Lisa Geason-Bauer, Trained B Consultant Email and Phone Number
Sustainability, ESG Practitioner + Impact Storyteller l Speaker l Leader in Certified B Corp. Movement at
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Evolution Marketing, A Certified B Corp
Lisa Geason-Bauer, Trained B Consultant's Location
Greater Milwaukee, United States, United States
Lisa Geason-Bauer, Trained B Consultant's Contact Details
Lisa Geason-Bauer, Trained B Consultant work email
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Lisa Geason-Bauer, Trained B Consultant personal email
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About Lisa Geason-Bauer, Trained B Consultant
Lisa founded Wisconsin’s first triple bottom line managed sustainability consulting & ethical marketing firm (Evolution Marketing) in 2007. Since then she has played an active role in shaping the discussion within the business world regarding adoption of strategic sustainability strategies and inclusion of corporate social responsibility programs/projects into day-to-day business operations. Ms. Geason-Bauer has been working at the intersection of sustainability, marketing/communications, and innovation; she enjoys helping her clients to distinguish themselves from their competition via the adoption of triple bottom line strategies and circular economy thinking.Lisa is a progressive, systems thinking sustainability communications executive experienced in managing people, projects, events, and organizational outcomes for mission-based businesses, not-for-profit organizations, and government. She is an out-of-the-box thinker experienced in educating, advising, and demonstrating how to incorporate economic, social, and ecological sustainability strategies, practices into business operations, organizational culture, and product development. Professional Skills:Communications / Public Relations: internal, external, reporting & spokesperson Changemaker (organizational transformation) Environment, Social, Governance (ESG) Practitioner Project Management & Facilitation Progressive Policy Development (i.e. creation of policies for new economy/circular economy) Problem Solving & Consensus Building Workforce Development (employee engagement, retention initiatives, inclusive workforce ) Stakeholder Engagement / People Management Strategic Thinking & Planning Triple Bottom Line Business Development Subject Matter Expert: LOHAS (lifestyles of health and sustainability) products & marketing, sustainability, corporate social responsibility, systems thinking, Certified B Corporations & 1% for Planet Programs, organic/sustainable agriculture, community engagement, resilient business strategies, green & healthy buildings - residential and commercial, CPG / food sustainability manufacturing, sustainable supply chain management, ESG, third-party certifications, social sustainability + governance to address systems of inequality within an organization, UN's Sustainable Development Goals (SDGs) and other third party sustainability reporting frameworks
Lisa Geason-Bauer, Trained B Consultant's Current Company Details
Evolution Marketing, A Certified B Corp
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Sustainability, ESG Practitioner + Impact Storyteller l Speaker l Leader in Certified B Corp. Movement
Lisa Geason-Bauer, Trained B Consultant Work Experience Details
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Founder And PresidentEvolution Marketing, A Certified B Corp Sep 2007 - PresentNashotah, Wi, UsFounded Wisconsin’s first triple bottom line managed ethical marketing/communications firm that offers sustainability marketing, environmental communication, creative design and sustainability consulting services. Responsible for overall management of day-to-day operations, client projects (for over 35 + different clients within the sustainability sector), subcontractors, and supply chain vendors. Other responsibilities include; brand management, serving as the organization's public information officer and “in-house” sustainability/CSR expert. Selected Contributions:• We are the first WI-based Certified B Corp™ that is BOTH working within the environmental, socially responsible and sustainability marketplace while also being managed in an environmentally & socially responsible manner. •In 2018, 2020 & 2021 - 2023 we were awarded the Global Communitas Awards for Community Service, Corporate Social Responsibility, and Leadership in Community Service for the time and talents that we donated to our community between 2007 - 2020.• We are a 1% for Planet business member - since 2017, we donate on an annual basis at least 1% of our total sales, as well as time/professional services to environmental nonprofit organizations (U.S. Green Building Council Wisconsin Chapter, WI Sustainable Business Council). • Evolution Marketing has been recognized repeatedly (from 2009 – 2024) for taking steps to manage the business in a socially and environmentally responsible manner. In 2013, 2016 -2023 Evolution Marketing was recognized as a "Green Master" the highest honor within the Green Masters Program.• Evolution Marketing has won 50 + graphic design and marketing/communications awards of excellence for client projects completed in 2009 - 2024
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Public Speaker, Educator, Podcast GuestEvolution Marketing, A Certified B Corp Jan 2008 - PresentNashotah, Wi, UsLisa is an experienced public speaker and educator, who has presented talks, workshops at regional, national and international conferences covering topics within business sustainability (i.e. employee engagement, supply chain management and environmental communications) as well as topics in sustainable agriculture, alternative fuel vehicles, community engagement and corporate social responsibility. Presented, moderated and/or facilitated 50 + talks for events, conferences (WI Sustainable Business Council Conference, Energy Summit, Sustainability Summit, Washington County Workforce Development Conference, ProMat 2017, OnRamp Education & Workforce Innovation Conference 2023) webinars (B Lab US & Canada: A New Landscape Business Climate Activism 2023), business seminars and workshops (Green Fleet Vehicle Day) on topics in sustainability, corporate social responsibility and sustainable solutions/strategies for business. Guest lectured to 10 + college/University classes (UW Madison, UW La Crosse, Marquette, Concordia University, Oakland University) on topics of environmental communications, sustainability marketing, Certified B Corporations, triple bottom lines, sustainable development goals (SDG).
