Initially recruited to implement appropriate tracking systems and develop training on systems to keep the sales team on track, I led the department transformation. I achieved that by redeveloping internal processes, standardizing the operations, and eliminating procedural and administrative redundancies for interdisciplinary teams while enhancing team communication, collaboration, and participant satisfaction. Proactively focus on developing business and driving revenue.  Drove the team to exceed KPIs by 20% and lead the Division in 2 growth metrics. Cultivated trust-based relationships with clients and stakeholders, significantly improving collaboration with clinicians.

In this capacity, I spearheaded all aspects of a sales lifecycle, from raising and establishing awareness in the market, identifying opportunities for formal or contractual relationships, managing a portfolio of accounts, and cultivating and maintaining successful client relationships. In addition, I consistently delivered quality, value, and positive experience while focusing on enrolling new hospice patients.

I was recruited to apply a comprehensive familiarity with the Northern Indiana market, a deep understanding of assisted living, and working experience with educating teams to drive revenues effectively and consistently. In this role, I determined and established relevant goal setting and metrics, implemented community sales plan, and analyzed industry trends in close collaboration with the Community Sales and Relationship Manager, Executive Director, and Division Vice President of Sales and Marketing. Managed 8 sales directors.  Increased brand awareness, gained market share, and exceeded budget census.  Pivoted sales approach to adhere to COVID-mandated restrictions while continuously implementing sales plan on a weekly basis.

Indianapolis Branch ManagerResponsible for the gross profit performance and operating performance of the sales office. Oversee the initial hiring and training of new employees. Implement strategic and operating plans to maximize the company’s chances of financial and operating success including setting and tracking goals and objectives. Direct, develop and empower sales team to ensure the financial success of the sales office. Work with cross-functional teams to resolve issues in a timely manner for optimal customer satisfaction. Continually improve the productivity and performance of branch employees and provide coordinated, seamless and outstanding service to PEI customers.Promote PEI’s corporate vision and values to encourage teamwork, continual improvement, customer focus and ethical behavior.

AMERICAN SENIOR COMMUNITIES – Indianapolis, INRegional Director of Marketing, 03/2011 - 02/2018Oversee brand development and visibility enhancement for company providing community living care environments for seniors. Generate partnerships and relationships for largest senior healthcare provider in state of Indiana. Conduct research on potential markets for services, analyze data and business intelligence, and design marketing strategies for use by sales teams. Create marketing campaigns for company services, implement business tools to drive sales organization, and fuel revenue growth. Optimize effective marketing programs according to characteristics of region. Develop and deploy marketing materials and sales training to capitalize on opportunities in growing client demographic.*       Played critical role in growing market share by launching highly effective business planning.*       Audited and performed review of operations, addressing deficiencies and setting schedules for implementation of solutions.*       Built strong, high performing team that established growing reputation for company as ranking leader in senior care.*     Designed public relation and marketing approaches to enhance image of company in community.