Lisa Gensheimer is an experienced business writer, researcher and documentary producer. Her career spans more than 30 years in newspaper and magazine publishing, corporate communications, heritage tourism, and television. She and her husband Rich Gensheimer produce documentaries for national distribution, multimedia programming for the web, and digital content for people on the go. They are not opposed to strapping themselves into a Vietnam-era helicopter to gain a new perspective, following in the footsteps of runaway slaves, or sawing a woman in half to understand the power of magic. For more information about their work, see www.mainstreetmedia.tv, media that make a difference.Lisa is the author of Pennsylvania Wilds: Images from the Allegheny National Forest (Forest Press, 2006) an illustrated history and fine art photography book featuring the work of Ed Bernik.She is a feature writer and wine columnist for Lake Erie Lifestyle magazine. Her stories about history, food, travel and wine have appeared in publications nationwide.Specialties: Content strategy and development, business and feature writing, public history, heritage tourism, multimedia production, documentaries, public relations/marketing, social media marketing, project management, grant writing, scriptwriting, documentaries, historic preservation, civic tourism, culinary tourism, outreach.