• Assisted the CEO & Managing Director with idea generation for creative concepts, responses to creative pitches, presentations to key clients and brief chosen creative briefs into the Design Studio.• Managed the Design Studio maximising creative output to the highest standard ensuring all work was accurate and produced on time and budget.• Restructured workflow processes between the Design Studio and the Account Team, further improving productivity and time management, ensuring the efficient delivery of creative work from the designers.KEY BRANDS:Print Design: • Total & Emirates PalaceCorporate Identity: • Abu Dhabi AirportsReason for Leaving:Sadly my position was cut short due to my husband's job relocation from the UAE back to the UK.

(note: The Office of The Brand of Abu Dhabi (OBAD) merged with GSEC in March 2012)While working as a Design Director within the Office of the Brand of Abu Dhabi (OBAD), the agency was merged with the General Secretariat of the Executive Council (GSEC) in March 2012. OBAD’s role and responsibilities now operate under the Branding & Communications Department within the Office of Government Communications at GSEC. This exciting transition strengthened my design responsibilities to suit the new mandate set for our role within the Abu Dhabi government. Not only were we to act as guardians and patrons of the Abu Dhabi brand, but also for the Government of Abu Dhabi master brand, offering guidance and assistance to government and private entities on their creative applications. Brand Manager for EACH government brands: 1. Government of Abu Dhabi (crest brand) 2. General Secretariat of the Executive Council of the Emirate of Abu Dhabi (GSEC)3. Emirate of Abu Dhabi (nation brand) 4. UAE National Day• Managed brand requests and approvals of these brands, providing guidance and assistance to both government and private entities on their creative applications in all activities that may have impacted on the reputation of the Emirate of Abu Dhabi.• Reviewed, critiqued and approved creative design work submitted by both government and private entities using these brands.• Head of Special Projects covering the following areas for EACH brand of the above brands:1. Brand Architecture & Hierarchy2. Brand Guidelines3. Brand Launch & Roll Out• Responsibilities included lead design, copy writing and project management for these Special Projects.

(note: The Office of The Brand of Abu Dhabi (OBAD) merged with GSEC in March 2012)OBAD acts as the guardian and patron of the Abu Dhabi Brand. We provide guidance and assistance to the public and private sectors on its application in all activities that may have an impact on the reputation of the Emirate of Abu Dhabi – from tourism and cultural initiatives, to inward investment to the service industry.• Originally headhunted as a Senior Designer to mentor a team of Emirati junior graphic designers, duly promoted to Design Director & Design Studio Manager. Led and inspired the design team to do exceptional design work that exceeded expectations.• Ensured the design team’s skill set were up to standard, arranging training when neccessary. Inspired and mentored junior designers, with maintaining an enthusiastic atmosphere with sound work ethic.• Project managed creative projects from start to final completion, ensuring their timely delivery, outstanding quality and standards, reporting directly to the Creative Director and the General Manager. • Liaised with Creative Director to develop and implement effective design management, print production and IT processes.KEY BRANDS:• Corporate Identity Design: Tamkeen, Abu Dhabi Sailing & Yacht Club, Department of Economic Development, Art Connection Exhibition (Art Abu Dhabi).• Corporate Identity Guidelines: The 40th National Day of the United Arab Emirates, Tamkeen, Abu Dhabi Brand, Government of Abu Dhabi (Crest) Brand.• Print Design: Abu Dhabi Through Your Eyes Photography Competition Awards Ceremony 2011 Invitation, Art Connection Exhibition Invitation• Design Support & Event Facilitation: Abu Dhabi Through Your Eyes Photography Competition, The President of the UAE Cup Series 2011 (Abu Dhabi & Kentucky), Abu Dhabi Events, Art Connection Exhibition (Abu Dhabi Art), The 40th National Day of the United Arab Emirates Brand Launch & Celebrations.

(note: formally known as The Brand Union)• Drove and lead creative ideas and innovative thinking at a senior level for all creative briefs, through interpreting a clients’ business and marketing needs and developing multiple design concepts to suit their purpose.• Facilitated design projects from conception to production with successful timely delivery, ensuring high-quality design outputs.• Led design projects by taking ownership, responsibility and accountability reporting directly to Design Directors and the Creative Director.• Designed and produce high-quality creative content for a broad range of print and digital mediums including website, email, social media, advertising, partner campaigns, flyers and posters.• Worked with external printers and contractors to ensure high-quality delivery of 2D print projects.• Assisted junior members of the team to comprehend and execute creative briefs successfully by helping them to articulate and fine tune their design skills and creative concepts.KEY BRANDS:• Corporate Identity Design:Bahri (NSCSA, The National Shipping Company of Saudi Arabia), Lulu Island, Al Maabar, Emirates Development Bank, Abu Dhabi Basic Industries Corporation – ADBIC (pitch), Grand Elegant Escapes – GEE (pitch)• Packaging:Al Hilal Bank• Print Design:Lulu Island, Sorouh & Al Hilal Bank

- A design and project management role with this imaginative and innovative agency, specialising in expressing brands through objects and space, across print, packaging, brand engagement, brand experience and events.- Delivered creative projects from initial strategic and conceptual design, project management through to detailed implementation of production including budgeting, logistics, selecting and managing a trusted network of collaborators and suppliers.- Designed and facilitated the brand stewardship program in London called ‘GirlCamp’ for Sunsilk. A platform created to stimulate creative input and produce ideas to help shape Sunsilk’s new brand positioning. The pilot’s success in London spurred on a global GirlCamp stewardship program with further campaigns in Sao Paulo, Bangkok, Moscow & New York. KEY BRANDS:• Corporate Identity Design: ‘Eastern Thinking’ Exhibition @ Andaz Hotel• Print Design ‘Eastern Thinking’ Exhibition Invitation @ Andaz Hotel, Veuve Clicquot ‘Yellow 137C’ Exhibition Invitation.• Packaging:Sunsilk.• Brand Engagement: Sunsilk ‘GirlCamp’ International Workshops & BP Alternative Office Refresh• Brand Experience: OQYANA World First: The World, Dubai, UAE.

(note: adamandeveDDB formly known as DDB London)• Designer role within the heart of this advertising agency’s Creative department. One of four designers within this fast paced work environment, working along side advertising Creatives to help bring advertising briefs to life.• Tested daily under stressful circumstances and tight deadlines, rapidly improving my efficiency as a designer.• Actively involved in numerous agency pitches, working directly with large global brands• Learnt the importance of continuing to maintain a company’s brand values, sympathetic to it’s advertising and design; gaining a stronger understanding of the world of advertising and how to thrive within such a competitive industry.Key Brands: Harvey Nichols, Volkswagen, Channel 4 – More4, the Training & Development Agency for Schools (TDA), Weetabix, Cravendale, Tropicana, Lurpak, Cadburys & British Airways (pitch).

(note: in-house within PwC's in-house design studio: The Design Group – formally known as studio EC4)- Gaining peerless insight into corporate design and working within a strict brand environment. - Observed the company undergo it’s first brand refresh by Wolff Olins, assisting the implementation of the new brand guidelines across subsequent design briefs and print collaterals. - Mastered the ability to work creatively under strict corporate brand restrictions and dealing with demanding clients.- Pushed creative boundaries of the corporate norm.- Perfected knowledge in print design, pre-press, artworking, problem solving, and gaining valuable experience in project management, time management, client handling, presentation, teamwork and working under pressure.