hoffman Estates IL

• Served as marketing liaison for Sears and Kmart Household Goods merchants.
• Kept merchants on task for all marketing / advertising task from development / creation of ad items to final print ad.
• Managed scheduling and implementation of marketing projects:o Conducting print ad wall review with VP, Senior Directors, and Divisional Merchandise Manager.o Directing ad proofing review preparation and meetings.

Hoffman Estates, IL

• Collaborated with Buyer for maximization of sales and profits of $60MM cookware business. Participate in product selection, assortment planning, plan-o-gram development, and implementation for 800+ full line stores.
• Oversaw monthly promotional planning, including Sales and margin, image, ad, and copy proofing, allowing stores to prepare / set the floor for all promoted items in print ads / online which maximized sales results for.
• Conducted financial analysis, strategic planning, forecasting, specialty catalogs, online recommendations, rebate signing process for online and in-store, new vendor setup, new item setup, associate training.
• Served as ‘go-to-person’ for all other departments that interact with buying teams, utilizing connections and processes to successfully train and mentor new associates.

Headquarters / Hoffman Estates, IL

• Executed monthly Advertising Process from hand-off meeting with Business Marketing Planner and Director of Business Marketing through legal and pricing review. Managed entire advertising process from implementation.
• Oversaw accuracy of all print advertisement for Home Fashions department, including meeting deadlines for each step of the process from inception of what items would be shown in ad, samples getting to the studio, the.
• Partnered with Creative Services and Production Agency, ensuring product and message was developed and communicated by Business Marketing Planner and Director of Business Marketing and communicated to the customer.
• Trained and managed personnel in creation of all rebates, bar codes, and coupons used in print, guaranteeing accuracy of all information for sales.

Hoffman Estates, IL

• Planned, implemented, and analyzed each month’s promotional program in partnership with buying teams and business upper management. Prepared material for and participated in monthly Buyer Candidate meetings and VP.
• Assisted Director of Business Marketing in planning monthly divisional space allocation.
• Reviewed monthly financials against ad plan, creating daily sales quota cards.