Lisa Franco Email & Phone Number

Syracuse, IN, US

US

CA

• Played key role in client executive leadership’s major growth initiative to drive demand via marketplaces.
• Met aggressive goal within a short timeframe to optimize 1,000+ SKUs on Amazon, Walmart, Target, and eBay Marketplaces. This success led to extension of contract for additional work.
• Optimized product search results by harvesting keywords using Helium10 and incorporating them into copy, bullets, and titles within Channel Advisor.
• Improved search navigation by categorizing product and adding key attributes.

• Promoted to head of eCommerce team for five apparel brands: Chadwicks of Boston, Metrostyle, Territory Ahead, TravelSmith, and Chasing Fireflies.
• Launched new products and marketing initiatives by collaborating with agencies, merchandising and creative departments.
• Created actionable KPI analysis for executive management with custom channel attribution through Google Analytics and Excel.
• Launched A/B tests on largest brand and performed postmortem analysis which lead to rollout of successful tests to smaller brands.
• Improved customer retention program with customer journey mapping and digital engagement campaigns.
• Increased demand by optimizing navigation and search results for thousands of new products on MarketLive website platform and Amazon Seller Central.

Fort Lauderdale, Florida, US

• Responsible for demand planning, forecasting and analytics for relaunch of national multichannel women’s clothing brand in a startup environment. Reported to VP of Marketing.
• Increased accuracy and flexibility of demand and operational planning by rebuilding forecast model from ground up to integrate various digital programs, sales channels, and order curves by customer segment.
• Improved speed to actionable business insights by acting as project manager for the integration of a new CRM database and launch of Tableau analytics software. This enabled the eCommerce team to make changes to their.
• Built lifetime value analysis on customers, which provided insights at customer segment level for customer acquisition planning at 12 & 24-month breakeven. This enabled the company to grow circulation by up to 50% YOY.
• Met all data needs for the business by partnering with IT, agencies, eCommerce team and Direct Marketing department.

Merrimack, NH, US

• Promoted to head of direct mail and email marketing programs for $100 million eCommerce division and 250+ retail stores. Reported to VP of Marketing.
• Grew email revenue by 30%+ YOY for two years by performing extensive A/B testing, which required coordinating with ecommerce, merchandising, creative, and inventory teams.
• Met critical sales impacting deadlines for the timely and targeted delivery of 35 million catalogs.
• Created actionable email performance KPI reporting daily from data provided by Cheetahmail email platform and Omniture.

Novi, Michigan, US

• Reported to Senior VP of Marketing to re-launch The Sharper Image brand.
• Responsible for all catalog mailings.
• Launched affiliate marketing efforts for new payment platform developed by VC group.
• Achieved triple-digit growth of Email and Affiliate marketing programs
• Reduced costs by changing Email Service Providers and renegotiating affiliate management contract.
• Recommended strategy and provided analysis to CEO and Senior Partners.

Merrimack, NH, US

• Reported to VP of Customer Marketing; ran catalog circulation and digital marketing programs.
• Managed catalog mailings to ensure timely delivery for millions of catalogs.
• Launched new points based loyalty program with A/B/C/D test panels to measure incrementality effect of customer rewards on purchase behavior.
• Oversaw digital customer retention and prospecting programs such as Amazon Marketplace, Affiliate marketing, and Email marketing at a positive contribution level.
• Reported on catalog performance and cover and promotion tests.
• Managed retail store sweepstakes for email acquisition.

Masters In Marketing Analytics, Marketing

Bachelor'S, Business/Commerce, General