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PresidentB Local Wisconsin Jul 2024 - PresentMadison, Wisconsin , Us -
Co-Founder And Advisory Board MemberB Local Wisconsin Nov 2017 - PresentMadison, Wisconsin , UsAbout B Local Wisconsin: B Local Wisconsin is a voluntary collaboration of certified B Corps, Benefit Corporations, nonprofits, sustainable businesses and individuals. B Local Wisconsin exists to foster and deepen connections among organizations and individuals in our state who share our purpose and passion for using business as a force for good.Mission-driven companies in Wisconsin are redefining what it means to be a successful business. These companies proudly wear a badge that signals to customers, future employees, and investors that they have a strong commitment to being a good corporate citizen. B Corp Certification is the next chapter for socially responsible businesses.
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ChairB Local Wisconsin Feb 2022 - Jun 2024Madison, Wisconsin , Us
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Co ChairB Local Wisconsin Sep 2021 - Jan 2022Madison, Wisconsin , Us
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Sustainability, Workforce And Community Engagement ConsultantGordon & Frost Jan 2024 - PresentNew York, New York, Us -
Board MemberWow Works Workforce Development Board Jan 2011 - PresentThe Waukesha-Ozaukee-Washington (WOW) Workforce Development Board is one of Wisconsin’s eleven regional Boards originally established by the Workforce Investment Act of 1998 (WIA) to address local economic workforce issues in Waukesha, Ozaukee, and Washington Counties. The Workforce Innovation and Opportunity Act (WIOA) replaced WIA and will be in effect for the next five years (2015 - 2020). WIOA is designed to help job seekers access employment, education, training, and support services to succeed in the labor market and to match employers with the skilled workers they need to compete in the global economy.The Board works in collaboration with local elected officials, economic development corporations, businesses, and the community to address macroeconomic workforce issues in the 3-county area. It is committed to finding workforce solutions through long-term planning and timely responses to the changing economy. The Board has selected Waukesha County to be the fiscal and administrative agent for the Board's funds and programs.MISSION: The Board is dedicated to providing the highest quality, most effective, demand-driven workforce development services possible to the residents and businesses of Waukesha, Ozaukee, and Washington Counties, Wisconsin.ASPIRATION/VISION: The Board will be recognized as the catalyst for innovative workforce strategies and solutions, providing leadership and vision to advance the economic well-being of the region for employers, employees and job seekers.Lisa became Vice Chair of the Strategic Initiatives Committee in 2018 - 2019 -
Vice ChairWow Works Workforce Development Board Jul 2019 - Jun 2024
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Conference Planning & Content Committee MemberWisconsin Sustainable Business Council May 2019 - PresentMilwaukee, Wisconsin, Us -
Advisory Board MemberWisconsin Sustainable Business Council Jan 2018 - Dec 2021Milwaukee, Wisconsin, UsOur Mission: We provide businesses with the tools they need to understand their sustainability progress and strive for continuous improvement.The WI Sustainable Business Council is a network of Wisconsin businesses and organizations that are interested in, or actively responding to, the challenge of sustainability. Many businesses find themselves challenged by stakeholders to describe what they are doing in this field. The council is designed to bring businesses together and provide resources to help businesses on their path toward being more sustainable.
