Lisa Godbey Email & Phone Number

Denver, Co, Us

United States

FIFCO USA is one of the top 10 beer companies in the United States. FIFCO USA brews, packages, imports, markets and sells its brands through an independent network of wholesalers throughout the U.S.Directed, motivated, developed capabilities, and managed the wholesaler to achieve company targets and objectives through brand strategy implementation and management, product placement, inventory management, revenue management, and visibility in the trade. • Increased wholesaler shipments and depletions:• Grew Seagram’s Escapes volume 25% in 2019, a total of 73.5% over 4 years (2019 vs 2015)• Increased Seagram’s Escapes points of distribution 146.4% over 4 years (2019 vs 2015)• Maintained financial integrity of Seagram’s Escapes for $554,656.00• Achieved 23.2% increase in volume for Labatt, outside of the core market, over 4 years (2019 vs 2015) • Realized continuous growth for Genesee Cream Ale & Hemptails, relative to their size in the market

Portland, Oregon Area

Developed and implemented effective sales and marketing strategies to gain incremental placements, increase distribution, drive sales volume, and grow market share.• Identified new account placement opportunities, sold-in product placements and developed and executed promotional plans to support sell-through of brands with on-premise promotions, account merchandising and product sampling programs. • Cultivated relationships and maintained call frequency with new and existing key retail personnel to provide information on new products and programs to support future growth potential of the brands in the craft and domestic premium segments. • Provided direction and leadership to 4 independent wholesalers to ensure high-levels of sales and service execution to meet retailer expectations and seize incremental opportunities.• Managed multiple budgets (Travel and Entertainment, Field Activation, Point of Sale)

Las Vegas, Nevada Area

Planed, developed and implemented long and short-term strategies and marketing programs for a sales force covering the Las Vegas General Market.• Increased volume and profit in the Las Vegas general market for on-premise accounts by building positive relationships with both retailers and supplier sales representatives.• Proven sales abilities: personal targets have been consistently exceeded through successful presentations of product and promotion of new and existing portfolio items.• Developed creative sales incentive programs, product education and continued training for sales and management teams.

Las Vegas, Nevada Area

Grew volume and profit in on-premise accounts by building collaborative relationships with both retailers and distributor sales representatives.• Consistently achieved monthly and yearly sales goals by developing and implementing market strategies to increase sales and volume.• Assembled and lead talented teams to deliver outstanding creative, on-target messaging with high production value that is both timely and within budget parameters.• Coordinated with the Distributor Sales Manager in tracking, measuring, and communicating results through business presentations.

Las Vegas, Nevada Area

Worked with locally established restaurants and bars to high profile casino owned and operated night clubs to increase Miller Brewing Company’s On Premise market share. Set up promotional events and executed to achieve increased product sales and exposure of brands by developing win-win programming for ROI for accounts, wholesaler and Miller Brewing Co.

Las Vegas, Nevada Area

Built incremental sales through coordination of large parties, spearheading hotel programs and other neighborhood marketing activities. Conducted local sales calls to establish relationships and educate on products and services.Planned and implement special events and private functions.Demonstrated exceptional customer service through the utilization of strong communication and organizational skills.