Lisa Garza Email and Phone Number
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Lisa Garza personal email
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I'm an award-winning hi-tech marketing executive recognized for driving tangible results by directing high-performance teams, building partnerships, and developing and executing on messaging, campaigns, product launches, events and communications. I direct marketing programs in excess of $1M for complex multi-product solutions. I enjoy representing the brand to press, analysts and customers, and representing the company in leadership roles in industry organizations. Distinguishing Strengths• Interact, collaborate, and influence at all levels of the organization while directing projects and cross-functional teams to consistently achieve market share and revenue goals.• Absorb, digest and distill highly technical subject matter into clear, concise content to target the right audience with the right message.• Prioritize projects and resources to meet aggressive deadlines with quality outcomes.• Outstanding organizational, management, and leadership capabilities to coalesce a team.• Creative thinker who generates and communicates new ideas and innovative solutions to keep ahead of the competition.
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Freelance Marketing ConsultantSelf-EmployedCalifornia, United States
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Senior Director Corporate MarketingCelona Jan 2024 - PresentCampbell, California, UsCelona is shaping the future of enterprise networking with industrial strength private wireless that is fast, secure, and a breeze to install.
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Vice President MarketingBetacom Incorporated May 2021 - Nov 2023Bellevue, Washington, UsBetacom is among the first to offer Private 5G as a fully managed service - from planning and design through deployment and operations.• I was recruited to Betacom to build and lead a new marketing team and launch the Betacom 5G as a Service offering, reporting to the EVP of Sales and eventually directly to the CEO. I developed the strategic marketing plan and budget, hired a team of direct employees and supporting vendors, and executed the plan.• My efforts resulted in Betacom establishing our brand in the private wireless market, and distinguishing ourselves as an industry leader in our target markets of transportation, manufacturing, and logistics. In two short years we went from a complete unknown to share-of-voice dominance over our closest competitors.• I launched the Betacom Private 5G Ecosystem with 15 named partners at launch, including Google, Intel, and Ingram Micro, allowing us to offer our enterprise customers a complete gamut of industrial automation use cases, all powered by private 5G.• I worked with Sales to transition the Sales and Marketing teams to an Account Based Marketing approach that targets the right customers and the right decision makers within our customer base to speed up time to revenue. -
Head Of MarketingFederated Wireless Dec 2016 - May 2021Arlington, Virginia, UsFederated Wireless is a pioneer in the CBRS private wireless network space, offering an innovative cloud-based Spectrum-as-a-Service solution to revolutionize how mobile networks are built and operated.• Recruited to pre-revenue, pre-launch start-up to lead strategic thought leadership campaign in preparation for launch. My efforts have resulted in Federated Wireless being widely recognized as an industry leader in shared spectrum, with share of voice dominance and market share equality with our closest competitor.• Launched the Federated Wireless Spectrum Controller, creating a new wireless product category and beating competition to market by over a year.• Launched Connectivity-as-a-Service with AWS and Microsoft, the first of its kind E2E Private Wireless Managed Service leveraging shared spectrum. -
Chair, Marketing Work GroupOngo Alliance Jan 2017 - May 2020Beaverton, Oregon, UsLed the Marketing Work Group through the name change from CBRS to OnGo , and ran the Sept 2019 Commercial Launch Event in Washington DC. -
Senior Product And Solutions Marketing ManagerCisco 2013 - 2016San Jose, Ca, Us• Drove the Small Cell and Wi-Fi solution marketing plans, from strategic inception through execution by leading a virtual team that includes Product Management, Engineering, Sales Enablement, AR, PR, Marketing Communications, and Events. • Grew the business 5-7% YoY to over $300M in FY16• Achieved 60% in Carrier Wi-Fi solution market share in FY16 per ACG Research -
Marketing Working Group ChairSmall Cell Forum 2013 - 2016Dursley, Gloucestershire, GbChaired the Marketing Working Group for three years as a volunteer, and was honored to receive the Small Cell Forum Outstanding Contribution Award for Marketing Leadership in 2016.Served as the Vice Chair of the Marketing Working Group from 2011 to 2013. -
Product And Solutions Marketing ManagerCisco 1998 - 2012San Jose, Ca, Us• Responsible for marketing and launching several telecom technologies, including carrier Wi-Fi, WiMAX, broadband edge routers, and high-end routers• Drove a team of business analysts focused on quantifying the ROI for Cisco Service Provider solutions, including Carrier Ethernet, IPTV, and Core Infrastructure• Managed a $1M+ annual marketing budget
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Board MemberThe Role Model Program 2006 - 2009The Role Model Program calls on Silicon Valley executives to act as positive role models to inspire, motivate and empower underserved elementary and middle school youth to realize academic achievement, set ambitious dreams for their future, and prepare for post secondary education.This is a dynamic program with passionate leadership, and I joined the Board to lend a hand with my marketing skills. I also had the privilege of mentoring a class of fourth graders.
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Board MemberBroadband Forum 2006 - 2008Fremont, California, Us -
Project Management ConsultantAbt Corporation 1994 - 1998
Lisa Garza Skills
Lisa Garza Education Details
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San José State UniversitySocial Work -
San José State UniversitySocial Work
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University Of California, Davis
Frequently Asked Questions about Lisa Garza
What company does Lisa Garza work for?
Lisa Garza works for Self-Employed
What is Lisa Garza's role at the current company?
Lisa Garza's current role is Freelance Marketing Consultant.
What is Lisa Garza's email address?
Lisa Garza's email address is lg****@****ess.com
What is Lisa Garza's direct phone number?
Lisa Garza's direct phone number is +170365*****
What schools did Lisa Garza attend?
Lisa Garza attended San José State University, San José State University, University Of California, Davis.
What are some of Lisa Garza's interests?
Lisa Garza has interest in Photography, Hiking, Birding.
What skills is Lisa Garza known for?
Lisa Garza has skills like Go To Market Strategy, Strategic Partnerships, Wifi, Broadband, Telecommunications, Product Management, Mobile Devices, Wireless, Management, Marketing, Mobile Technology, Product Marketing.
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