Lisa Flosznik

Lisa Flosznik Email and Phone Number

Founder and CEO @ Type 26 | Co-host for the podcast 'it's mostly marketing' | Fractional CMO | Board Member | Startup Marketing Expert @ Type 26
Lisa Flosznik's Location
San Francisco Bay Area, United States, United States
Lisa Flosznik's Contact Details
About Lisa Flosznik

As a marketing leader with over two decades of experience in the tech sector, I have helped startups, enterprises, and nonprofits achieve their growth and social goals through effective and innovative marketing strategies. I have built and led high-performing and efficient marketing teams, executed successful digital and integrated marketing campaigns, and optimized web and content strategies to drive business results and customer loyalty.Currently, I am the Founder and CEO at Type 26, where I provide fractional marketing consulting and solutions to small businesses and startups across various industries. I leverage my expertise in SEO, SEM, display advertising, testing and optimization, data visualization, and graphic design to create and implement impactful marketing plans and campaigns. I am also a Member at Fractionals United, the leading global community for Fractional Leaders, and a Board Member at Fuse Theatre, an organization that creates awareness and fosters social change through education, performances, and partnerships. My mission is to use my marketing skills and experience to empower and enable positive impact in the tech and social sectors.

Lisa Flosznik's Current Company Details
Type 26

Type 26

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Founder and CEO @ Type 26 | Co-host for the podcast 'it's mostly marketing' | Fractional CMO | Board Member | Startup Marketing Expert
Lisa Flosznik Work Experience Details
  • Type 26
    Founder And Ceo / Principal Marketing Advisor
    Type 26 Aug 2017 - Present
    Santa Clara, Ca, Us
    Helping starups and small business jump-start their marketing efforts. Established and grew marketing agency with the goal to help brands jump-start marketing efforts, scale for growth, and maximize value of marketing spend. Clients ranged from local service providers to enterprise B2B and Consumer organizations. ›› Built infrastructure from the ground up ›› Nurtured a team of female professionals recently reentering the workforce
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  • Fuse Theatre
    Board Chair
    Fuse Theatre Jan 2024 - Present
    Redwood City, California, Us
    Responsibilities include: Lead board meetings and ensures they are productive and focused.Represent the organization to the public.Collaborate closely with the creative director.Set the agenda for board meetings.Facilitate discussions and decision-making.Ensure that the board operates within the organization's bylaws and policies.Act as a spokesperson for the board and organization.
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  • Fuse Theatre
    Board Member
    Fuse Theatre Jan 2023 - Feb 2024
    Redwood City, California, Us
    Guided by the principles of Education, Performances, and Partnerships, Fuse Theatre projects create awareness for some of the most pressing social issues affecting our community today. Through partnerships and presentation of works, Fuse provides a stage for individuals and communities to discuss and empower social change.
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  • Fractionals United
    Member
    Fractionals United Sep 2023 - Present
    Fractionals United is the leading global community for Fractional Leaders.It's the go-to place for Fractionals to grow their expertise and business, network with other like-minded executives, and access valuable resources and support.Companies can also take advantage of the community if you're in need of Fractional Leaders to help grow your business.
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  • Bwg Strategy Llc
    Advisory Board Member
    Bwg Strategy Llc Jul 2018 - Present
    New York Metropolitan Area, Us
    BWG is an invite-only network for senior executives across technology, media and telecom. BWG industry professionals participate in a series of roundtable discussions; a valuable resource for market intelligence, business development, and networking.
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  • Bill
    Strategic Partner Management
    Bill Mar 2022 - Dec 2022
    San Jose, Ca, Us
    Oversee the implementation and ongoing business for BILL's embedded solution to top banks and accounting partners. Manage cross-functional team consisting of program management, product management, engineering, analtyics, marketing, finance, risk management, payment operations, and customer support to ensure customers' objectives are met. Influence and advise partners on go-to-market best practices. ›› P&L responsibility for multi-million dollar business ›› General Manager for strategic partner solutions ›› Developed program to retain 25k customers and gain an incremental $4M in annual revenue
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  • Bill
    Customer Marketing / Campaign Management
    Bill Feb 2021 - Mar 2022
    San Jose, Ca, Us
    Led Customer Marketing for BILL's Direct channel, driving revenue through targeted awareness and adoption campaigns to promote new and existing ad valorem offerings. ›› Drove the integration post-acquisition of Divvy from a marketing perspective. ›› Led a highly experienced cross-functional team to meet business objectives. ›› Conducted qualitative and quantitative research to bolster marketing strategies. ›› Established the foundation for sophisticated campaign reporting.
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  • Bill
    Campaign Marketing
    Bill Jun 2020 - Feb 2021
    San Jose, Ca, Us
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  • Bruise Cruise - The Game
    Co-Creator, Designer, And Head Of Marketing And Operations
    Bruise Cruise - The Game Apr 2019 - Jun 2020
    Created, manufactured, and distributed Bruise Cruise, a board game. ›› Product development: Designed and produced all product materials and specifications›› Go-to-market strategy: Developed advertising strategy and produced creative execution for Display (GDN, Amazon, and Walmart), Social, Search, and Email. ›› Operations: Built and managed Shopify website (https://bruisecruisegame.com); email platform, Klaviyo, and email campaigns; Analytics foundation and reports; Fulfillment; and Customer support/communications. Bruise Cruise is a game for people who like Caribbean cruises but wonder why they're never accompanied by torpedoes, missiles, and chaotic ship-to-ship brawls between passengers. Available on Amazon, Walmart, Board Game Geek, and bruisecruisegame.com.
