Lisa Ferrara Email & Phone Number

AxiCom is the global communications agency for tech brands and brands with a tech story.We’re tech rebels with a cause; combining deep technical expertise with data and creativity to earn a brand’s place in business and culture.

Houston, Texas Area

• Built focused+fit from the ground up to teach hundreds of clients how to improve their health and performance through better nutrition.
• Developed coaching and programs methodology to optimize client experience and results.
• Drove all marketing campaigns and initiatives to fill the prospect funnel and drive sales; tactics included Meta ads, social media, CRM campaigns, hosting workshops at gyms and community groups, webinars, sales calls.
• Hired and trained a team of nutrition coaches to help expand client reach and support.
• Managed overall budget to ensure a healthy profit from operations.

Houston, Texas Area

• Managed a client portfolio of more than $2M, which included driving and managing the performance of a 22-person team.
• Created and implemented campaigns designed to reach and engage buyers, whether they were consumers, design engineers, enterprise IT decision makers or investor audiences.
• Specialized in corporate storytelling for companies at inflection points and securing influential media coverage to drive audiences to action.
• Coached C-level executives on how to deliver messaging and effectively manage media interviews to secure coverage that supported business goals.
• Maintained ongoing relationships with reporters at outlets including Wall Street Journal, CNET, New York Times, Fortune and Vox.
• Additional responsibilities included managing earnings announcements, mergers and acquisitions, and crisis communications.

Houston, Texas Area

• Drove the creation and implementation of campaigns designed to reach and engage buyers, whether they are consumers, design engineers, enterprise IT decision makers or investor audiences.
• Responsibilities extended from campaign conception to execution, including staff and budget management.
• Specific industry experience included mobile, cloud, education, connected car, professional services and semiconductors.
• Experienced in managing staffing and budgets for multi-million dollar campaigns.
• Proven project leader and direct manager to ensure each team member is reaching their potential and tracking on individual development plans.

Houston, Texas Area

• Led product and corporate communications initiatives for BMC Software
• As the on-the-ground, client-facing lead for our team, we drove a "PR for Sales" campaign to increase awareness of BMC's cloud management and SAAS solutions among enterprise CIOs
• Experience also included leading acquisition announcements, earnings cycles and crisis communications management

Houston, Texas Area

• Drove results-oriented, global communications campaigns for TI’s $400M digital signal processing systems business group
• Managed a $500K communications budget for the new Sitara™ ARM microprocessor brand
• Worked with product and technical management to create tangible product value propositions
• Developed strategy and implements appropriate communications tactics including: CRM e-mail campaigns, web content, trade show exhibits, pay-per-click advertising, paid media promotions, product collateral, social media.
• Managed open-source, community-driven initiatives, such as BeagleBoard.org, which has shipped more than 17,000 boards in less than two years
• Directed the release-to-market process for launching new silicon and development tools

Houston, Texas Area

• Developed and executed public relations programs to support specific product marketing objectives, including establishing TI’s DaVinci™ video brand – a more than $60M business
• Elevated TI’s DSP product positioning to sell beyond the product engineer and into senior management as a strategic business decision
• Established new modalities for TI communications through social media, including Facebook, Twitter, blogging and podcasting – the first among semiconductor companies
• Coordinated global campaign implementation with worldwide team to ensure product value proposition was appropriately conveyed and customized for local markets
• Managed executive positioning campaigns, such as establishing Senior Technologist Gene Frantz’s personal brand as a leading futurist in the consumer electronics space
• Conducted market research and analysis for growth markets business development team

Houston, Texas Area

• Led public relations teams for the TI DSP product marketing group and the Verizon Wireless Houston/Gulf Coast region
• Designed communication strategies and led team execution of announcements, events and complete public relations campaigns, such as the TI DSP 1 GHz sampling announcement and the Verizon Wireless 2004 Employee Kick-Off
• Created and presented new business proposals to prospective Golin/Harris clients, which resulted in new business from Verizon Wireless and Bristol-Myers Squibb in 2003 resulting in an additional $400,000 in projected.
• Created and managed project budgets, daily client activity, annual plans and accounts for team results
• Maintained active relationships with editors at top-tier electronic engineering publications and regional media in the Houston/Gulf Coast area
• Managed, trained and mentored account staff in successful public relations and client interaction skills

Austin, Texas Area

• Implemented communications projects and initiatives for Sprint, Sun Microsystems and other Fortune 500 clients
• Conducted proactive and reactive media relations with national trade and business media resulting in consistent coverage in top-tier media outlets, such as the San Jose Mercury News, CNET, InfoWorld and eWeek
• Provided client counsel to maximize media coverage of events and announcements
• Developed and placed bylined articles in trade publications on behalf of client executives
• Created speaker proposals and supported client executives at national industry conferences
• Authored communications plans, press releases, talking points, Web content and client presentations

Austin, Texas Area

• Supervised a variety of event promotions, public relations and employee communications efforts
• Handled crisis communications for the Travis County hospital, Brackenridge Hospital
• Participated in the development of the then new www.SETON.net Website and content creation
• Wrote and edited SETON’s weekly employee publication
• Edited and managed the production of SETON’s monthly nursing publication

Mba, Marketing

Bachelor'S Of Journalism, Journalism And Political Science

Activities and Societies: The Daily Texan Scottish Rite Dormitory RA Sigma Phi Lamba Alpha Phi Omega

Education record