Lisa Gatti Email & Phone Number

San Rafael, Us

Helping our clients achieve business outcomes through designing impactful learning experiences with the right content, at the right time, in the right channel. The Write Content, Inc. is a woman owned, boutique Organizational & Talent Development consultancy incorporated in 2011. We help Fortune 500 clients achieve and sustain competitive advantage through comprehensive and prescriptive “talent readiness” initiatives. Expertise in traditional and next-generation digital learning formats. Services - Ranging from strategic to tactical, inception to implementation. They include digital transformation, change management, program development & management, data-driven needs analysis, capability assessments, multi-modal, multi-year roadmaps, multi-level competency modeling, curriculum design & instructional design, communications, and production of assets. Experience working with client teams to define opportunities and build creative learning solution portfolios and products. Content Specialties - leadership development, management/professional skills, team effectiveness, sales enablement, new hire on-boarding, SaaS products Industries: Technology, Healthcare, Pharma, Financial Services, Top-tier Management Consultant firms, K-12 EdTech, Retail, Medical equipment, Bio-Tech, Supply Chain, Automotive, Oil & Gas, Hospitality and renowned business thought leaders and authors. Results - Business Impact of an on-demand, Sales Conversation skills program for Cloud product:• 58.4% increase in average Deal Size within 30 days of program completion• $27 Million in additional revenue generated by program within 30 days• 62% Sales rep confidence increase in selling the product. 3X over the 20% average confidence increase of other programsClients include: ServiceNow, VMware, Airwatch, Boston Consulting Group, Wells Fargo, among others.

North Chicago, Illinois, Us

Re-designed several Leadership programs to live, interactive and engaging, virtual and global delivery, utilizing best practices and a variety of tools. Workshops consisted of Diversity & Inclusion, High-Performing Teams, and Leading Strategy, among others.

Oakland, California, Us

Improved regulatory compliance and audit response within the National Sourcing function. Drove alignment across leadership and multiple regional facilities to optimize technology adoption and streamline business operations. Performed gap analysis and made recommendations to current technology systems, cross-functional processes, and governance. Created a multi-year, change management roadmap to reduce risk, increase operational efficiency and impart a new governance structure.

London, England, Gb

Led and designed an innovative virtual and live learning program for Project Management professionals focused on large capital oil and gas projects. Utilized Microsoft Teams as learning platform. Managed the first learning program at BP to apply a formal Agile process.

Milwaukee, Wi, Us

Trusted adviser and consultant to learning leaders on industry trends and strategic recommendations. Designed Genentech’s modern, on-line leadership curriculum targeted to upskill front-line leaders to excel in today’s agile business environment. Built assets for personalized, high-impact learning paths housed on a Learning Experience Platform, such as on-the-job collaborative experiences, peer coaching, social learning, expert-led virtual instruction, on-demand micro-learning and curation of external/internal resources.

Foster City, Ca, Us

BrightEdge is a leading international provider of cloud-based SEO Enterprise solutions. Acted as a trusted partner and collaborated with sales leadership in defining and implementing enablement programs and training for inside sales teams around the globe. Developed and managed Sales Kick-off training sessions for its Account Executives. Results included the best sales performance in 10-year company history within thirty days of start date.

Santa Clara, Ca, Us

Developed, executed, and managed several vital change readiness initiatives aimed at tripling company revenue by 2020. These included an on-boarding program targeted exclusively to sales managers; a certification workshop for field sales intended to improve consultative selling; a business planning experiential workshop targeted at Senior Directors; and management of an eLearning team to develop a library of custom, on-demand courses. Pioneered the use of data-driven metrics in change strategies and learning programs, improving audience satisfaction and change management effectiveness.

Boston, Massachusetts, Us

Partnered with client sales teams and Human Resources to develop high-impact, facilitated sessions for its annual corporate sales event. Sessions targeted to overcome contemporary challenges in the K-12 educational market, and to re-align enterprise sales teams for optimal performance after several mergers and acquisitions.

