Lisa Gaston Email & Phone Number

San Francisco, Ca, Us

Oversee the Firm’s global event strategy to help strengthen our brand in the marketplace so that we stay relevant in the eyes of founders, c-suites and investors.Identified and implemented an event management system to help measure event success Oversee our events budget and manage our FY24 event marketing planAnalyze event data and metrics to identify follow up opportunities so we can align ROI to our eventsIdentify sponsorship opportunities to increase our brand presence… Show more Oversee the Firm’s global event strategy to help strengthen our brand in the marketplace so that we stay relevant in the eyes of founders, c-suites and investors.Identified and implemented an event management system to help measure event success Oversee our events budget and manage our FY24 event marketing planAnalyze event data and metrics to identify follow up opportunities so we can align ROI to our eventsIdentify sponsorship opportunities to increase our brand presence in key markets Show less

San Francisco Bay Area

Developed our global sponsorship strategy and worked with our SI, SW and Venture partners to strategize on their visibility at Workday’s annual customer conference that attracts 13,000+ people.Managed the Workday Rising sponsorship program that brought in $8M in revenueExperience driving partner event strategies for Services, Software and Venture PartnersWorked with leaders from our partners to understand their business needs to ensure they found Rising valuableGrew the… Show more Developed our global sponsorship strategy and worked with our SI, SW and Venture partners to strategize on their visibility at Workday’s annual customer conference that attracts 13,000+ people.Managed the Workday Rising sponsorship program that brought in $8M in revenueExperience driving partner event strategies for Services, Software and Venture PartnersWorked with leaders from our partners to understand their business needs to ensure they found Rising valuableGrew the number of Workday Rising sponsors in 1 year by 32%, surpassed our projected revenue goal by $2M and sold the most Marketing promotional opportunities in the history of RisingCollaborated with the events team to integrate partner activations on the expo floorCreated a sponsorship program which received a 97% rating that partners found Rising valuable Collaborated with other Marketing functions to ensure alignment with all event & sponsorship deliverablesLed negotiations of sponsorship agreements and contracts with all partnersManaged multiple concurrent projects and drove initiatives in a cross-functional environment to ensure all partner deliverables were met in a timely mannerOversaw all Workday Rising partner sponsorship communicationsExperience working with Cvent, RainFocus and other platforms on layout for digital sponsorship experiencesCreated our sponsorship prospectus keeping in mind the needs of our partnersOperations, talent and partner sponsorship lead for our Conversations for a Changing World virtual program, attended by over 10,000+ customers, prospects and partnersWorked on a diverse portfolio of programs: SKO, DevCon, executive, industry, partner and customer eventsDesigned Workday Rising’s first ever Braindate knowledge sharing experience resulting in over 90% of our attendees finding it of value and memorable Passionate about mentoring and leading other team members so they can grow as event marketers Show less

San Francisco

Oversaw premier events tied to enhancing PwC’s presence in the digital space.Negotiated our TechCrunch Disrupt sponsorship that resulted in PwC’s digital brand being in front of 4,100 potential new clientsResearched sponsorship opportunities and identified out of the box sponsorships to ensure PwC’s digital presence in the marketplace was of a higher caliber than our competitorsIdentified ways to market our benchmarking innovation survey into our events as well as in front of… Show more Oversaw premier events tied to enhancing PwC’s presence in the digital space.Negotiated our TechCrunch Disrupt sponsorship that resulted in PwC’s digital brand being in front of 4,100 potential new clientsResearched sponsorship opportunities and identified out of the box sponsorships to ensure PwC’s digital presence in the marketplace was of a higher caliber than our competitorsIdentified ways to market our benchmarking innovation survey into our events as well as in front of our F500 clients Show less

San Francisco

Managed event marketing strategy for our San Francisco and San Jose Markets, consisting of 3,450 employees and oversaw a budget of $500,000+.Engaged with industry leaders to develop a strategy that provided direction for 40+ marketing eventsLed the execution of our Innovation Events and tracked ROI which led to $5M+ in pipelineCollaborated with our sales leader to increase event awareness for maximum pipeline resultsCreated event marketing presentations and drafted… Show more Managed event marketing strategy for our San Francisco and San Jose Markets, consisting of 3,450 employees and oversaw a budget of $500,000+.Engaged with industry leaders to develop a strategy that provided direction for 40+ marketing eventsLed the execution of our Innovation Events and tracked ROI which led to $5M+ in pipelineCollaborated with our sales leader to increase event awareness for maximum pipeline resultsCreated event marketing presentations and drafted communications & speaking remarks for leadershipWorked with PR and Social Media to integrate social media campaigns into programsDeveloped new event messaging to enhance our brand, client experiences and to attract new clientsMaintained relationships with our alliance marketing partners to increase PwC’s positioning in the MarketMade data-driven decisions to determine appropriate marketing strategies for event campaign effectivenessStrong industry relationships with vendors and extensive production & show management experienceProvided strategic, creative and executional oversight for a high profile x market event that deepened PwC’s relationships and built our tax brand with 30+ clients/targetsMentored 5 team members & supervised experienced associates during their Marketing rotation Show less

