Lisa Farrow, Mba, Pmi-Acp, Icp-Lea Email & Phone Number

Roseland, NJ, US

New York, NY, US

Driving the adoption of agile and project management frameworks across operational and technical teams. Teach core PM/agile principles and methods - then calibrate based on team/organization needs. Focus on outcomes of delivery speed and quality. Influence culture of continuous improvement and evolution of team maturity. Cultivate Agile Community of.

Boulder, CO, US

AgileSherpas is the world’s leading Agile marketing consulting, training, and coaching firm. As an ICAgile accredited instructor, trained and coached marketing professionals on Lean/Agile principles and practices. Delivered remote training of Agile Marketing Fundamentals course. Provided post-training coaching to guide team organization structure, process.

Columbia, Maryland, US

Coached global American Express teams how to use Agile marketing practices such as Scrum and Kanban. Focused on outcomes to accelerate execution, increase experimentation and strengthen prioritization practices. Created marketing Jira templates to increase usage across marketing teams. Developed dashboards to evaluate team activity and deliver key.

New York, NY, US

Led engagement and retention marketing for key subscriber portfolios – Military, College, Aviation and Marine. Led all initiatives to understand customer journey, behaviors and pain points. Developed annual plans to achieve engagement and winback goals. Served as subject matter expert across enterprise for performance reporting and revenue contribution.

New York, NY, US

Expanded retention strategies and identify ways to improve value perception among SiriusXM subscribers. With over 30 million active customers, complex challenge existed for communicating across multiple lifecycles at a household level. Segmentation insights were needed for campaign and messaging optimization.Assessed research and feedback to identify key.

Oklahoma City, OK, US

Led strategic and execution initiatives to onboard, educate and activate new and existing customers. Managed the customer journey across the APMEX e-commerce website, targeted banners, SMS messages, email and offline customer contact channels. With support of direct team (Email Manager and Segment Manager) as well as in-house creative team, developed.

London, GB

Transitioned from consultant role to lead acquisition campaigns to build HSBC’s Premier customer portfolio – as part of global Premier launch. Administered $25 million annual budget with P&L accountability for campaigns averaging $4 million each. Directed all aspects of campaign development including strategy, financial analysis, offer creation and.

US

Promoted to manage Registry Collection and RCI’s private label credit card program. Registry Collection, a luxury vacation ownership exchange program, needed brand revitalization due to years of neglect. Dedicated management and support was needed to grow RCI’s private label partnership with MBNA to increase card adoption and usage.Managed relations with.

US

Hired into CRM Strategy team to design customer engagement strategy for Merkle platform. Business was challenged to maintain customer attention and engagement. Conducted interviews and focus groups across US and applied data insights to adjust marketing campaign and agent processes. Launched several test campaigns based on CRM hypothesis and customer.

Mba, Marketing, Finance

Bachelor Of Science (Bs), Mathematics And Computer Science

Course: Intro To Corporate Social Responsibility

Seth Godin'S Online Marketing Program