Palo Alto, Ca, Us

Redefined America’s Sales Enablement learning strategy and framework. Provided expertise on adapting in-person programs to virtual, on-demand experiences. Built and managed the first mobile, micro-learning program from the ground up. The program equipped field sales to accelerate value-selling conversations. Individuals who attended the program increased their average deal size by 58% and generated an additional $22 million in revenue within one month of program completion.

Boston, Massachusetts, Us

Advised a coalition of Senior Partners & consultants "on the ground" and across the globe on how to apply best practices in the leadership development space to their client engagements. Led curriculum design and go-to-market strategy for the development of client-facing, “for-profit” universities. Lisa’s repeatable framework and leadership contributed to the formation of two, world-class, educational academies: BCG’s Leadership & Talent Academy and the Change Management Center of Excellence.

Raleigh, Nc, Us

Designed and led several executive leadership development programs. Re-designed UPS’s enterprise Leadership Academy to embrace new leadership competencies and digital learning. Managed and designed the executive level leadership curriculum. The program was recognized in CLO magazine. Involved in the birth of a corporate university for a top-tier professional services firm, where she created executive leadership curriculum targeted to develop high-potential executives into becoming partners of the firm.

San Jose, Ca, Us

Led and developed change adoption strategies for a new global, flagship technology launch. Breadth of responsibility included change management plans, stakeholder management, training strategy and execution for customer support teams, sales enablement teams and external partners/clients across the globe.

San Francisco, California, Us

Key player in change management and integration during the Wachovia merger, including leveraging collective products, solutions, and intellectual property to further differentiate the Wells Fargo Private Bank offering. Created sales enablement training for the top 1% of sales professionals within Wells Fargo Private Bank to ensure an unparalleled and integrated customer experience.

Los Angeles, Ca, Us

Responsible for defining, planning, and leading significant transformation programs for corporate clients, while managing the custom training division to deliver solutions and ensure successful project outcomes. Managed and developed executive education programs and interventions for Fortune 500 clients aimed at resolving their most significant business issues. Skills training programs developed to increase sales, mobilize change, enhance innovation, and increase team productivity.

San Jose, Ca, Us

Partnered with Accenture to identify new processes and systems in software requirements gathering for engineering teams company wide. Designed and developed learning experiences to transfer requirements gathering framework into everyday performance.

Consulted with ISI sales force and its customers to improve overall training curriculum and on-line training materials for its flagship, 3D dental imaging product (ICAT). Engagement included modification of customer-facing materials to expedite customer implementation, standardizing training across all delivery methods, reducing cost and time of training for ISI sales and the customer, and improving quality and efficiency of the sales experience.

New York, Ny, Us

As part of a grant awarded by the administration of the National Retail Federation Foundation, the Department of Labor and the President’s High Growth Job Training Initiative, Lisa was the Lead Instructional Designer to provide skills to upwards of 44,000 workers in the high-growth retail industry.

Ninth House Network was a Bay Area early-stage disruptor in the field of educational technology and leadership development, through providing cinematic, interactive, online learning, featuring the world's pre-eminent experts in leadership. Collaborated with renowned business thought leaders and authors, such as Peter Senge, Tom Peters, William Bridges, Ken Blanchard, and Jon Katzenbach to augment their best-selling business books into simulation-based, high-end, digital learning experiences focusing on change, optimizing teams, retaining talent and management skills. Product development of the first virtual learning experience platform.

Tokyo, Jp

Managed, planned, and designed custom eLearning solutions for a variety of clients including Fiat Automotive, Lucent Technologies, and Sun Microsystems. Managed entire product from concept to final release. Designed and delivered the first product to integrate Wilson Learning’s instructor-led content into an eLearning format. Created proposals and statements of work that led to increased business.

San Diego, California, Us

Designed and developed on-line simulations, certification training, and educational software for clients including IBM, Ford Motor Company, Steelcase, and World Book Encyclopedia. Created highly interactive, multimedia scripts describing graphics, audio, video and interactivity. Developed and wrote technical and soft-skills content for interactive training. Participated as an internal quality auditor, resulting in the first ISO 9000 certification for a multi-media company.

Bachelor Of Arts (B.A.), History, Honors Program; Minor In Mass Communication

Education record