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  • Roku Inc.
    Director, Integrated Marketing And Media Performance
    Roku Inc. Jul 2014 - Apr 2017
    San Jose, California, Us
    Led, planned, and provided strategic guidance and budget allocation for all display, SEM, video, and paid social media campaigns. Led a 20+ cross-functional team including PR, lifecycle marketing, web, retail sales, social, and creative on all integrated campaigns. Managed all creative development to support demand marketing campaigns. Partnered with agencies and freelance designers on execution, tracking, reporting, and optimization. Prepared and presented quarterly executive marketing reviews to the CMO. ›› 2016 results: 202% ROI on incremental gross profit and ARPU; 30% lower CPA YoY ›› 2015 results: 150% ROI on incremental gross profit and ARPU; 45% lower CPA YoY ›› H2 2014 accomplishments: implemented attribution modeling in half the time
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  • Adobe
    Head Of Testing And Optimization, Digital Media
    Adobe May 2012 - Feb 2014
    San Jose, Ca, Us
    Promoted to hire, lead, and inspire a centralized team of optimization strategists and analysts to increase conversions on adobe.com for the Digital Media (creative) business. Partnered with sales and product marketing stakeholders to meet business goals. Lead virtual team of over 35 designers, writers, developers, and analysts. Defined strategies, processes, and communication practices across all levels of the company. ›› Realized 22% lift in tests over control yielding $69M in projected annual revenue›› Led the cross-channel targeting strategies and execution for the Digital Media business to support a major initiative in the company ›› Developed a model to scale the testing program to other businesses and regions›› Utilized to speak at conferences and for customer engagements about Adobe Marketing Cloud›› Member of Customer Advisory Board
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  • Adobe
    Sr. Web Marketing Manager
    Adobe Jul 2011 - May 2012
    San Jose, Ca, Us
    Promoted to lead a team of content and optimization strategists expanded to the education, consumer, and creative professionals businesses. ›› Led the migration of the education section of adobe.com to a new content management platform with limited resources›› Created and led a virtual mobile strategy task force with the goal to align mobile marketing efforts across channels›› Ranked a high impact performer
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  • Adobe
    Sr. Content Manager
    Adobe Feb 2010 - Jul 2011
    San Jose, Ca, Us
    Promoted to lead a team of content strategists for the Creative Suite 5.5 launch. Supported marketing communications including packaging, datasheets, channel copy, emails, SEM, SEO, and adobe.com. Managed a team of 18 content managers, freelance writers, and designers. ›› Deployed proven processes to enable the team to manage the CS5.5 launch ›› Ranked a high impact performer
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  • Adobe
    Web Editorial Manager
    Adobe Jul 2007 - Feb 2010
    San Jose, Ca, Us
    Managed the development of editorial content for adobe.com, packaging, channel copy, and datasheets for the Creative Suite 3.3, 4, and 5 launches; created the overall content strategy. ›› Developed processes to track progress, reviews, and deliverables across 32 products to be repeatable launch over launch›› Employed strategies to distribute workload, utilizing vendors or peers not launch-focused›› Recipient of award from Product Marketing for being key partner and instrumental in the CS5 launch›› Developed and executed overall plan for “sunsetting” store.adobe.com—a standalone section from adobe.com—to a seamless, integrated experience with consideration to regional implications and search ›› Ranked a high impact performer
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  • Adobe
    Marketing Campaign Manager
    Adobe Aug 2006 - May 2007
    San Jose, Ca, Us
    Led the integrated marketing communications tactics for the Creative Suite 2.3 launch. Supported the design segment of the Creative Suite 3 launch. ›› Coordinated the overall alignment of the insertion of the newest version of Acrobat across packaging, datasheets, brochures, site, and email for CS2.3 ›› Recognized the complexities of the upgrade paths for former Creative Suite and Macromedia Studio customers had available and tackled the solution to simplify the communication
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  • Symantec
    Sr. Global Marketing Communications Manager, Consumer & Smb
    Symantec May 2004 - Feb 2006
    San Jose, California, Us
    Managed the production of all Symantec world wide Consumer and Small Business packaging, marketing communication materials, symantec.com editorial content. Gave creative direction that clearly articulated Symantec’s values and brand direction to writers and designers.›› Oversaw a unique marketing toolkit for the field and partners to utilize, providing guidelines, sample layouts, and imagery for a uniformed look across all channels ›› Led packaging redesign project›› Managed multi-million dollar annual budget
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  • Ibm/Rational Software
    Product Marketing Manager
    Ibm/Rational Software 2001 - 2004
    Armonk, New York, Ny, Us
    Managed Rational Marketing Services group, including creation of marketing plan, development and execution of marketing programs, promotions and offer development, career planning, reviews, and rankings for staff. Rational Software was acquired by IBM. ›› Developed Rational’s collateral architecture system as well as managed collateral reprinting process and execution, saving costs and aligning business goals›› Created content based on research for presentations, webinars, corporate and customer-only Web site, multimedia CDs for multiple products›› Developed tracking metrics, created, executed, and realized Rational Services marketing programs.
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  • Catapulse
    Creative Director
    Catapulse 2000 - 2001
    Developed branding, strategy, collateral architecture, and presentations with a consistent look and message; Directed and managed freelancers, vendors, marketing specialists, and Web producers. Catapulse was spun off from Rational Software in 1999 and subsequently acquired in 2001. ›› Established the Creative Services department including staffing, processes, communication strategy, and branding within a startup environment ›› Defined and developed corporate guidelines ›› Led rebranding effort and rolled out to the company

