Lisa Fettner Email & Phone Number

Oakland, CA, US

Americas

I help the amazing brokers and agents at Christie’s International Real Estate grow by partnering with them to maximize their affiliation with this iconic luxury brand. - Act as corporate liaison to ensure agents and brokers have access to the incredible resources the company offers – including marketing, training, recruiting, and more.-Provide industry.

San Francisco Bay Area

• I provide companies and organizations with the extra marketing and communications/business development/industry relations support they need to take their business to the next level. Whether it’s crafting a brand.
• Branding and Positioning
• Public Relations/Industry Thought-Leadership
• Multi-Channel Content Development
• Advertising (Broadcast, Print, SEO/SEM)
• Business Development and Strategy

San Francisco Bay Area

Led all strategic and brand marketing activities for the company including brand development/ management, social media, website, email, events, public relations, sales support, and business/ partnership development. Direct report to CEO. Key accomplishments included the complete rebranding of marketing assets, development of corresponding websites.

San Jose, CA

Led all strategic and creative marketing activities for the credit union including retail, lending, business banking and wealth management channels. Key accomplishments included complete re-branding of Tech CU marketing assets, and development of corresponding website. Responsibilities included oversight of advertising/social media, event management.

Directed sales support and regional marketing efforts for the company's Western Territory (Pre-College, Graduate, and Medical standardized test preparation services). Acted as liaison between Corporate Marketing/Product Development and the Field. Regularly interfaced with Sr. Executives, including CMO (dotted-line reporting structure). Managed launch and.

Managed all inbound and outbound marketing activities and develop the corresponding infrastructure and programs required to ensure their successful, scalable execution and ongoing support.

Managed all inbound and outbound marketing activities of World Savings/Wachovia mortgage business.

Directed marketing, communications, and sales support efforts for the company (flagship product is a development environment for the Lisp computer language). Completely reinvented Marketing Department by creating integrated marketing and communications programs that maximized exposure for minimal investment. Expanded global marketing efforts to support.

Responsible for all Lending Advertising and Field Marketing/Sales Support efforts for the Mortgage Division as the bank grew from a small, California-based Savings and Loan (American Savings Bank) to a national powerhouse (combination of Washington Mutual/American Savings/Great Western/Home Savings).

Bachelor Of Arts (B.A.), Mass Communications

Biology, General