For more than a decade, I have developed a reputation as a leader in developing and delivering effective marketing strategies within the pharmaceutical and biotechnology industries. Through my experience, I have built a track record of success in effective relationship marketing programs – including digital strategies, branding, and globally focused initiatives – for major brands including Genentech, Roche Diagnostics, AstraZeneca, Novartis, Bristol-Myers Squibb, and Daiichi Sankyo.I am an evangelist for digital product marketing and branding strategy, with refined insights that guide strategy from product conception to commercial launch that exponentially increases incremental corporate revenue and drives client loyalty. My experience within this industry has also given me unique insights into the challenges of building exceptional teams within the biotech and pharmaceutical industry. Recognizing that my efforts to position, brand, and market new and existing products are dependent on the scientific personnel who drive innovation within these product classes, I developed and implemented a successful marketing strategy to help recruit and retain highly qualified scientists. Leveraging my skills and talents developed as an employee in major pharmaceutical and biotechnology firms, my career focus is now targeted on assisting start-up firms, emerging companies, and industry powerhouses craft custom marketing solutions that help drive brand awareness, ROI and revenues, and assist with the recruitment of highly qualified employees.SPECIALTIES:Digital Marketing Strategy, Corporate & Product Branding, Project Management, Market Segmentation Communications Strategy, Strategic Planning, Product Marketing, Product Launch Strategy, Business Development, Global Marketing Strategy, Planning & Analytics, Digital Positioning, Intellectual Property Development, Workshop FacilitationPlease feel free to contact me at (917) 402-9225 or by email to lisa@hazenstrategy.com.