Lisa Farris

Lisa Farris Email and Phone Number

Marketing & Innovation | CMO | Digital Media | Market Development | Investor | Advisor @ Soundtrack
Lisa Farris's Location
Los Angeles, California, United States, United States
Lisa Farris's Contact Details
About Lisa Farris

Accomplished Market Development & Digital Media Executive focused on innovation, execution, and leveraging technology in order to transform brand and consumer engagement. A recognized business transformation strategist with the unique ability to balance creative and analytical problem-solving. Proven brand builder and marketer experienced in leading start-ups to nationally recognized $6B+ brands. Supporting organizations ranging from early-stage to established companies who are seeking to revolutionize how audiences experience and interact with their brands. Consistent track record for creating results through leadership, building highly effective teams, project and partner management, execution and innovation. Collaborative communicator, complemented by a passionate pioneering spirit. ► Developed ROI based integrated marketing disciplines.► Created disruptive media strategy, delivering revenues greater than 20% higher than the industry average, while reducing lead acquisition costs by more than 35%.► Leveraged social media & customer data mining initiatives to increase in cross-selling.► Created Public Relation & Corporate Communication strategies producing over $19 million in ad-value equivalent press coverage.► Established and aligned KPIs in order to meet the organization’s revenue objectives, which increased revenue by 21%.► Developed and mentored highly effective teams Concentration on revenue growth and market performance, through innovative brand strategy and market development. Areas of Impact:Omni-Channel / Integrated MarketingMarket Development + Strategic Planning - executable strategies that deliver profitable growthConsumer ResearchBrand Development & ExpansionContent Marketing, Development & AcquisitionStrategic Alliances & Corporate Partnerships Customer Acquisition - maximizing awareness, activation, engagement & retentionData AnalyticsDigital CommercePerformance MarketingSocial Media Strat + AdvSEO / SEM / Re-Targeting

