As a Campaign and Program Operations Manager, I oversee the planning, execution, and optimization of campaigns and operational programs. My role involves coordinating cross-functional teams, setting timelines and goals, monitoring progress, and ensuring alignment with strategic objectives. I manage budgets, analyze performance metrics, and implement improvements based on data and feedback to achieve organizational goals effectively.• Develop and maintain global campaign strategies for NCLH North America & International marketing teams.• Manage large customer & prospect databases, ensuring data infrastructure and sourcing support cross-channel.• Own strategic vendor relationships for data operations, including database service provider and data append/cleansing vendors, and manage vendor selection, budgeting, and project prioritization.• Develop and publish KPIs related to campaign performance, audience sizing, and data operations; conduct ad hoc analyses as needed.• Consolidate marketing and customer data sources for a 360-degree view of the customer.• Deploy and maintain self-serve performance dashboards in a data visualization platform for stakeholders domestically and globally.• Assess and implement processes, enhancements, and projects for executing campaigns, promotions, and programs.• Collaborate with key stakeholders such as casino marketing, analytics, reservations, onboard, accounting, finance, and systems (Seaware, Seaweb) to ensure alignment on current and future developments, including managing Salesforce and Seaware projects.• Drive development and provide vision for new system enhancements, promotions, and corrections with IT, and work with the Business Intelligence team to create or update booking and financial reports.

As a Senior Consultant, I helped organizations assess their current business landscape, identify challenges and opportunities, and develop strategic plans to achieve their goals. I provided expert guidance on business strategy, including market analysis, competitive positioning, organizational structure, and operational improvements. Additionally, I recommended technology solutions tailored to client needs, enabling informed decision-making and optimizing overall performance.• Applied strong project management expertise across all client engagements, ensuring meticulous planning, flawless execution, and timely project delivery. Orchestrated comprehensive planning, managed risks adeptly, facilitated transparent communication, and effectively reported project information to stakeholders.• Crafted successful workplace strategies by harnessing workforce data, ensuring alignment with the company's operations and corporate culture, and ultimately advancing their business goals.• Conducted a thorough data and process analysis of a large Global asset management firm to develop and refine their ESG strategy, driving positive impact and sustainable practices within their operations.• Developed and managed an internal reporting dashboard for the sector's pipeline, ensuring timely and accurate data analysis and presentation. Collaborated closely with practice leaders, providing valuable insights and actionable information to support strategic decision-making within the organization.• Developed the future state and change management strategy of a new company-wide marketing platform to support their Broker-Dealers, encompassing people, processes, and technology. Providing end-to-end oversight, from strategic development to flawless execution, encompassing the creation of tailored communication strategies and materials to support the successful launch of the new platform, programs, processes, and products.

As a Financial Services Marketing Manager, I developed and implemented marketing campaign strategies to promote financial products and services. I analyzed market trends, identified target audiences, created marketing campaigns, managed budgets, and measured campaign performance to drive business growth and customer engagement in the financial sector.• Oversaw full-cycle marketing campaign execution, encompassing email development in Marketing Cloud, strategic customer journey design(A/B testing), audience optimization, deployment, and performance tracking using Einstein, delivering comprehensive insights into marketing activities and processes to enhance customer engagement.• Managed data-driven, integrated marketing strategies delivering results against strategic priorities that contributed to developing relationships and increasing brand equity.• Led and implemented marketing tactics across several functional areas of the marketing mix including brand, digital and social marketing, public relations, analyst relations, collateral, thought leadership and sales tools, events, etc., and supporting marketing strategy.• Performed competitive and market research to understand client issues, marketing dynamics, and competitive strategies and to contribute to the development of messaging and marketing strategies.• I possess expertise in optimizing audience targeting strategies through the utilization of customer data, ensuring precise newsletter delivery to intended recipients. Additionally, I have a track record of fine-tuning customer email journeys to create high-performing newsletter engagement, leveraging performance insights.• Subject matter expert (SME) in Marketing Cloud and Salesforce for the marketing organization and adeptly resolved data synchronization challenges among Marketing Cloud, Salesforce, and Analytics Studio, ensuring flawless and precise data integration.

• Drove business objectives and shared insights on marketing activities and processes.• Demonstrated knowledge of key business issues clients are facing and aligning go-to-market strategy and points of view around those issues.• Executed data-driven, integrated marketing strategy delivering results against strategic priorities that contribute to developing relationships and increasing brand equity.• Conducted marketing tactics across several functional areas of marketing, including brand, digital, and social media, analyzing data, collateral, thought leadership and sales tools, events, etc., and supporting marketing strategy.• Demonstrated knowledge of Marketing and Sales functions, including Sales, Marketing, Brand, and Integrated Content.

As a Communications Coordinator, I prepared and released thought leadership content on PCAOB, FASB, and the SEC for PwC's National Office. Additionally, my monitoring of industry-standard setters helped the firm stay on top of industry-standard compliance and maintain current and relevant information.• Actively involved in the implementation of Adobe AEM, where I took charge of content migration, reformatting, and the meticulous structuring of content to ensure a seamless and user-friendly experience for both our internal teams and clients.• Prepared and released PwC National office thought leadership on PCAOB, FASB, and the SEC, for both external and internal audiences.• Published content using a variety of content management systems including Zippy, Adobe DPE, and Adobe AEM.• Highly technical in HTML coding, online publishing, SEO, video, and photo editing.• Utilized firm best practices, branding guidelines, editorial styling, and keen attention to detail to format, edit, and quality to ensure both long-form and short-form PwC content, including accounting guides and the SEC volume.• Monitored industry standard setters to ensure the firm maintained current and relevant information.

As a Marketing Coordinator, I built and executed promotional campaigns, social media, and web packages for clients. I crafted and managed station newsletters using ExactTarget (Salesforce), employing A/B testing techniques and tracking performance and key success indicators. I generated and analyzed marketing reports to review campaign engagement and created promotional proposals for large media companies to promote their business, artist tours, album releases, and more.• Built and executed promotional campaigns, social media, and web packages for clients.• Crafted and oversaw station newsletters through ExactTarget (Salesforce) utilizing A/B testing techniques, and diligently tracked their performance and key success indicators.• Updated WordPress websites daily with new and relevant stories for targeted market.• Created weekly liner scripts for all radio stations, gathering useful information for on-air talent.• Managed the coordination of station events, which included orchestrating substantial giveaway contests in collaboration with multiple contributing vendors.• Generated and analyzed analytical marketing reports to review campaign engagement.• Created promotional proposals for large media companies to promote their business, artist tours, album releases, and more.

• Produced lifestyle segments for the CTV Live Morning show.• Updated the CTV Vancouver website under strict deadlines.• Highly involved in the creation of content for the CTV social media accounts.