Lisa Marin Email & Phone Number

Great Neck, New York

▪ Design, program and analyze conjoint studies using Sawtooth Software, including simulations and development of custom Excel-based client simulators▪ Conduct segmentation research for targeted marketing, including discriminant function analysis and typing tool development▪ Perform standard multivariate approaches, such as regression, correlations and factor analysis▪ Work across teams company-wide and assist with client discussions to meet individual projects’ statistical needs and… Show more ▪ Design, program and analyze conjoint studies using Sawtooth Software, including simulations and development of custom Excel-based client simulators▪ Conduct segmentation research for targeted marketing, including discriminant function analysis and typing tool development▪ Perform standard multivariate approaches, such as regression, correlations and factor analysis▪ Work across teams company-wide and assist with client discussions to meet individual projects’ statistical needs and methodological understanding▪ Develop custom calculators to automate proprietary statistical analyses▪ Train new employees on commonly used functions in SPSS and Microsoft Excel Show less

Bronx, New York

▪ Performed retrospective analyses of sales, inventory, pricing, and seasonality effects to maximize business efforts▪ Managed commodity inventory for both incoming and outgoing product, including negotiation of logistics, calculation of base selling points for incoming loads, and continuous investigation of discrepancies between sales and inventory▪ New Business Development; sourced new customer leads, kept current with changes in the Produce Industry to best capitalize on new… Show more ▪ Performed retrospective analyses of sales, inventory, pricing, and seasonality effects to maximize business efforts▪ Managed commodity inventory for both incoming and outgoing product, including negotiation of logistics, calculation of base selling points for incoming loads, and continuous investigation of discrepancies between sales and inventory▪ New Business Development; sourced new customer leads, kept current with changes in the Produce Industry to best capitalize on new opportunities▪ Directed sales to customers via analysis of each consumer’s produce quality needs and pricing requirements Show less

▪ Quantified impact of direct and competitive marketing and trade events on sales via econometric models in both the Consumer Packaged Goods and the Telecommunication industries▪ Provided insight to analyses through client recommendations for campaign management based on forecasting optimum marketing budget for clients maximizing return on investment and profit

▪ Analyzed & interpreted survey data for custom-designed product offerings such as promotion-effectiveness, target audience profiling, attribute-level brand evaluation, market segmentation, and member program monitoring▪ Delivered clear, comprehensive, illustrative presentations of conclusions, key findings, optimizations, and recommendations for clients and their agencies.

▪ Managed clients for full-service custom-design projects aimed at providing actionable recommendations for pertinent business questions, such as promotional budget optimization, promotional strategy recommendations and their corresponding incremental sales potential▪ Guided client planning by forecasting sales/rate of uptake for both pre-launch products and proposed Direct to Consumer campaigns using current market dynamics, marketing plans, primary research, and database… Show more ▪ Managed clients for full-service custom-design projects aimed at providing actionable recommendations for pertinent business questions, such as promotional budget optimization, promotional strategy recommendations and their corresponding incremental sales potential▪ Guided client planning by forecasting sales/rate of uptake for both pre-launch products and proposed Direct to Consumer campaigns using current market dynamics, marketing plans, primary research, and database comparisons▪ Retrospectively evaluated promotions’ incremental lift (single and multi-driver) by compiling IMS, media agency, and client-provided data to analyze physician-level matched-pair experimental design models with cluster analysis Show less

- Collaborated with clients & data agencies through large scope projects to collect appropriate, accurate data, and to determine key business questions in which to drive the design of the deliverable.- Built and delivered presentations for clients, illustrating marketing findings, recommendations, simulations, profitability forecasts, and actionable insights- Utilized OLS time-series regression and other quantitative methods to assess the impact of marketing vehicles on brand share and… Show more - Collaborated with clients & data agencies through large scope projects to collect appropriate, accurate data, and to determine key business questions in which to drive the design of the deliverable.- Built and delivered presentations for clients, illustrating marketing findings, recommendations, simulations, profitability forecasts, and actionable insights- Utilized OLS time-series regression and other quantitative methods to assess the impact of marketing vehicles on brand share and sales via Marketing Mix Modeling and computation of key metrics such as ROI and Volume Responsiveness- Prepared data for analysis from internal, syndicated, and non-standard sources Show less

-Designed, supervised, monitored, and analyzed large databases containing medical and cognitive data.-Created cognitive assessment materials and administered the materials to 4th and 6th grade students.-Organized, entered, and analyzed the data using statistical software to perform a series of chi-square, ANOVA, MANOVA, and t-tests.

- Planned and implemented a recruitment program for a multi-site aging study.- Administered an eight-hour neuropsychological assessment battery to healthy adults.- Validated an independently designed method for the recruitment of aging study subjects through compilation of statistical reports.

- Validated an independently designed method for the recruitment of aging study subjects through compilation of statistical reports.- Developed a behavioral experimental design for investigating attention processes by testing human subjects.- Analyzed and interpreted research data using ANOVA and MANOVA techniques in SPSS and Microsoft Excel.- Independently wrote research proposals reviewed by Institutional Review Boards.

Ba, Psychology; Minor In Statistics

Activities and Societies: Alpha Xi Delta, Dartmouth Steel, Dartmouth Undergraduate Psychology Association, Left of Greenland (Private.

Hs Diploma