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An influential, growth-driven Head of Marketing with a proven record of strategic leadership and clinical excellence, leading brand strategy and execution, I have shaped the marketing vision at three SaaS companies and played an instrumental role in the growth of four emerging startups. As an integral Executive Leadership Team member, I am skilled at crafting strategic plans, setting ambitious goals, and creating clear roadmaps to success. Throughout my career, I’ve consistently amplified brand visibility, expanded pipelines, and accelerated revenue growth. Committed to driving cohesive messaging across complex organizations, I ensure that our brand tells a consistent and captivating story.Beyond strategy, I take pride in assembling and mentoring teams that are experienced and deeply engaged in their work.Previous experience includes: Arcules, Envysion, concept3D, Windward, Digital ID World, PRIMEDIA, Rodale Press.
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Vice President Of MarketingDtiq Sep 2024 - PresentMarlborough, Massachusetts, Us
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Director Of Marketing /Head Of MarketingArcules Feb 2021 - Sep 2022Irvine, California, UsServing as a key member of the Executive Leadership team, I took the reins as the head of marketing. I joined forces with Sales, Customer Experience, and Product teams to craft and execute a multi-channel marketing vision at the enterprise level. This included streamlining operational processes and ensuring consistent messaging across all channels. Leading a motivated and successful team, I kickstarted our first customer-focused marketing campaign and implemented a customer-centric strategy that led to a tenfold increase in leads yearly, with 70% being Marketing Qualified Leads (MQL). I launched a series of live webinars/demos and spearheaded their first trade show program. Under my leadership, I increased marketing efficiency, cut costs by 30%, and effectively a large budget. -
Senior Director Of MarketingEnvysion, Inc. 2016 - Dec 2019Westminster, Colorado, UsI steered a comprehensive multi-channel marketing strategy and established a vertical tradeshow program. An integral member of the Executive Leadership Team, I analyzed customer insights and sales/product data, which paved the way for a strategic shift to the mid-market segment. Building and leading a diverse 9-person sales and marketing team, I worked cross-functionally with various departments to design and execute a rebranding strategy. I set up a KPI reporting and metrics program, giving the firm a distinct identity and positioning it as leaders in the industry. During my tenure, we achieved a 22% CAGR from 2015-2018 and quadrupled our trade show ROI. -
Vice President, Marketing / Vice President, Sales & MarketingConcept3D Inc. Apr 2014 - Sep 2015Denver, Colorado, UsAt Concept3D, I led all aspects of sales and marketing. I revamped the email marketing campaigns, boosted lead generation and client engagement, and played a pivotal role in launching new products and trade show strategies. Significantly accelerating our sales cycle, I reduced deal closure time by over 50% through a new marketing plan and KPI system. Working together, we unified three products and relaunched the websites for Campus Bird, Atlas, and Simuwatt. Moreover, I led the expansion of the database through automation and targeted campaigns, strengthened scripts and efficiency measures, and optimized various operations, including content management, lead handling, and PR/advertising. -
Vice President, Marketing | Vice President, Sales & MarketingWindward Jan 2006 - Jul 2013Boulder, Co, Us• Joining Windward as the third employee, I played a pivotal role in carving out its global brand and laying the foundation for the marketing department. I led a dynamic team of eight in marketing and sales and maintained relationships with over 50 partners. Responsible for sales, marketing, strategic partnerships, case studies, and testimonials. Under my leadership, we saw a remarkable 58% annual sales growth. I managed forecasting, modeling, P&L, and budgeting and was the driving force behind our SEO, SEM, and PPO strategies and rolled out an effective lead nurturing program using Marketo. -
PresidentDigital Id World Aug 2003 - Oct 2005I served as the publisher and product line owner, overseeing the sales team and contractors for both the magazine and conference. I took charge of marketing content and advertising, successfully increasing the circulation of Digital ID World Magazine from scratch to 15,000. Every year, I organized the Digital ID World conference, and in just two years, we saw the attendance surge to over 700 participants. I proudly launched DIDW Magazine, marking it the first-ever Identity Industry publication. Additionally, I was responsible for financial forecasting, modeling, P&L analysis, and strict budget oversight.
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Consumer Marketing DirectorPrimedia, Inc. (Acquired From Rodale Press) Jan 1997 - Aug 2003Driving marketing efforts, I generated 70% of the company's revenue, ensuring a positive profit margin across all major groups. Responsible for all marketing activities and consumer operations for 17 publications spanning multiple markets, I led a dedicated team of 18 across Colorado and Utah and oversaw M&A analysis, marketing, and circulation. I championed the promotion of special interest magazines/catalogs, provided forecasting, P&L, and budget management, and launched the company's first e-commerce platform.
Lisa Harris Skills
Lisa Harris Education Details
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University Of Wisconsin-MadisonPhilosophy -
Scripps CollegePhilosophy Honors
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Syracuse University, Florence ItalyAchieved Complete Bilingual Status
Frequently Asked Questions about Lisa Harris
What company does Lisa Harris work for?
Lisa Harris works for Dtiq
What is Lisa Harris's role at the current company?
Lisa Harris's current role is Head of Marketing | Growth Strategist | Brand Builder.
What is Lisa Harris's email address?
Lisa Harris's email address is li****@****les.com
What is Lisa Harris's direct phone number?
Lisa Harris's direct phone number is +130349*****
What schools did Lisa Harris attend?
Lisa Harris attended University Of Wisconsin-Madison, Scripps College, Syracuse University, Florence Italy.
What are some of Lisa Harris's interests?
Lisa Harris has interest in Environment, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture, Health.
What skills is Lisa Harris known for?
Lisa Harris has skills like Lead Generation, Strategic Partnerships, Marketing, Email Marketing, Salesforce.com, Marketing Strategy, Strategy, Product Marketing, Seo, Marketing Automation, Crm, Direct Marketing.
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