San Francisco

Worked with emerging companies, life sciences,financial services & health industries sectors to organize strategic marketing events and identify sponsorship opportunities to strengthen PwC’s brand in Northern California.Analyzed event campaigns and made recommendations on how to enhance programsSpearheaded a high profile event for Healthcare executives that generated work of $5MManaged hospitality programs for our America’s Cup, US Open & Charles Schwab Cup… Show more Worked with emerging companies, life sciences,financial services & health industries sectors to organize strategic marketing events and identify sponsorship opportunities to strengthen PwC’s brand in Northern California.Analyzed event campaigns and made recommendations on how to enhance programsSpearheaded a high profile event for Healthcare executives that generated work of $5MManaged hospitality programs for our America’s Cup, US Open & Charles Schwab Cup sponsorshipsDeveloped and reviewed all creative concepts and communicated vision to stakeholdersCreated lead generating events to help build pipeline for our sales teamCommunicated our event strategy with our Firm’s SF and SJ LeadershipDeveloped high-level strategic plans for our industry events & managed budget forecastsInteracted with Partners to drive collaboration, present new ideas, maintain awareness of marketing activities and react to emerging market/client needsCoordinated innovative marketing events that targeted C-suites, Directors, Controllers, VPs and CMOsMeasured and tracked results of marketing programs and reported on ROILed the strategy, development and execution of our Rock Health & Galvanize partnerships Show less

San Francisco

Responsible for orchestrating conferences and training programs across the US for all internal staff.Effectively managed a $2M budget resulting in the roll out of 6 nat’l programs attended by 2000 peopleNominated for Supervisor of the yearConducted site checks, communicated with vendors, reviewed BEOs & contracts, selected food &beverages, av equipment, giveaways and decided on room set up while being aware of budgetSupervised team members, facilitated team meetings &… Show more Responsible for orchestrating conferences and training programs across the US for all internal staff.Effectively managed a $2M budget resulting in the roll out of 6 nat’l programs attended by 2000 peopleNominated for Supervisor of the yearConducted site checks, communicated with vendors, reviewed BEOs & contracts, selected food &beverages, av equipment, giveaways and decided on room set up while being aware of budgetSupervised team members, facilitated team meetings & held monthly coaching calls Show less

San Francisco Bay Area

Teamed with the Event & Marketing Director to organize our visibility at trade-shows.Cold called potential clients and informed them of IronPort’s capabilitiesCollaborated with the sales team on follow up opportunities that originated from trade-showsOnsite during all events and trade-shows and interacted with prospective and existing clients

Palo Alto

Assisted litigation attorneys with cases going to trial.Used organizational & multi-tasking skills while working with others to assemble documents for cases going to trialHelped revise witness statementsResponsible for organizing deposition binders for attorneys to use in court

San Francisco

Worked with the VP of Marketing to organize monthly events and teamed with the Creative Director to design event invitations.Organized DB's anniversary party where Earth Wind & Fire performedCoordinated DB's Boot Camp conference in AustinImproved client relations through planning of venture coverage breakfasts and lunchesTracked invoices, distributed marketing collateral & helped with placement of signage at eventsRegistered & greeted clients of DB at conferences & managed… Show more Worked with the VP of Marketing to organize monthly events and teamed with the Creative Director to design event invitations.Organized DB's anniversary party where Earth Wind & Fire performedCoordinated DB's Boot Camp conference in AustinImproved client relations through planning of venture coverage breakfasts and lunchesTracked invoices, distributed marketing collateral & helped with placement of signage at eventsRegistered & greeted clients of DB at conferences & managed database of attendeesManaged promo items & ads Selected venues, flower arrangements, method of transportation & menus for different eventsUsed leadership skills to coordinate charity events for Deutsche Bank employees Show less

Bachelor'S Degree, Organizational Studies

Fashion Show Planning

Education record