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Founding Advisory Board MemberSocial Impact 360 (Compass Partners) Jan 2019 - Mar 2021Social Impact 360 (SI360) is the first and largest mentorship-based training organization for young social entrepreneurs on college campuses nationwide. We train young people how to identify and build solutions to social problems using business and entrepreneurship skills to maximize social impact.In only one year, SI360 students build their own social enterprise to solve a social issue under the guidance of peer mentors. Our new curriculum will include modules on how to maximize impact using systems, partnerships, and entrepreneurial problem-solving.
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Chief Communications & Sustainability OfficerBox Latch™ Products Made By Eco-Latch Systems, Llc Sep 2016 - Mar 2018Pewaukee, Wi, UsIn the role of Chief Communications and Sustainability Officer (CCSO) Lisa is responsible for managing Box Latch™ Products communications with stakeholders, media and the public. She is the corporate officer primarily responsible for the management and coordination of Eco-Latch Systems, llc’s socially inclusive sustainable business initiatives and adoption of low-carbon business practices. The CCSO is Box Latch™ Products in-house environmental and corporate social responsibility storyteller: tasked with sharing the Box Latch™ Products “power of re-use” story with the world. As such the CCSO is also responsible for global marketing and messaging tied to growing the Box Latch™ Product brand in the international marketplace, with special emphasis on the European Union. -
Founder & Oconomowoc Winter Farmers' Market Director - Oconomowoc Winter Farmers' MarketGreener Oconomowoc, Inc. Feb 2010 - Jan 2017While serving in the volunteer capacity of Greener Oconomowoc President, Ms. Geason-Bauer worked with the Oconomowoc Area Chamber of Commerce Executive Director to start the Oconomowoc Winter Farmers Market as a joint partnership between the two organizations. The Oconomowoc Winter Farmers Market began in Nov. of 2010 as a pilot, running once a month from November 2010 to April 2011. In Sept. of 2011, Greener Oconomowoc, Inc. created the volunteer position - Oconomowoc Winter Farmers' Market Director which Lisa was elected to by the Greener Oconomowoc membership. In 2014 the Oconomowoc Winter Farmers' Market became a weekly winter market severing the greater Lake Country Area.
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President Elect / PresidentGreener Oconomowoc, Inc. Jun 2008 - Oct 2011Lisa served in the volunteer capacity as Greener Oconomowoc's first President-elect (2008 - 2009) as well as the first member-elected organizational President (2009 - 2011).When Greener Oconomowoc (GO) was forming, Lisa worked with local community members, City staff, officials and environmental advocates to help the steering team flush out expectation and goals for the proposed organization. As the President-elect, Lisa was responsible for steering, coordinating and advising the group of volunteers (i.e the steering team (2008 -2009) and then board (2009) in order to establish the GO bylaws, organizational structure, mission, membership levels, action project committee's as well as submitting the appropriate paperwork to become a 501c3 nonprofit entity). Greener Oconomowoc's mission is to provide the Oconomowoc Area with a healthy community, a healthy economy and a healthy environment through the understandings and implementation of the natural step principles.GO is a grass-roots, hands-on, volunteer run non-profit community action group. In 2011 Greener Oconomowoc was recognized as the not-for-profit organization of the year by the Oconomowoc Area Chamber of Commerce, due to the large number of community projects we had championed (including; Oconomowoc community gardens, Oconomowoc Winter Farmers' Market, 5 years worth of community Earth Day Resource Fairs and graduating over 100 people from the Natural Step training program.)
