Lisa Fitzpatrick Email & Phone Number

Washington, DC, US

Arlington, VA

Arlington, VA

Led execution of multi-year strategic plan to expand news, analysis, primary sources, and practice tools to make tax research product comprehensive and tailored for today's practitioners. Efforts led to winning the IRS tax research award over a multi-decade incumbent. Integrated international tax operations with U.S.-based business to eliminate duplicate.

Arlington, VA

Centralized Bloomberg BNA's marketing organization and integrated Bloomberg Law; defined and led execution of Bloomberg BNA's corporate marketing strategy, led strategic branding and messaging initiatives, and managed marketing and communications efforts, optimized use of marketing channels and technology to maximize revenues and ROI.

Led marketing and product management teams to define strategic focus and launch first phases of state tax content and tool expansion; launched new content-enriched tax marketing website to increase SEO and SEM efforts. Optimized sales support activities, including creation of a sales representative blog, topic-driven tips, and improved product and.

Drove strategic direction of marketing efforts to increase sales and leads across all channels of growing $40 million company. Played leadership role in integrating two acquisitions and consolidating marketing and sales activities. Executed rebranding effort to integrate seven brands, led CRM migration to SalesForce.com, and increased SEM/SEO activities to.

Led marketing team of $30M regulatory compliance publisher to maximize ROI on new customer acquisition and retention for 50+ B2B periodicals; developed and tested new products, successfully launched the most profitable product in two decades; increased new order revenue to marketing expense by 20%.

Founded company, raised financing, launched German Life magazine on limited budget, achieved paid circulation of 25,000, while managing all efforts and operations as Publisher for five years. German Life was recognized in 1994 as one of the top 50 magazine launches of 953 launches that year by the Magazine Publishers of America.

Led advertising sales efforts to Midwest, West Coast, and European accounts, increasing advertising sales in Germany by 300% and domestic sales by 20%. Managed advertising staff of five, coordinated marketing efforts between advertising and circulation including promotions to key advertising clients such as Mattel.

Master Of Business Administration, Finance, Marketing

B.A. Mathematics, Statistics, Operations Research, German

Activities and Societies: Member, Delta Phi Alpha National German Honor Society