Lisa Farris's Current Company Details
Soundtrack

Soundtrack

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Marketing & Innovation | CMO | Digital Media | Market Development | Investor | Advisor
Lisa Farris Work Experience Details
  • Soundtrack
    Chief Marketing Officer
    Soundtrack Jan 2022 - Present
    Stockholm, Se
    PLG / SMB MaaS innovator. Soundtrack, formerly Spotify for Business, is the world’s largest global music streaming service, providing flexibility and custom experiences for brands of all sizes.
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  • The Recording Academy
    Chief Marketing & Innovation Officer
    The Recording Academy Aug 2020 - Aug 2021
    Santa Monica, California, Us
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  • The Recording Academy
    Chief Digital Officer (Cdo)
    The Recording Academy Jan 2019 - Jul 2020
    Santa Monica, California, Us
    The Recording Academy is dedicated to ensuring that music remains a indelible part of our shared cultural heritage and fostering a more inspiring world for creators. We Advocate on behalf of music creators, support the music community in times of need through MusiCares, celebrate artistic excellence through the GRAMMY Awards, honor music's history GRAMMY Museum and invest in the future through music education programs.
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  • Homerun Ent / Shoppable Studios
    Advisor / Ep Shoppable Programming
    Homerun Ent / Shoppable Studios Apr 2016 - Feb 2019
    Digital media transformation in media and e-commerce via shoppable programming. Advisor on strategy, technology, and market development. Co-producer for original multi-platform / OTT, shoppable lifestyle series DELECTABLE & UpCyclers (FYI Network) premiering winter 2019.
  • Metricvision
    Chief Digital & Brand Officer
    Metricvision Jan 2017 - Jan 2019
    Us
    Acquired in 2019: MetricVision helped companies make decisions based data driven marketing - including Market Intelligence, Campaign Efficacy Tracking, Visual Analytics. MetricVision developed Actionable Marketing Insight Tools designed especially for Marketers! Farris led the marketing team and advised more than 45 clients on how to leverage business insight technology, to inform and drive marketing strategy, planning, research, brand & audience development. Lisa co-designed the visual analytics platform that maximized marketing channel insights and tracked ROI. Industries served include eCommerce, Entertainment, RE, Consumer Electronics, and Ad Agencies who effectively adopted and leveraged market insights for planning and business intelligence. Farris was responsible for digital strategy, market intelligence, and ongoing MarTech innovation. MetricVision leveraged marketing data and user behavior to produce actionable results across a wide variety of platforms and applications. Company was acquired in Nov 2020.
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  • Rockmanialive
    Advisor
    Rockmanialive Jul 2015 - Oct 2017
    Advisor for RockmaniaLive!™, symphonic performances of legendary classic rock albums in a unique multi-media environment.
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  • Realty One Group
    Chief Marketing Officer (Pro Tem) / Innovative Marketing Client
    Realty One Group May 2016 - Feb 2017
    Las Vegas, Nevada, Us
    CMO (pro-tem) recruited to build omni-channel marketing function and digital marketing execution, including brand re-fresh and new UX for all B2B web portals. Developed high performing integrated marketing teams including content development, creative services, video production, digital & social media marketing, and corp communications. Focused on strategic market development, brand architecture, research, product development, and the creation of Dashboards to increase access and productivity. Leveraged phone geo tracking system for sales / recruitment leads and implemented marketing analytics tools. Supported new and existing franchise network with growth strategies and tools to help maximize their business. - 10,000+ Agents- 92+ Offices - inc. Franchise locations- 21 States- Over $16BB in Annual Sales Volume- Inc 500
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  • Get★This
    Co-Founder
    Get★This Feb 2012 - Apr 2016
    Get★This - an evolutionary digital content and commerce platform and technology that shop-enabled video entertainment. Combining original programming and a curated e-commerce marketplace, Get★This connects audiences with entertainment and the brands they love! Acquired 2016
  • Innovative Marketing Ca
    Cmo / Evp Digital Media
    Innovative Marketing Ca Jan 2008 - Feb 2012
    Market Development, Integrated Marketing, Brand Architecture & Digital Partnerships for Consumer Goods & Entertainment Clients. Leveraged technology to grow businesses and revenue through engaging and inspiring brand connections. Led digital and content development teams to conduct consistent processes around Strategy & Execution, including Market Development, Digital Product Development, Campaign Management, CRM implementation, SEO/ SEM, Creative Development, and Production Cycles, and Data Analytics to drive measurable results. Oversaw B2B and B2C teams, and Strategic Partnerships. Developed strategic plans and digital marketing campaigns for global Entertainment, Consumer Product & Early Stage Internet co's.
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  • Move, Inc
    Cmo
    Move, Inc Feb 2006 - Dec 2007
    Santa Clara, Ca, Us
    Recruited to build the first omni-channel Marketing Dept for Move, Inc. Responsible for execution, brand development, strategy, market development, research & analytics, creative direction, advertising, PR, search marketing, demand generation, customer acquisition, engagement and retention for consumer and B2B sales support, until headquarters were relocated to No Cal.
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  • Wondernation Inc.
    Founder / Ceo
    Wondernation Inc. Jan 2002 - Feb 2006
    Founder of Wondernation, a children's edutainment & CPG. Brand licensed and subsequently acquired in 2006.
  • Universal Music Group
    Svp Strategic Marketing - Elabs
    Universal Music Group Apr 1999 - Dec 2001
    Santa Monica, California, Us
    eLabs - Interactive Media / Strategic Marketing, Market Development, Corp Partnerships, Digital Strategy, Marketing & Market Research. Responsible for launching new formats, content repackaging, broadband programming, new & alternative revenue streams, catalog exploitation for portals including TVL.tv. Led 24 person team including Research, New Media Programming, New Format Launches & Product Development, Broadband and Mobile content development, digital & grassroots/ marketing & Corporate Partnerships. Accountable for global new format launch marketing. • Identified strategic growth areas capitalizing on existing content, music catalog and revenue generating promotion in areas of Broadband, Wireless, and Connected Home (IOT) in collaboration with telcos, ISP's and emerging technology partners. • Developed UMG wide partnerships w/ Pepsi, Nike, Doritos, Coors & Amex. • Created eCouncil to increase communications and unify on & off-line management teams, in order to capitalize on new media and technology opportunities. • Developed new technology adoption program for UMG labels. • Built 45+ online grassroots-marketing team to drive online marketing campaigns & more effectively promote new releases,
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  • Universal Music Group
    Vp Strategic Marketing - Mca Records
    Universal Music Group Sep 1997 - Apr 1999
    Santa Monica, California, Us
    Recruited to lead digital, alternative, and lifestyle marketing initiatives, including new media initiatives, consumer direct / CRM, corporate tie-ins and partnerships, as well as overseeing Advertising and Market Research.Oversaw the development of alternative product releases including video game tie-ins, special consumer products & fundraising releases. Launched MCA's first online grass roots marketing strategy and AOL partnership. Managed multiple teams including lifestyle marketing & advertising dept. • Developed advertising & alternative marketing campaigns for Gold & Platinum releases inc. Aqua, B.B. King, LIVE, KJ & JoJo, Mary J. Blige, Blink 182, George Martin, Jimi Hendrix, Sublime catalog and MCA Soundtracks.
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  • Music Marketing Network
    Vice President Marketing
    Music Marketing Network Mar 1992 - Sep 1997
    Consumer direct marketing, market research and interactive and lifestyle marketing for record companies and artists. • Managed Los Angeles and Nashville offices. • Led development of new marketing services in consumer direct marketing and CRM, including music sampling and consumer engagement systems that increased efficacy and measurement of print ad campaigns. • Developed and launched first targeted, trackable, CD discount coupon “SoundChecks”; in conjunction with Soundscan. • Increased revenues by 42% by creating new client based services.Acquired by 24/7 > ConsumerNet
  • The Music Sales Group
    Director Of Marketing
    The Music Sales Group Feb 1991 - Mar 1992
    New York, Ny, Us
    Oversaw and executed marketing functions for US office, promoting music catalog, product library, tablature, sheet music, instruction, Omnibus Press biographies & new product development, until recruited to Los Angeles.
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Lisa Farris Skills

