Lisa Gaston Email & Phone Number

San Francisco, CA, US

Oversee the Firm’s global event strategy to help strengthen our brand in the marketplace so that we stay relevant in the eyes of founders, c-suites and investors.Identified and implemented an event management system to help measure event success Oversee our events budget and manage our FY24 event marketing planAnalyze event data and metrics to identify.

San Francisco Bay Area

Developed our global sponsorship strategy and worked with our SI, SW and Venture partners to strategize on their visibility at Workday’s annual customer conference that attracts 13,000+ people.Managed the Workday Rising sponsorship program that brought in $8M in revenueExperience driving partner event strategies for Services, Software and Venture.

San Francisco

Oversaw premier events tied to enhancing PwC’s presence in the digital space.Negotiated our TechCrunch Disrupt sponsorship that resulted in PwC’s digital brand being in front of 4,100 potential new clientsResearched sponsorship opportunities and identified out of the box sponsorships to ensure PwC’s digital presence in the marketplace was of a higher.

San Francisco

Managed event marketing strategy for our San Francisco and San Jose Markets, consisting of 3,450 employees and oversaw a budget of $500,000+.Engaged with industry leaders to develop a strategy that provided direction for 40+ marketing eventsLed the execution of our Innovation Events and tracked ROI which led to $5M+ in pipelineCollaborated with our sales.

San Francisco

Worked with emerging companies, life sciences,financial services & health industries sectors to organize strategic marketing events and identify sponsorship opportunities to strengthen PwC’s brand in Northern California.Analyzed event campaigns and made recommendations on how to enhance programsSpearheaded a high profile event for Healthcare executives.

San Francisco

Responsible for orchestrating conferences and training programs across the US for all internal staff.Effectively managed a $2M budget resulting in the roll out of 6 nat’l programs attended by 2000 peopleNominated for Supervisor of the yearConducted site checks, communicated with vendors, reviewed BEOs & contracts, selected food &beverages, av equipment.

San Francisco Bay Area

Teamed with the Event & Marketing Director to organize our visibility at trade-shows.Cold called potential clients and informed them of IronPort’s capabilitiesCollaborated with the sales team on follow up opportunities that originated from trade-showsOnsite during all events and trade-shows and interacted with prospective and existing clients

Palo Alto

Assisted litigation attorneys with cases going to trial.Used organizational & multi-tasking skills while working with others to assemble documents for cases going to trialHelped revise witness statementsResponsible for organizing deposition binders for attorneys to use in court

San Francisco

Worked with the VP of Marketing to organize monthly events and teamed with the Creative Director to design event invitations.Organized DB's anniversary party where Earth Wind & Fire performedCoordinated DB's Boot Camp conference in AustinImproved client relations through planning of venture coverage breakfasts and lunchesTracked invoices, distributed.

Bachelor'S Degree, Organizational Studies

Fashion Show Planning

Education record