Lisa Bruce (She/Her) Email & Phone Number

St. Louis, Mo, Us

St. Louis, Missouri, Us

-Lead design thinking and other workshops to facilitate story maps, road maps, empathy maps and other activities to aid alignment, collaboration, and cohesion.-Design qualitative and quantitative research. Facilitate interviews, contextual inquiry, focus groups, usability studies, cognitive walk-throughs, and other methods. Maintain research integrity while remaining flexible and Agile-oriented.-Develop personas, journey maps and more detailed workflow diagrams for technical and non-technical personas to foster empathy, understanding and collaboration on projects.-Established subject matter expert for facilitation for 1904labs. -Work with data engineering leadership to develop HCDAgile for Data methodology to bring human-centered design techniques into data projects to achieve better solutions. -Creatively use methods and tools at hand to meet the needs of consulting clients.-Develop conversations for interactive voice assistant (IVA)/interactive voice response IVR) systems from a user-centric perspective, keeping business goals in mind.-Develop personalities for IVA including stakeholder facilitation/workshop, creative development. -Research in the conversational user experience design space.-Provide mentoring in the UX space.-Scope and evaluate projects regarding UX needs.

St. Louis, Missouri, Us

Chesterfield, Missouri, Us

-Established digital user experience research as a discipline on a rapidly expanding team.-Scoped and acquired necessary tools and resources including recruiting partners, remote and in-person testing tools.-Designed and facilitated user-centered research including interviews, usability testing, focus groups, card sorting, contextual inquiry, ethnography, discovery sessions, and surveys.-Analyzed data from user research and present recommendations to various audiences.-Worked closely with external researchers, vendors, designers, product owners, management and other stakeholders.

St. Louis, Missouri, Us

Contract role where I:-Facilitated/moderated user-centered design research activities such as: Interviews, Usability Testing, Focus Groups, Card Sorting, Contextual Inquiry, Ethnography, Discovery Sessions and/or Surveys.-Analyzed results from user research and present recommendations to various audiences. -Provided recommendations and analysis within Agile environment.

International, Global, Oo

-Conducted market research to identify opportunities for developing product features, identifying gaps, and providing product recommendations. -Drove requirements from a customer- and user-driven perspective.-Developed/analyzed requirements for student information system (SIS). -Elaborated user stories using Agile software process, including working with subject matter experts, developers, support, quality assurance and sales.-Engaged with product software engineers to improve the user experience of applications.

-Developed content and strategies for a large collection of higher education online degree properties.-Researched and evaluated methods used by schools.-Evaluated quantitative and qualitative analysis of a wide range of higher education degrees online.-Researched programs and accreditations.-Redeveloped content to align with Google best practices.

Columbia, Mo, Us

-Developed architecture and strategy for high visibility websites at the University of Missouri. -Worked with clients to understand and articulate strategic goals and apply them to project.-Worked closely with technical and editorial staff to develop sound solutions that met the client’s needs.-Developed relationships and worked with stakeholders to achieve project goals. -Developed maintainable, sustainable solutions for clients.-Created functional wireframes to assist clients and team in understanding recommendations.-Tested sites to ensure the project met the primary user goals.-Evaluated client’s processes, strategies and communication methods to develop a holistic set of recommendations.-Developed in-depth knowledge of a client’s marketing goals as well as business processes in order to create a clear strategy.-Investigated user information available, instituted analytics and performed testing to quantify assumptions or answer questions.-Facilitated the overall client understanding and framework for the process.-Maintained consistent standards for nomenclature, structure and usability across multiple projects.-Developed architecture using multiple methods depending on the project team-Significantly increased SEO by following Google best practices.-Reduced site bloat by working closely with clients to identify abandoned or low use sections of sites.-Herded cats.

-Wrote articles for Mizzou Wire. -Wrote and edited content for Web sites.-Selected and managed event information for campus “gateway” pages and Mizzou Wire.-Worked with a variety of clients to provide editorial services and support.-Created and maintained content in the content management or Dreamweaver environments, including basic coding skills.-Cultivated contacts across campus for stories, information and alliance-building.-Managed web projects.

-Researched and developed strategic plan for information technology on the University of Missouri (Columbia campus).-Worked with high-level administrators and other stakeholders to develop and articulate strategic and tactical goals.-Coordinated, designed and edited TechKnowledge, an online magazine with a distribution of more than 20,000 students, faculty and staff at the University of Missouri. Researched and wrote monthly feature articles.-Coordinated the ongoing maintenance and development of Division of IT (formerly IAT Services) Web site. -Developed and executed comprehensive communication plans including press releases, ads and other material. Worked with technologists to communicate to users.

-Planned and executed all news coverage for National Public Radio (NPR) affiliate serving a market of 150,000 locally; 250,000 regionally. -Wrote local newscasts and hosted local broadcast of NPR's Morning Edition. -Produced more than 60 radio documentary features and hard news stories. -Researched, produced and moderated special coverage for General Election including community forums and live election night commentary and coverage. -Hosted On Nine, a live prime time call-in public affairs program for local Public Broadcasting System (PBS) TV affiliate. -Developed style guidelines for radio news programming.

On-air host for Morning Edition.

On-air host, radio traffic coordinator, feature producer.