Lisa Flosznik Skills

Digital Marketing Online Marketing Email Marketing Integrated Marketing Marketing Communications Creative Direction Product Marketing Web Analytics Strategy E Commerce User Experience Content Strategy Digital Media Content Management Analytics Marketing Seo Web Design Advertising Strategic Planning Sem Start Ups Adobe Creative Suite Marketing Strategy Cross Functional Team Leadership Leadership Conversion Optimization Direct Marketing Landing Page Optimization Mobile Devices Graphic Design Multi Channel Marketing Corporate Branding Branding And Identity Mobile Marketing Saas Management Strategic Partnerships Brand Management Managerial Search Engine Optimization Go To Market Strategy Social Media Online Advertising Ppc Lead Generation Digital Strategy Social Media Marketing Omniture Google Analytics

Lisa Flosznik Education Details

  • The Art Institute Of Boston At Leslie University
    The Art Institute Of Boston At Leslie University
    Graphic Design
  • Harvard University Graduate School Of Design
    Harvard University Graduate School Of Design
    Graphic Design

Frequently Asked Questions about Lisa Flosznik

What company does Lisa Flosznik work for?

Lisa Flosznik works for Type 26

What is Lisa Flosznik's role at the current company?

Lisa Flosznik's current role is Founder and CEO @ Type 26 | Co-host for the podcast 'it's mostly marketing' | Fractional CMO | Board Member | Startup Marketing Expert.

What is Lisa Flosznik's email address?

Lisa Flosznik's email address is lf****@****obe.com

What is Lisa Flosznik's direct phone number?

Lisa Flosznik's direct phone number is +165043*****

What schools did Lisa Flosznik attend?

Lisa Flosznik attended The Art Institute Of Boston At Leslie University, Harvard University Graduate School Of Design.

What are some of Lisa Flosznik's interests?

Lisa Flosznik has interest in Groupon, Virgin America, Mobile, San Francisco Giants, Creativity, Sports, Techcrunch, Health, Clean Technology, Behance.

What skills is Lisa Flosznik known for?

Lisa Flosznik has skills like Digital Marketing, Online Marketing, Email Marketing, Integrated Marketing, Marketing Communications, Creative Direction, Product Marketing, Web Analytics, Strategy, E Commerce, User Experience, Content Strategy.

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