Lisa Fusco Email & Phone Number

Glen Mills, Pa, Us

Mount Holly, New Jersey, United States

Manage all facets of architectural design-build projects from client relationship management to detailed project management including design, fabrication, budget, installation, and punch-listing for projects ranging from $20K to $2M.

Greater Philadelphia

Produce all aspects of strategic programs from concept development through post-event evaluation. Including comprehensive project management, creative production, interactive and digital media development, merchandising, technical coordination, and logistic supervision to successfully strategize, create, plan and execute, budget management, brand message articulation, and ROI evaluation.

Recruited to create consistent best in class brand presence across sports and entertainment venues. Spearheaded relevant content and activation opportunities that align with consumer mindset and emotional drivers. Fostered active engagement to extend impact beyond the environment while driving initiatives across lines of business. Created and managed the JPMorgan Chase environmental brand experience across sports and entertainment sponsorships including but not limited to: Madison Square Garden, Chase Field, Soldier Field, MetLife Stadium, LA Forum, Amway Center Orlando, Amalie Arena, Radio City Music Hall, Chicago Theater, Oracle Arena and the US Open.

Managed the J.P. Morgan Chase corporate signage program as strategy project manager, driving brand guidelines from creation to activation. On-boarded and managed agencies and signage companies as well as a team of project managers. Communicated with Lines of Business to meet signage needs while aligning with corporate branding standards.

Co-founder of sales and marketing agency specializing in all areas of marketing, social media revenue generation, and strategic partnerships for companies such as RecycleBank and Philadelphia Home Show.

Recruited to create innovative custom partnerships for clients that generated incremental sales and high level branding by building marketing programs that leverage all of the assets of MSG as a tactic to better sell and manage all available inventory across sports, media and entertainment platforms. Represented: Madison Square Garden, NY Rangers, NY Knicks, NY Liberty, Cirque Du Soliel, Radio City Music Hall, Rockette's Christmas Spectacular, MSG & MSG+ TV Networks and 10 websites.

Recruited by the NBA to collaborate with a cross functional team to launch an expansion franchise for the WNBA in Atlanta -The Atlanta Dream. My area of responsibility was in the area of sponsorship & marketing. Developed Sales & Marketing plans Sold inaugural season sponsorships which resulted in over $800K in net new sponsorship Team's inaugural season ticket sales were higher than that of 6 NBA teams.Created team’s sponsorship elements & rate card, TV broadcast deal, developed sales & marketing strategies and hired sales and marketing staff.

$250mm basketball shoe & apparel company. AND 1 drove the niche sport of streetball from the inner-city to mainstream America & worldwide. VP BRAND MARKETINGResponsible for all areas of national & international marketing. Managed & cultivated marketing relationship with international distributors in 30+ countries resulting in increased sales Managed NBA player endorsements including scouting, contract negotiations, ad campaigns. 20% of the NBA were AND 1 endorsers including Garnett, Marbury, Sprewell, Wallace & Alston.Successfully hired & managed ad agencies; developed, implemented & managed overall marketing plans & brand identity for footwear & apparel lines including PR, line reviews, catalog creation, Int'l sales meeting presentations, product placement, website, on-line sales, database marketing, retail campaigns, grassroots marketing, community relations programs & new product launches. GM AND 1 ENTERTAINMENTCo-created AND 1 Mix Tape property, specializing in sales & marketing. Managed all areas of Tour including sales, marketing, operations/logistics, agency management, player relations, game/event presentation & executive producing DVD’s & ESPN TV series. Sales: Sold over $13mm in sponsorship.TV Series: Co-creator & Executive Producer of ESPN'S Streetball TV series for 7 seasons. The longest running & most profitable show produced by ESPN Original Entertainment. DVD Series: Was the most successful sports DVD series to date. 9 releases - 7 platinum or double platinum in sales. Licensing: Co-producer & consultant for 2 profitable AND 1 video games with Activision & Ubisoft. Structured successful licensing deals with companies such as Hasbro, Spalding & Baden.Touring: Managed all areas of 30 city national & 25 city international Tour operations & logistics including routing, venue negotiations, ticket & sponsorship sales, community relations & player management. Average Tour attendance 10,000 per event.

Masters, Business, Management, Marketing, And Related Support Services

Bachelor Of Science - Bs

Bachelor'S Degree