Dawn "Lisa" Hagedorn Email & Phone Number

Aurora, CO, US

Broomfield, Colorado

Sgsco (Southern Graphics Systems, Inc.) is a collective of companies, expertise, and talent assembled specifically to help brands own every possible moment — in the physical world and in the digital world — when a consumer’s desire can be converted into action.-Drive the day-to-day production art and pre-press project management processes related to all.

Pinehurst, NC

• Veranda Marketing was a boutique marketing services firm, specializing in impactful creative design, strategic marketing campaigns, print and digital production services, and project management
• Managed large-scale, integrated marketing campaigns, with a focus on creating engaging and interactive experiences for customers
• Acted as liason with vendors, logistics, sponsors, event teams, etc. to ensure a smooth and successful outcome. Administered project budgets, developed timelines and recruited and managed remote and onsite employees
• Led cross functional teams to develop and implement the sourcing and procurement of printing, digital assets, fulfillment, direct mail, logistics and distribution through well-defined project management processes
• Leveraged strengths in cost-effective production management and vendor negotiations to identify and control project risks
• Tracked, analyzed and reported the success and return of each campaign/project; optimized for improved results

Fayetteville, NC

• Smith Advertising is an award-winning, advertising and marketing agency whose core focus is brand development, social media marketing, account planning, creative services, media planning/buying, and public relations
• Reported to CEO and worked collaboratively as a member of the agency's senior staff on client campaigns, new business, and agency marketing
• Hired, developed and managed 4 direct reports, and oversaw a 12-member onsite and remote team. Created cost effective processes for the agency’s new interactive division to deliver world-class content, on time and on.
• Developed and executed client campaigns with a concentration on lead development and conversion
• Conceived, developed and launched large-scale, complex branding and promotional projects, utilizing traditional, digital & social media for national brands including: Papa Johns, First Tee, Harley Davidson, Ruth's.
• Evaluated final creative and project deliveries and provided guidance for areas of improvement

Southern Pines, NC

• Trident Marketing is a Marketing, Sales, and Technology company that delivers profitable customer acquisition for owned and partnered brands., including: DIRECTV, ADT Security, Hughes Net, and Travel Resort of America
• Directed a 9-member creative services and production team, leading the strategic/conceptual development of digital and print media, and marketing campaigns, for print ads, direct mail, trade-shows, radio, and direct.
• Administered a $5.5M annual budget - tacked, reported and analyzed programs, determined ROI, cost per call and cost per activation
• Developed project plans, compiled project brief, managed and trafficked creative, content, routing and approval, ensuring that graphic standards and brand requirements were met
• Oversaw the creation of radio and direct response television commercials, including concepts for scripts, storyboards, voice-overs and talent selection, site selection and shooting, editing, and final tapes..
• Determined priorities and established schedules, identified new project needs and reviewed project progress with stakeholders

Denver, Colorado

• A print production firm, providing project management, print production, procurement, creative/design and direction, consulting, and account management Clients included: Comcast, Charter Communications, Fanch.
• Scheduled and expedited creative services and print production
• Performed in depth pre-launch marketing research to determine strategic plans and establish preliminary budget, compiled campaign results and analyzed data to assess effectiveness of the brands tactical plan
• Outlined project specifications, produced RFP's, made presentations to clients and closed business
• Established and managed the marketing calendar to support all active and upcoming campaignsKey Accomplishments:
• Grew account base to include twelve clients, including 3 national brands, which generated annual sales revenue of $1.4M

Englewood, Colorado

• For over 75 years, Jeppesen (a Boeing compay) has provided navigational services and innovative products that integrate navigation, operations, and logistics information into one end-to-end solution
• Acted as primary liaison between sales department and production team
• Directed strategic planning, tracking, printing and assembly of all packaging and support materials for custom aviation flight manuals
• Supervised a department of 65 employees producing approximately 185,000,000 pages of printed and assembled manuals annually

Denver, Colorado

• Established in 1878, Frederic Printing has grown into one of the premier commercial printing companies in Colorado. Their parent company, Consolidated Graphics, is the largest sheet-fed and half-web commercial printing.
• Acted as primary liaison between sales department and production team
• Coordinated the printing and distribution of high-quality marketing/advertising collateral projects for a wide variety of clients (Western Union/First Data, Blue Cross Blue Shield, Jeppesen) involving complex.
• Established and monitored project deadlines and budget, reviewed project with production team, gained client approvals, attended and approved color/accuracy at press-checks and ensured final product was delivered on time