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Advisory Board MemberWisconsin Sustainable Business Council Jan 2011 - Dec 2016Milwaukee, Wisconsin, UsSince 2009, Lisa and members of the Evolution Marketing creative team have donated marketing, brand management, creative design and public relations services and council to the WI Sustainable Business Council (WSBC). Samples of various projects are below. In 2011 - Lisa was appointed to the WSBC board of advisors. The WSBC is a network of Wisconsin businesses and organizations that are interested in, or actively responding to, the challenge of sustainability. Many businesses find themselves challenged by stakeholders to describe what they are doing in this field. The council is designed to bring businesses together and provide resources to help businesses on their path toward being more sustainable. More info: http://www.wisconsinsustainability.com/
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Director Of MarketingWeissgerber Restaurant Group 2004 - 2007Defined strategy for, developed, executed and managed comprehensive marketing plans for the corporate brand, and five individual restaurant locations brand identities. Communicated with customers, owners, management, internal departments, and vendors to coordinate overall marketing effort in accordance with corporate goals. Planned and carried out regional market research and analyses. Lead and directed forward thinking marketing team and coordinated production of promotional materials, bought media and created electronic newsletters. Managed internal and external communications strategies, coordinated public relations and earned media feature stories. Selected Contributions:• Weissgerber Restaurant Brochure won RR Donnelley Company’s 4th Quarter “President’s Choice Award.”• Weissgerber Restaurant Booth at 2006 Small Business & Technology Expo was awarded the “Premier Exhibitor Award”- the booth demonstrated excellence in preparation, presentation & execution. • Increased gift certificate sales by 11% (December 2005) through the use of cost effective holiday advertising campaign, and implementation of new gift card program in the Weissgerber Restaurants. • Increased web traffic by 142% through the use of innovative web marketing campaigns from 2005 to 2007
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C.S. Mott Fellow Of Sustainable AgricultureMichigan State University 1999 - 2003East Lansing, Mi, UsResponsible for sustainable agriculture focus group research, construction, implementation, analysis and the presentation of findings. Through theoretical deduction and extensive review of the literature, qualitative interview guides were created. Seventeen focus groups were held with all of the different stakeholders within agriculture and environment in the State of Michigan (e.g. from the field-agricultural chemical representatives to shelf –grocery store buyers). The data was coded, and the results of the research are being used to open discussions between the different stakeholders in order to help all stakeholders to make “best decisions” regarding Michigan agriculture and environment. -
Event Marketing Coordinator & Lakeside Terrace ManagerWeissgerber'S Seven Seas 1993 - 1999Hartland, Wisconsin, UsWorked within a team environment to help plan and manage the Seven Seas outdoor dining activities, with the goal of increasing profitability and further media, public relations exposure for the weekly events. Key responsibilities included Fish Boil theme creation, promotions and marketing of “themed events.” Also responsible for organizing, planning and managing the themed Fish Boils and Friday Night Fish and Chicken Buffet, served as on site manager and host. Selected Contribution:• Average customer attendance doubled at Fish Boils due to creative marketing/communications strategies • As Lakeside Terrace Manager helped to facilitate organization of the Friday Night Fish & Chicken Buffet, which increased profitability for the business on Friday Nights.
Lisa Geason-Bauer, Trained B Consultant Skills
Sustainability
Public Speaking
Leadership
Strategic Communications
Marketing
Nonprofits
Public Relations
Project Management
Community Outreach
Event Planning
Environmental Communications
Market Research
Marketing Communications
Strategic Consulting
Social Media
Marketing Research
Corporate Branding
Strategic Planning
Advertising Research
Local Government
Collaborative Problem Solving
Brand Architecture
Sustainable Agriculture
Management
Focus Groups
Quantitative Research
Civic Engagement
Consumer Behaviour
Strategy
Report Writing
Lisa Geason-Bauer, Trained B Consultant Education Details
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New Leaders Council Fellow -
University Of Wisconsin-WhitewaterSociology
Frequently Asked Questions about Lisa Geason-Bauer, Trained B Consultant
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Lisa Geason-Bauer, Trained B Consultant works for Evolution Marketing, A Certified B Corp
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Lisa Geason-Bauer, Trained B Consultant's current role is Sustainability, ESG Practitioner + Impact Storyteller l Speaker l Leader in Certified B Corp. Movement.
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Lisa Geason-Bauer, Trained B Consultant attended New Leaders Council Fellow, University Of Wisconsin-Whitewater.
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Lisa Geason-Bauer, Trained B Consultant has interest in Children, Environment.
What skills is Lisa Geason-Bauer, Trained B Consultant known for?
Lisa Geason-Bauer, Trained B Consultant has skills like Sustainability, Public Speaking, Leadership, Strategic Communications, Marketing, Nonprofits, Public Relations, Project Management, Community Outreach, Event Planning, Environmental Communications, Market Research.
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