Integrated Marketing Brand Development Strategic Partnerships Strategy Marketing Digital Media Marketing Strategy Start Ups Marketing Communications Advertising Lead Generation Direct Marketing Sem Social Media Marketing Entrepreneurship Seo Public Relations Digital Marketing Digital Strategy B2b Market Research Entertainment Business Development Market Development Crm Interactive Marketing Product Launch Management Leadership Online Marketing Online Advertising Strategic Planning Brand Management Customer Acquisition Product Development Business Strategy Data Analysis Franchise Marketing Analytics Digital Transformation Innovation Brand Strategy And Development Brand Awareness Corporate Strategy Growth Marketing Digital Engagement Brand Marketing E Commerce New Media Social Media Creative Direction Word Of Mouth Marketing Marketing Research Partnerships Product Launches Real Estate Marketing Entertainment Marketing Content Acquisition Internet Strategy

Lisa Farris Education Details

  • Rutgers University
    Rutgers University
    Marketing & Economics
  • Seton Hall University
    Seton Hall University
    Public Relations & Corporate Communication
  • Watchung Regional High School
    Watchung Regional High School

Frequently Asked Questions about Lisa Farris

What company does Lisa Farris work for?

Lisa Farris works for Soundtrack

What is Lisa Farris's role at the current company?

Lisa Farris's current role is Marketing & Innovation | CMO | Digital Media | Market Development | Investor | Advisor.

What is Lisa Farris's email address?

Lisa Farris's email address is li****@****emy.com

What is Lisa Farris's direct phone number?

Lisa Farris's direct phone number is +131050*****

What schools did Lisa Farris attend?

Lisa Farris attended Rutgers University, Seton Hall University, Watchung Regional High School.

What are some of Lisa Farris's interests?

Lisa Farris has interest in Mobile, E Commerce, Exercise, Home Improvement, Art, Shooting, Reading, Gourmet Cooking, Sports, Golf.

What skills is Lisa Farris known for?

Lisa Farris has skills like Integrated Marketing, Brand Development, Strategic Partnerships, Strategy, Marketing, Digital Media, Marketing Strategy, Start Ups, Marketing Communications, Advertising, Lead Generation, Direct Marketing.

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