Lisa Fischer Email & Phone Number

Covington, Ky, Us

Cincinnati, Ohio, Us

Managed the Beef, Pork, and PB&J category in the school channel with over $104 million in annual sales. • Managed 7 new product launches expected to reach over $10 million in Year 1 sales. • Developed yearly category strategy plans and initiatives, generating renewed focus and growth opportunities. • Evaluated customer and sales requests, selecting projects that were the best use of company resources. • Served as member of project management software team that selected, tested, and implemented software, in addition to training 3 project managers. Managed the sandwiches category in the school channel with over $43 million in annual sales. • Launched 5 new products including consumer research, volume projections, and sales team training resulting in Year 1 sales of ~$1 million. • Created customer and consumer marketing materials including print ads, posters, point of sale and tradeshow materials.

Schiphol Oost, Amsterdam, Nl

Managed P&L, budget, brand portfolio and product development process for Airheads Brands with over $150 million in annual sales. Supervised Production Assistant, Graphic Designer, and Marketing Intern. • Member of small team that grew Airheads brand by 10 - 20% per year for five years versus category growth of 2 - 3%. • Launched new product including consumer research, packaging development, volume projections, and selling story resulting in Year 2 sales of ~$20 million. • Launched unprecedentented 8 line extension skus in 2014 expected to reach over $10 million in Year 2 sales. • Combined brand extension consumer research with category analysis to determine innovation pipeline for next 3 – 5 years. • Collaborated with internal team and agency to develop strong brand positioning that resonates with new teen and millennial target and can be used indefinitely. • Hit IFO budget targets and invested more in Marketing activities, when increased sales provided additional resources.

Schiphol Oost, Amsterdam, Nl

Oversaw complete brand portfolio management and product development process for Airheads candy seasonal business with over $8MM in annual sales. • Launched 5 new Christmas skus in 8 weeks and presented to key customers such as Walmart, Walgreens, and Dollar General resulting in first year sales of over $1 million. • Helped identify short-term and long-term opportunities for the Airheads Brand such as using gaming as a way to reach teens, a new consumer target. Presented findings to Senior Management and gained approval to add gaming to the media plan. • Managed all aspects of consumer promotion including developing on-line contest, flavors, package art, TV commercial, banner ads, sell sheets, and other sales materials. Promotion resulted in a 13% lift in unit sales and 74% increase in website visits.

Étoy, Vaud, Ch

Accountable for the integrity and analysis of P&L for Middle East market with revenue of $20 million a year. Prepared budgets, forecasts, variance analysis and profitability analysis.

Étoy, Vaud, Ch

Executed promotional strategies by providing procurement, logistical, inventory management, expenditure tracking, and budget management support. • Monitored promotional items available from a variety of international sources resulting in customers being offered best value of products to meet needs. • Ensured invoices were accurate and paid on time and monitored budget of approximately $200K per year.

Master Of Business Administration - Mba, Marketing

Bachelor Of Business Administration - Bba, Marketing And International Business