Lisa Ganzenmuller Email & Phone Number

New York, Ny, Us

New York, New York

• Represent NHK WORLD-JAPAN TV in the U.S. (Japan's English-language public television channel)• Develop and oversee a variety of marketing campaigns, promotions, events and projects related to NHK WORLD-JAPAN consumer and affiliate station marketing • Cultivate and maintain strong relationships with affiliate station management and industry organizations including PBS, APT, APTS, Nielsen, etc.• Write and develop marketing content for various programs and events including promotional advertisements (digital, print and broadcast), collateral materials, and speeches• Manage a wide range of internal and external communications for NHK WORLD-JAPAN; supervise outside PR agencies and media interviews; manage the overall reputation and image of NHK WORLD-JAPAN • Direct and manage media buying including cable, radio, digital and print for marketing campaigns• Oversee contract negotiations and logistics for various industry and consumer events

New York, Ny

• Produced all of ASCAP’s major events including ASCAP EXPO, five annual music awards galas, as well as membership meetings, town halls, trade shows, board meetings and employee events• Directed marketing strategy and oversaw all event logistics including venue selection, contract negotiations, budgets, timelines, talent management, graphic design, catering, PR, red carpet, security, staffing, etc.• Supervised production companies to ensure superior audiovisual components; oversaw production meetings, show rundowns, scripts, stage design, rehearsals, etc.• Oversaw strategic marketing Initiatives for licensing department across all communication outlets including the website, email campaigns, collateral materials, social media, speeches, video and ads to attract and retain customers • Developed and wrote digital/print marketing communications to enhance the ASCAP brand• Managed departmental budgets; consistently came in under budget• Created sponsorship decks and coordinated sponsorship sales commitments• Collaborated with all internal departments and stakeholders to build consensus and create exceptional event experiences for members and customers• Established and maintained strategic relationships with vendors and industry organizations

New York, Ny

New York, Ny

• Initiated and managed affiliate marketing & communications office within the Affiliate Relations Department for recently merged CBS Radio Networks and Westwood One• Served as product manager for radio news networks (CBS, CNN, Fox) and CBS Radio Sports; prepared and disseminated programming information to affiliate stations while maintaining ongoing communications with radio network producers• Formulated and implemented new marketing programs and procedures to efficiently manage fast-paced communications with affiliate radio stations

New York, Ny

• Managed all special events for the networks’ sponsors and affiliate stations which included the Super Bowl, the Olympics, Grammys, Final Four, U.S. Open, MLB All-Star Game and World Series; coordinated all marketing efforts with sports league representatives at the NFL, MLB, NCAA and USTA• Created and implemented value-added sales merchandising presentations and programs for sponsors and media partners with an emphasis on sports programming including special events, sales incentive programs, direct mail campaigns, advertisements, promotional items and on-air contests