Lisa Erez Email and Phone Number
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I spent most of my career in the pharmaceutical industry, working for big multinational organizations, as well as smaller, innovative ones. In 2006 I relocated from Israel to Toronto, Canada, and paved my way into the industry there.Having worked in two very different markets (size, culture, healthcare system, etc.) gave me a unique opportunity to enrich my professional knowledge, perspective, and skills. I gained considerable experience in business development and marketing across multiple therapeutic areas (dermatology, urology, CNS, anti-infective, bariatric surgery...) and won various awards and honors for exceptional job performance: successful product launches, exceeding sales targets, and effective marketing campaigns. I am known for well-founded strategic objectives, analytical skills, product launch, and strategic planning & execution, including digital.
Johnson & Johnson Innovative Medicine
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InnovationJohnson & Johnson Innovative Medicine Mar 2020 - PresentIsraelResponsible for all aspects of innovation within the organization- Develop the innovation strategy and goals aligned with the broader business objectives- Work cross-functionally with all brand teams to identify unmet needs and areas for innovation- Strategically scout for innovative technologies with the potential to add value to customers/ business- Initiate & implement programs to encourage an entrepreneurial culture within the organization - Established strong business partnerships with key players of the ecosystem for healthcare innovation- Positioned Israel as a key innovation hub for Janssen EMEA
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Marketing LeadCipher Pharmaceuticals Inc. Canada 2015 - 2018Responsible for the marketing of the company's portfolio- Led the products' Life Cycle Management cross-functional team - Managed the annual budget planning process, forecast, and supply chain- Oversaw and guided the development of provincial marketing plans- Drove strategic initiatives to improve business results, customer experience, and compliance- Shaped the launch strategy for 2 Dermatology products and an innovative Antiviral medication - Collaborated with the US team on special projects aimed at maximizing sales in North America- Active member of the cross-functional review process for pipeline productsKey Accomplishments:- Exceeded company's sales objectives three years in a row - High awareness of launched products (85% on average 7 months post-launch, U&A research) -
Sales And Marketing DirectorSwlc / Centric Health Canada – Surgical Unit 2011 - 2014Responsible for the marketing of the Lap-Band, Gastric Sleeve, and Gastric Balloon programs to consumers and HCPs (co-marketing with Allergan, manufacturer of the devices)- Led the total re-branding of the surgical centers, including revised strategic directions & re-positioning - Managed multichannel advertising campaigns (TV, OOH, online ) and PR- Oversaw and guided the development of the digital marketing strategy (PPC, SEO, and social media)- Assessed the effectiveness of marketing campaigns using pre-defined KPIs- Initiated innovative, online, patient-centric programs to increase compliance and patient satisfaction- Managed and coached the sales and marketing teamKey Accomplishments:- Successful re-launch of the centers; 11% sales increase 2013-2014- Enabled the highly profitable sale of the company in 2014 -
Marketing Manager NeuroscienceAstrazeneca 2008 - 2010CanadaKey member of the national Seroquel XR launch team- Collaborated with the cross-functional team to build the strategy, tactic plan, and creative platform - Championed the development of the promotional campaign for BP and MDD indications- Marketing lead for targeting, competitors' analysis, and POA development for the sales force- Marketing lead on the AstraZeneca Sales Implementation Team responsible for a smooth integration of the Primary Care field force, Area Business Managers, and Regional Managers in the MDD launchKey Accomplishments: - Successful launch of Seroquel XR in BP; Exceeded aggressive launch target by 8% -
Business Development ManagerArrow Pharmaceuticals 2007 - 2008Canada- Conducted market analysis and product reviews to identify new growth opportunities- Managed all activities related to the in-licensing of assigned products- Worked with cross functional teams on all product launches -
Product Manager Urology /Anti InfectiveGlaxosmithkline 2001 - 2006Israel- Built the infrastructure and relationships required to launch the first GSK Urology product in Israel - Established strong brand awareness and usage despite negative perception of drug class (5ARI)- Developed deep customer insights through market research - Initiated and executed CHE programs- Collaborated with Access strategy team to produce a value story to facilitate inclusion in formulariesKey Accomplishments:- Successful launch of Avodart; obtained 65% MS and grew the 5ARI market by 300%; - Exceeded launch target by 9% (1st year) -
Sales ManagerGsk 1998 - 2001Managed, trained, and motivated a team of 8 reps
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Sales RepresentativeGsk 1995 - 1998
Lisa Erez Education Details
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Strategy And Innovation -
Master Of Business Administration - Mba -
Pharmaceutical Sciences
Frequently Asked Questions about Lisa Erez
What company does Lisa Erez work for?
Lisa Erez works for Johnson & Johnson Innovative Medicine
What is Lisa Erez's role at the current company?
Lisa Erez's current role is Innovative Marketing and BD Leader | Pharma, Healthcare, Biotech | Israel & Canada.
What is Lisa Erez's email address?
Lisa Erez's email address is li****@****sen.com
What schools did Lisa Erez attend?
Lisa Erez attended Mit Sloan School Of Management, Ben-Gurion University Of The Negev, Bar-Ilan University.
Not the Lisa Erez you were looking for?
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3gmail.com, amgen.com, amgen.com
4 +132386XXXXX
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Lisa Benjamin Erez
Web Design | Landing Pages | Catalogs | Online Stores For Service Providers, Creatives & Ngo'S 🌈 Lover Of Color...But Sea Blues Are My Fave 🌊. Acrylic & Resin Artist In My Spare Time 🎨.Israel2studio-lisa.com, studioerez.com2 +972524XXXXXX
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