I'm part of an innovative and creative team that helps brands transform and reinvent. I love to work with companies that are looking to deepen their relationship with customers and find new audiences—from small businesses that are just getting going to big companies that need to pivot. My career experience spans from early-stage startups to corporate giants like Conde Nast. I know what it takes to build a brand. My crash course came as one of the earliest employees of The Knot, now XO Group, where I wore lots of hats (and even a few bridesmaid dresses!) We had to figure out how to get into the minds of new digital consumers—when there was no playbook. I try to take this type of thinking to the brands I work with today, where it’s essential to think past “the way we’ve always done it.” In 2011, I joined Condé Nast to help reinvent digital strategy and became the Editor in Chief and General Manager of Brides when the website became larger than the magazine under my leadership. My team developed trail-blazing programs for branded content and won the MIN award for Best Social Media Initiative in 2013 and 2014, and I was awarded the Conde Nast Business Accelerator Award in 2016. In 2019 I was the lead on selling Brides to IAC’s DotDash and transitioned the brand to its new owner before starting off on my own in 2020. Over the years, I’ve played roles across marketing, editorial, and business — and my experience with life-stage marketing at weddings and parenting brands has taught me a lot about integrating commerce and content and growing hyper-engaged audiences. Most recently I joined forces with one of my first colleagues, a founder of The Knot, Michael Wolfson, to start Good Wolf. Together, we can help you tell your story, engage your audience, transform your business, increase your revenue, and drive growth.If any of that sounds like what you are looking for or you want to rebrand, relaunch, and grow, drop me a line at lisa@thegoodwolf.co My expertise includes: - Content Strategy- Business Transformation- E-commerce/ Affiliate Marketing- Audience Growth- Social Media- Email Marketing- Branded content- Online community development and UGC