Lisa Evoy-Goodman Email & Phone Number

Dubuque, Iowa Area

Responsible for strengthening market position through the implementation of our strategic plan. Focused on maximizing the company's profitability by fostering relationships with current and potential customers and key decision makers in the thyroid cancer market.

Repsonsible for establishing market position by locating, developing, negotiating, and closing sales opportunities. Focused on maximizing the company's profitability by fostering relationships with potential customers and key decision-makers in the thyroid cancer market.In my first year with Asuragen, my efforts contributed to 290% growth of the thyroid business and allowed us to achieve 140% of the sales plan for 2012. This was achieved by identifying market opportunities and trends by researching industry and related events and publications as well as by penetrating the existing market and attracting new customers.I continually explore and develop potential opportunities with customers, professional organizations, advocacy groups and related foundations.I work hand in hand with marketing, sales management and the sceintific team to develop a strategic plan that will lead to continued growth and success of the miRInform Thyroid brand.2012 Asuragen Pioneer Award Recipient

Greater Chicago Area

• Managed a number of projects for companies within and outside of the pharmaceutical industry.• Generated sales leads for Centricity's Patient Relationship Marketing Program• Produced a complete marketing and sales enhancement program which included the development of a long term business plan, marketing strategy and enhanced sales capability tools. Executed the development and launch of a new company website. Produced all related communication materials.

Supported the efforts of the Thyroid, Asthma and Ob-Gyn marketing teams through society relationships and partnerships. Contributed to the development of the marketing plans and other brand communication vehicles.Effectively leveraged societal and KOL relationships in support of marketing objectivesAssisted in defense strategies for state initiatives.Produced and executed an annual Advocacy Update SeriesServed as Guest Speaker for the Marketing Analytics & Business Insights Functional Education Program Maintained and updated a variety of disease specific databases & resourcesServed as Chair of E-Prescribing Task Force Produced a Society Backgrounder for use by all franchisesActive Member, Advocacy Synergy Group

Participated in the successful roll-out of the new on-line grants administration systemProduced strategic medical education plans and maintained oversight of the approval process for all thyroid and asthma related grants

Primary focus included KOL/Advocacy development, relationship management and collaboration with professional societies, providing support to the MSLs, meeting planning and inter-department communication. Worked in conjunction with Marketing, Medical Affairs, Managed Care, Government Affairs, Sales, Sales Training and Convention Services. Member, Corporate Task Force on Metabolic Health. Served in multiiple capacities as a committee member, database oversight, intervention design and as Writer & Editor of Newsletter. Assisted in all planning and material development for a consensus conference which addressed the impact of metabolic health on the workplace. The conference provided an in-depth summary on employee health and its impact on absenteeism, presenteeism and productivity.Served as a member of the Illinois and New England Obesity Task Forces. These task forces serve as vehicles for the development and enhancement of disease prevention and health promotion public policies and practices.

Geography included the entire Midwest and the Northeast regionKey accounts included: University of Chicago, Northwestern University, Harvard Medical Centers, Boston Univeristy, Mayo Clinic, University of Minnesota, University of Illinois at Chicago, Rush Presbyterian Medical Center, Ohio State University, Cleveland Clinic, Loyola University Medical Center and othersFocused efforts on KOL and Speaker development, CME activities, fielding research proposals, coverage of medical meetings and the management of society relationships. Collaborated on projects with the following teams: Marketing, Government Affairs, Sales, Retail and Managed Care

Promoted a variety of products to the majority of the key Teaching Hospitals in ChicagoAssisted in the development of sales and promotional materials as a member of the Sales and Marketing Advisory CouncilDeveloped and organized the Chicago Area Fellows in Endocrinology Club Facilitated a journal club for the Chicago District

Promoted endocrine, cardiovascular and pain medications at all teaching hospitals in the Chicagoland area as well as the University of IowaWorked in conjunction with the managed care and government affairs representatives for positive outcomes on drug formulariesPerformed additional duties as the District TrainerAchieved multiple awards: Business Team Leader, Initiative and Sales

Promotied a variety of products at community and teaching hospitals within the Chicago area. Organized an integrated thyroid awareness and screening program at 7 key teaching hospitals and targeted retail drug stores.Converted all of the area burn units to our product and secured these contracts throughout my tenure.Winner of multiple incentive trips and sales awards.Served as District Trainer for multiple years.

B.S., Biology & Psychology

Activities and Societies: Member, Psi Chi Honor Society Dean's List Member, Psi Chi -Student Psychology Honors Association Teaching.

Education record

Education record

Activities and Societies: Attended the HBA (Heathcare Businesswomen's Association) Leadership Conference in 2006, 2007 & 2008Completed.