Lisa Ferreras Email & Phone Number

Los Angeles, CA, US

• Partner with local businesses to create valuable community resources, expanding engagement and driving new business opportunities.
• Develop and execute marketing strategies to generate revenue and support local businesses.

• Led the development and execution of strategic campaigns with key partners, achieving a 10% increase in sales and revenue.
• Directed budget allocation towards high-impact initiatives, resulting in an 8% improvement in budget efficiency and a stronger partner value proposition.
• Managed partner relationships and collaborated with cross-functional teams to optimize partner engagement and alignment with business goals.

• Managed a portfolio of 19 strategic partnerships contributing to $240M in annual revenue, representing up to 20% of Digital Banking’s total revenue.
• Successfully negotiated and restructured third-party contracts, resulting in $2M+ annual cost savings while maintaining high service delivery standards.
• Partnered with Product Management to align third-party offerings with strategic product roadmaps and commercial objectives.
• Led cross-functional teams to ensure operational excellence and realization of business case outcomes, providing leadership in the development and execution of go-to-market strategies for third-party solutions.
• Developed and monitored key performance metrics for third-party solutions, ensuring positive contribution to revenue and gross margin targets.

Redwood City, CA

• Completed an intensive training course and joined a community of employees who facilitate and coach teams and individuals across the company to use Design for Delight principles and tools to innovate.
• Facilitated a Design for Delight session for a community financial institution and their executive board to help develop a program to increase millennial engagement.
• Participated in and organized Hackathons and Innovation Jams for the entire organization. Awarded 3rd place in the Winter 2016 Hackathon and submitted idea for patent review.

Redwood City, CA

• Spearheaded product and partner communication strategies, increasing customer engagement by 12% through effective messaging and campaign execution.
• Supported senior leadership in developing and presenting product roadmaps, positioning NCR as a leader in the digital banking space.

Redwood City, CA

• Developed and executed comprehensive internal communication strategies, achieving a 40% increase in messaging effectiveness and employee engagement.
• Collaborated with the Innovation team to market new digital banking products, boosting product visibility by 80%.

Arcadia, CA

• Developed communications and marketing strategy to grow the company’s footprint and create a voice in the community.
• Built a social media presence for the company on multiple platforms and created impactful content for regular posts.
• Built and managed a sustainable and cost-effective approach to marketing and PR to build brand awareness.

Sherman Oaks, CA

• Designed, authored and delivered an award-winning e-newsletter as a tool to promote policy objectives.
• Authored regular executive messages for local publications, including local media outlets and trade publications.
• Created and managed communications tools, including social media accounts, company website, and videos to promote membership development. Ensured consistent messaging across all platforms.

Long Beach, CA

Managed Association internal and external communications, marketing campaigns and initiatives, wrote articles and alerts to inform and influence the membership and maintain consistent messaging. -Authored articles, blog posts, and web content for a variety of outlets for direct communication with the membership and other targeted audiences.-Managed and.

San Francisco Bay Area

Managed Association internal and external communications within the membership and community. Represented the Association at numerous community meetings and managed the Association’s participation in multiple county-run housing programs. -Developed and managed social media campaigns for the Association to engage and communicate Association news and.