Media Planning & Buying, Account Management and Project Management

Managed and directed client business for the agency, developed media strategies and executed plans that utilized various multi-channel levers such as print, digital and direct mail to foster client growth. Account list included Hewlett-Packard, Intel Corporation, H & R Block, State Farm Insurance, Florida Blue, New York State of Health, BMO Harris Bank and Gander Mountain.•Direct manager to four team members.  •Managed P & L and budgeting forecasts for account team.•Collaborated… Show more Managed and directed client business for the agency, developed media strategies and executed plans that utilized various multi-channel levers such as print, digital and direct mail to foster client growth. Account list included Hewlett-Packard, Intel Corporation, H & R Block, State Farm Insurance, Florida Blue, New York State of Health, BMO Harris Bank and Gander Mountain.•Direct manager to four team members.  •Managed P & L and budgeting forecasts for account team.•Collaborated with the Print Strategist, Buyer, Digital Strategist and other appropriate resources to gather research, analysis, data and rate information to support planning and strategy functions within print and online media. Show less

•Responsible for negotiation, placement and management of TV/Radio campaigns for multiple accounts including Minnesota State Lottery, Caribou Coffee, Propane Education Research Council, Cenex Harvest States, New Holland Tractors, and the Recreation Boating & Fishing Foundation. •Negotiated and coordinated added value opportunities including promotions and partnerships which increased value of campaigns by 20%.•Effectively facilitated annual sport sponsorships which included broadcast… Show more •Responsible for negotiation, placement and management of TV/Radio campaigns for multiple accounts including Minnesota State Lottery, Caribou Coffee, Propane Education Research Council, Cenex Harvest States, New Holland Tractors, and the Recreation Boating & Fishing Foundation. •Negotiated and coordinated added value opportunities including promotions and partnerships which increased value of campaigns by 20%.•Effectively facilitated annual sport sponsorships which included broadcast, signage and promotions for the Minnesota Twins, Wild, Timberwolves and Gopher Sport Properties. Show less

•Planned and implemented successful campaigns which incorporated print, outdoor and broadcast for various accounts including Explore Minnesota Tourism, State Farm Insurance, Red Wing Shoes, Polaris Industries, CenterPoint Energy and Bayer Environmental Science.•Expertly executed large dealer based co-op insert programs for multiple clients.