Lisa Garcia Email & Phone Number

Toulouse, Occitanie, France

• Marketing focal point for EFB and Safety solutions
• Strategic marketing: market and competition analysis, forecasting, product evolution and trends, pricing policies definition
• Support to strategic decision
• Communication strategy: social medias and event messages
• Sales support: customer presentations and RFI/RFP answers
• Contribute to the OI achievement

Région De Toulouse, France

• Marketing focal point for Airspace solutions, product database and Airbus Corporate Jet
• Strategic marketing: market and competition analysis, forecasting, product evolutions and trends, pricing policies definition
• Product marketing: product launch lead defining the Go-To-Market strategy
• Communication strategy: social medias and event messages
• Sales support: customer presentations and RFI/RFP answers
• Contribute to the OI achievement and support to strategic decisions

Royaume-Uni

• Operational Marketing:
• Organise events and define Airbus positioning in line with the Airbus digitalisation drive - NATO community
• Bring creativity in designing brochures, posters and various Marketing materials
• Analyse future events which may be in interest for NATO / Scandinavia
• Support Sales community with SalesKIT and on eventsCustomer Surveys:
• Run reporting and high level analysis

Région De Marseille, France

• 2018 Forecast and Military helicopter market strategy
• Competition analysis and worldwide market understanding - Military Market
• Databases management
• Fleet and deliveries forecast
• Follow-up of opportunities - needs identification
• Geopolitical highlights with marketing department

Région De Paris, France

• Analyse de marché (concurrence, innovations, tendances consommateurs)
• Participation à l’élaboration des présentations marketing
• Analyse et suivi des ventes et reventes
• Participation au développement des collections
• Suivi des réceptions échantillons et mise à jour des fiches techniques
• Packaging et PLV: suivi des développements avec l’agence

Région De Paris, France

• Réalisation d'études quantitatives liées à des problématiques de marques (Tracking, études Ad hoc et baromètre)
• Analyse de l'image d'une marque
• Analyse de données Excel
• Rédaction de rapports et présentation en anglais (commentaires et conclusions)
• Veilles concurrentielles
• Relations avec le traitement informatique (mail, téléphone)

Région De Paris, France

• Main topic during this internship: Conducting market research in order to understand the driving school vehicles market (Discovering market potential in France and Europe; evaluate the price/product offer; better.
• Implementing and monitoring promotional events towards countries
• Sales Analysis by country and region
• Participation in international events
• Synthesis and Communication of Results
• Realization of presentations in French, English and Spanish

Alicante, Spain

• Spanish lessons at the University of Alicante
• Prices and profitability management (Adjusting prices according to competitors)
• Communication development through the social networks (mainly Facebook writting articles to increase the website visibility)
• Competitive analysis of the hotel industry
• Customer relationship development
• Anticipating demand

Master Of Science (Msc) In Marketing And Brand Management, Marketing

Placement year in 2016 - Accredited EQUIS and AMBA • Strategic Marketing • Brand Management • Brand Design • Marketing for cosmetics •.

University Degree In International Management, Exchange Year In Slovenia At The University Of Maribor, 8.9/10

Faculty of Economics and Business, lectures in English (the French equivalent of a Bachelor’s Degree) • Innovation Management • Marketing.

A Two-Year Degree, In Business And Marketing

Activities and Societies: - Secretary of the Student Association of the University Institute of Technology in 2013/2014 - Participation at.

Baccalauréat, Economics And Social Science, Class Honours

(The French equivalent of A-levels)